5 Practical Ways to Build Your Personal Brand For Your Dream Career | Karen Tiber Leland | Skillshare

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5 Practical Ways to Build Your Personal Brand For Your Dream Career

teacher avatar Karen Tiber Leland, Branding & Marketing Strategist

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      What the Heck is a Personal Brand Anyway?


    • 3.

      Why Having a Personal Brand is Critical to Career Success


    • 4.

      Evaluating Strengths, Weaknesses, Opportunities and Threats


    • 5.

      What’s Your Unique Branding Proposition?


    • 6.

      Online Personal Branding Hygiene: First Do No Harm


    • 7.

      Leverage your personal Brand with LinkedIn


    • 8.

      Create a Bio That’s Bold, Not Boring


    • 9.

      How Will You Build Your Personal Brand?


    • 10.

      Go Forth, Brand and Build the Career of Your Dreams


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About This Class

When done right, a personal brand goes beyond the basic elevator pitch to become a powerful asset for career success. This highly interactive session includes real-world and roll-up-your-sleeves exercises and examples as well as tips and techniques for creating a pathway to position yourself for the job and career of your dreams.

This class will help everyone from college students looking for their first job to start-up founders seeking capital. In addition, entrepreneurs looking to establish themselves as thought leaders and corporate types wanting to expand their career opportunities within their own companies or a new one will learn 5 proven ways to create a stronger personal brand — online and off.

Topics include:

  • Why having a personal brand is no longer an option, and why not having one is a career killer
  • Choosing the right personal branding tactics for you
  • The importance of managing your personal brand - not just having one
  • The smart way to use social media to get the career and job of your dreams
  • Creating Your Personal Brand Roadmap©
  • 5 best practical personal branding practices

Meet Your Teacher

Teacher Profile Image

Karen Tiber Leland

Branding & Marketing Strategist


Karen Tiber Leland is the founder of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEO’s, executives and entrepreneurs develop stronger personal, business and team brands. Her clients include: Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter.

 She is also the best-selling author of nine traditionally published business books which have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.She regularly writes for Inc.com, Entrepreneur.com and Forbes.com. and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

Karen has spoken f... See full profile

Level: Beginner

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1. Introduction: Hi, everyone. I'm Karen Tiger Leland and I want to welcome you to buy practical ways to build your personal brand for your dream career or job. I'm really thrilled that you're joining me today. This is a subject that's very dear to my heart. I just want to start by telling a little bit about myself. I am a branding and marketing strategist and implementer. I work with high and entrepreneurs, small business owners and with executives of Fortune 500 companies on how to build better personal team and business brands. I'm also the author of nine traditionally published books, and my latest book is the brand mapping Strategy Design. Build and Accelerate Your Brand. This program is really about the things that you could do to start to position yourself for your dream job in your dream career. So you may be a student who's just looking at getting out of college and you are starting on that career path. You might be someone who's mid career and you're looking to move up to the next level in your company, or you may be someone who's in a business and you feel a little bit stuck and you want to move to another company and you're looking for those career opportunities, and this course is perfect for anyone in any of those situations, or just anyone who's looking to polish up their personal brand for career advancement and development. Specifically in this program, we're gonna be talking about a couple of things, and one of them is why Personal Brand is no longer an option in your career. You know, with technology the way it is in the Internet and social media. Really, anybody can find out anything about anybody with a few clicks of the but. And so we really have to have our personal brands up to speed enough to date to be able to compete in today's world. The other thing is, I'm gonna help you in this program. Look at the various brand tactics that exist and choose the ones that are right for you. This program is also about how you can manage your personal brand so that you're giving off the best impression of yourself and your giving yourself the most chance to get what you're really looking for in a job and a career. This program is also about how you could be smart about social media, toe land, that dream job dream career. I'm also going to give you what's called a personal brand roadmap, which is a project that you could do during the course that will function as sort of a branded a glance that you can use as you're moving through, building your personal brand for your dream career job. And then, lastly, I'm going to introduce you to five very specific activities that you could dio that will help build your personal brand for your great career. Great drop that you're looking for. You know what I do want to make about the personal brand road map is that I really encourage you to not only fill it out during the course, but to share it with the other people in your program. It's really helpful to see what other people are doing what other people are using. Ask questions, the more you can use. This is a community that better, and it's also a great idea to share this road map with people in your life, your spouse, your partner, your friends, your co workers because they often will have input and feedback that you wouldn't have thought of. That's actually quite valuable 2. What the Heck is a Personal Brand Anyway? : So I want to start by talking about what, exactly is a personal brand, You know, to me, a personal brand is really more of a feeling than it is a thing. So you know those times when you've gone into a conference or a party or even a meeting and you've met someone and you've connected. But well, it's not a bad experience, just there's no there. There doesn't really feel like anything. That to me, is what happens when you meet someone who doesn't have a strong personal brand. It's just sort of an empty experience. We've also had that opposite experience where we go into a meeting or we go to a party or we go to a conference where we meet someone and there's instant connection. We just feel this like we know that person right? I feel like that is what a good, strong personal brand does. It creep eights, that feeling of togetherness. It creates that feeling of connection, and everything I'm going to talk about in this program is really about getting to that end point off that connection because it's that connection that we're really after in business . It's that connection that in fact, really gets people hired. It's that connection that gives people that opportunity for those dream jobs and dream careers. So what is personal branding? Well, I think personal branding is really about leveraging the asset that is you. And this course is gonna be about taking a look at you and some very specific ways so that you have all of those assets at your disposal and you're able to talk about them and articulate them and in fact, reflect them online in a way that someone who doesn't know you can very quickly ascertain what your brand is and get a sense of who you are. I really love what Jeff Bezos, the founder and CEO of Amazon, said about this. He said, Your brand is what other people say about you when you're not in the room. 3. Why Having a Personal Brand is Critical to Career Success: So let's start by talking about three reasons why it's important and even critical, have a personal brand in today's world to generate your dream job or dream career. So the first reason why it's critical to have a personal brand for your job Dreamer career is that employers use social media to find and hire employees, but they also use social media to disqualify people from being employees. So I want to give you some statistics that, really, I think, tell the story beautifully about employers and why we need a personal brand. In today's age, 52% of employers to social networking sites to research candidates, 35% of those same employers reported they were less likely to interview job candidates who didn't have an online presence. 51% use search engines to dig up details on a job candidate. 35% of employers have reported that they sent friend requests to potential job candidates just to see what happens. 48% of employers chose not dire a candidate based on their social media content, and 32% of those same employers said they also found content and social media sites that made them more likely to hire someone. So what are the most common reasons that employers give for not hiring someone based on what they find online? Here are the most common reasons provocative or inappropriate photographs. Now I can tell you with someone who's a brand strategist and does this all day long. People continually send me profiles of themselves, and I see photographs that make me cock my head to the side like a dog and go what makes something they're gonna get hired with a photograph like that out there. You know the Internet is not the place when you're applying for a job in a bank to show us a picture of yourself on length in getting out of the ocean from your surfing that morning , slugging back a beer. And that sounds like a joke. But I've actually speak that a number of times now that there's anything wrong with that kind of photo. But you have to really think about the kind of photos that you use and what's on the Net that a potential employer can see. The other thing that's a big no no that will have an employer disqualify you is if there's information online about you drinking or doing drugs. So again, a status post about how you were out partying the night before him were so drunk that you couldn't wake up is not something that's gonna do you any favors or helping when it comes to creating that dream job or dream career. I think one of the ones that most surprises people does that employers react very negatively and often don't hire people because a person has bad mouth, either their previous company or a fellow employee on some social media. The 4th 1 is that employers tend to not hire people who clearly show bad communication skills in terms of their social media. This means misspellings, bad grammar, poor use of English, anything that would show that you don't have very good communication skills. And finally, most companies will avoid hiring someone if there's anything on their social media that shows discrimination for race, gender age, it's Sentra. However, there are lots of things on social that employers tell us are reasons why they do hire people. So here's the things you want to be going for on your personal social media. The first thing is that when the information on your social media matches the job qualifications, they're more likely to call you in for an interview. So this means if you're looking for a particular kind of job, you want to make sure that you're including all the relevant information on your social media that tells that employer this person has the skills or the attitude necessary for the job. You're looking for them to dio when the candidates personality came across, it's a good fit to the company. The company was more likely to hire the person or call them in for a job. Interestingly enough, reporters said that when the candidates site conveyed a professional image, they were far more likely to call them in for an interview. Whether or not their skills particularly, were exactly what the company was looking for. The other item that had a big impact on employers hiring people are calling people in for a job was the quality of communication on their site. And then finally it was if the candidates seemed like they were creative. So there's a lot of things that we can do on social and online that helped to make you look like the kind of person the company you're seeking would hire. The next reason why personal branding is really important for creating that dream job or dream career is that you may currently be working in a company, and you need to be internally branding in order to get the next opportunity in your company or the next job in your company. I've worked with dozens and dozens of executives and companies who have said to me that they're ready to move on to another job in their company or they want to raise through the ranks in their company. But they realize that they don't do an internal promotion job. They're not gonna get it. And so really having your personal brand at the place where you can promote it and you could use it to get opportunities within your own company. Is Justus important? And the final and third reason why I should have a personal brand and why a personal brands critical for career success is because if you want media and influencers to find you, you have to be out there in a clear, strong way with your brand. A lot of opportunities today come because someone from the media or influence, or someone looking for someone with a certain thought, leadership or expertise goes out searching for that person and finds them online. So the more well positioned you are within your personal brand, the more those opportunities can come to you. And those are just three of the many reasons. But they're three of the strongest reasons that everyone today, from the secretary to the CEO, really needs toe have a clear, strong personal brand so that they can create that dream job or that dream career. 4. Evaluating Strengths, Weaknesses, Opportunities and Threats: the way I like to think about this. The way I like to talk about this with my clients is that most people are somewhere between one of two points. And on the far end of the spectrum is what I call brand rambling and brand rambling is people who are confused about their personal brand. They're hesitant about it. They're unclear. There are focused. You ask them what they do. They don't really give you a good explanation. That's sort of one end of the spectrum. But then the other end of the spectrum is people that have brand clarity and people with brand clarity. They know how to talk about their Brandon. Wait. It's quick and easy, its brief into the point. It also fits into a pattern. You know, if your telling people what you do when they can understand it fairly easily, then they can listen. If you tell someone something and it's overly complex, they won't get it. They'll stop listening. So brands that can be easily articulated and fit into a pattern that people understand generally are personal brands that people have an easier time listening to in resonating with Remember, it's that idea of connecting again. What we're trying to do is create as much connection as we pot can possible rather than disconnection. So this program is really all about How do you create that connection? And the first item I want to talk about for how to do that is what we call the SWAT analysis and the SWAT analysis. Very simply, what are the strengths, weaknesses, opportunities and threats currently for your personal brand? So let's take a look at those individually. So a brand strength, Ah, brand strength is a good or beneficial quality or attributes that supports your brand. So in other words, what are those things that you already possess? That air helping and enhancing your brand and you might even want to take some time now is we're talking and just jot some notes about what things you're thinking of as I go through these, if you're really lost and you can't think of anything, as I said, you might want to ask a friend or a partner or a spouse or someone you work with, because they often can have a clearer view of ourselves that we dio. The 2nd 1 is what are our brand weaknesses, and that's a quality or feature that's dis advantageous to your brand. So what are the things that are actually hurting your brand, your personal brand? And you might want to make some notes about that. And then the 3rd 1 is. What are your personal brand opportunities? In other words, what's a circumstance that makes something possible for your brand? So what is this circumstance in the world or the marketplace, or in your own life that's going to make your brand have a greater opportunity? For example, let's say that you have an expertise in AI programming. Well, one of the things that's gonna give you an opportunity is that the world right now is on the precipice of just beginning the A. I journey. So if you're someone that has an expertise in AI programming, obviously that's a brand opportunity, because the greater circumstances of the world are making that a positive for your brand. And then, lastly, what are your brand threats? In other words, what's something that's likely to cause damage or danger to your brand? So right now, just take a few moments in on your brand project, jot down some notes about what your brand strengths, weaknesses, opportunities and threats are just so you can start to get that bigger lay of the land. Because a little bit later on in the program, I'm gonna show you how to address those things with some of the tactical and strategic actions that you can take. There's a few other ways to think about this. Where do you have an opportunity to improve your personal brand? You might just want to make some notes about that, And another way to look at this is to ask yourself, What are my competencies? What are some of the services that I provide? What are some of the things other people say about what I offer all of those things airways that can help your brain get going on, thinking about your strengths, weaknesses, opportunities and threats. So take a moment now and just write down some of your brand's strengths, weaknesses, opportunities and threats 5. What’s Your Unique Branding Proposition?: The second action is to understand what your unique branding proposition is. You know, really, that answers the question. Why you? What is it about what you do or how you do it that makes you unique and distinct and special? What sets you apart? Some of the things that could be included in your unique branding proposition are a specialized background education, training or experience that you bring a proprietary or detailed process that you've created some specific talent or talents that sets you apart some niche experience that you have a unique solution that you have come up with a common problem in general. It's something that you do that's hard to imitate or replicate. Knowing what your unique branding proposition is is critical to creating that strong personal brand for developing a dream job or career. Because it's what's unique about you and that sets you apart that often will get you the job. And by the way, I want to say I don't mean that makes you better than other people. I don't think it's a matter of better or worse. I think it's a matter of uniqueness, and the more you can articulate what's unique about you. What your unique branding proposition is, the better you will be in being able to articulate your brand and to get someone to understand why you might be the right person for that job. Here's some of the ways that you can figure out your unique branding proposition. It's a series of questions you can ask yourself that will help you figure that out. And the first question is, is what am I most known for? You know, what are the things that if you ask people what I do, they would say I'm really known for for excellence. Second question is, what do I feel? I have a natural gift or talent For what do others frequently acknowledge me for what I believe I bring to almost any situation I'm a part of, And what can I be counted on to contribute? I talk about this with my clients as what's the weather that you bring with you? You know, what's the thing? No matter what, No matter the circumstance, him out of the mood you're in, no matter what's happening that you could be counted on. What's that really unique quality that you bring for me its structure. And clearly, you know, that's the thing I always bring to my clients in any situation that I'm a part of. For other people, it's their gift of connecting other people. For other people, it's their ability to be an advocate for something for other people. It's their ability to interpret and make something new for other people. It's their creative skills. So what's that thing? That's your unique branding proposition. So by answering all of these questions the next time you're in a job interview, when someone says, What do you do? You're not just going to give them the one elevator pitch logline of the factual aspects of your job. You're going to be able to talk about your personal brand in a deeper, richer way that's going to create a better sense of who you are, and it's gonna create more of that connection that we were talking about earlier in the program. The bottom line here is this is all about building credibility. The more credibility you have, the more people trust you, the more you'll be building that dream career and that dream job 6. Online Personal Branding Hygiene: First Do No Harm: the third most important thing to do in building a personal brand for your dream job dream career is that you do need to have this online personal hygiene in place. And there are some very critical best branding practices that I want to go over with you that will help you maintain and achieve that personal online hygiene. And the 1st 1 is that photos count. The quality of the photos that you put online absolutely make a difference again. A photo of you just getting out of the surf. Doing a tequila shot probably is not a great Facebook photo or is probably not a great profile photo for lengthen. If you're looking to get hired as a banker, not a great idea, and you'd be surprised how many people have photos that are not appropriate. You can see from the example here that I've given you on the slide, that there's a before and after of one of my clients, and she looks fine before. But the after photo is so much more professional and well done that it's just giving a different feeling. It's elevating her brand by the photo that she is showing so one really important part of online hygiene is the photo that you use. The second thing that's really important online for hygiene is that your social media sites all should have a branded background. You don't want to do this generic blank background because you're wasting this incredible space that you have to really give people up, branded a glance or a insight into your brand and just one quick visual look. For example. I've given you a screenshot here of my Twitter background, and you can see that it not only has my photo, which all Twitter backgrounds have, but it's got a picture of my book. It's got some information about who I am. It's got some information about my company and, as opposed to just the generic blank blue background, it's letting people have all this information about my brand that they can quickly grab it a glance. That's what you want to do. The best practice for social media is when they allow you to do it toe have a branded background. The third thing that I think it's really important for social media hygiene is that you have what I call a branded signature, so don't just have an email with your name at the end of it. Have an email that has your contact information. Have an email that has links to your linked in or your other social media. Have an email that has a tagline. If your business has a tagline, have an email that has a book that shows if you have a book or if you do a block that has a link to your block. Remember the more information that you can give people at the end of your signature line, the more that can quickly click through and find out about who you are. Now that doesn't mean that I think you should have a 20 page signature line. You should, but you want to have a little bit of information rather than just your name. That makes it easy for people to find out who you are. And lastly, it's just best practice to set a Google alert on yourself, going to Google Alert and set a Google alert on your name so that every time you get mentioned on the Internet, you can find out about it. You just never know who's talking about you or what's coming up and you want to be able to see if you've been mentioned in an article where you've been mentioned somewhere. There's a couple of reasons for that. What is that? 70% of business managers decided not to hire a candidate based on online information, so you want to be able to see what's out there about you. The other reason is that if you find a photo that you don't like that sold, you can often go on request that that photo be replaced by a more current one. The third reason is that if you find any negative comments that you've written about your boss or fellow co workers, you can go ahead and request that they be removed. And the last reason is that if there is any information, in other words, block posts articles were other undesirable content that you don't want about yourself. You can write new content that helps move that content lower in the Google search 7. Leverage your personal Brand with LinkedIn: the fourth Really good practice for building your personal brand to get the dream job or drink career that you're looking for is to really leverage your lengthen. So Lynton is interesting because of all the social media sites, Lincoln is really the business to business media site. It's the one that most professionals and entrepreneurs and business people use for those professional connections. So having an up to date properly done lengthen is critical to get your dream job or dream career. So there's a couple of statistics about linked in that I think are useful. One is that 77% of members use the site to research people in connections. There's been shown to be a 44% increase in face to face networking effectiveness when people are using lengthen. 65% of journalists have used information on linked in his research material. 53% of business to business Marketers say they've acquired a customer through lengthen. 50% of people say they build new networking relationships with individuals based on lengthen. The point here is that LinkedIn is an extremely valuable source for finding new jobs being found for new jobs, getting career opportunities, building opportunities within your own organisation. Linked in is one of your fastest path towards creating what you're looking to create in terms of your dream job dream career. So it really behooves you to have your linked in absolutely spot on ready to go. And the first thing you want to do is make sure that your profile is 100% complete. Well, what does that mean? That means that you've got that modern up to date headshot. That means that you've got a detailed summary and lengthen. That means that your previous jobs and positions air listed, and that means that you have recommendations at a minimum. Those are the things that you need to have. You also wanna have your education on LinkedIn. You also wanna have any awards you've won. You also wanna have anything else that makes you special. As I also mentioned earlier, having a designed background versus a generic background, A branded background is really key for something on linked in. So you can see here from this example. This is my linked in background again. It has my book. It has information about my products. It's got a little bit of information about my company and what I do. But compared to just having a blank blue background, this gives people more of a sense of branding. It's more of a sense of my personal brand, and it's a little tiny thing, but it's something that just gives you that slight edge up in terms of your personal brand . If someone's looking at you for hiring you for a particular job, the other thing that's really critical on linked anus that you have a fantastic, well written summary. This is actually a summary that I found when I was looking for a freelance writer When some LinkedIn Yes, I'm a freelancer who works for myself to help others with my skills. Who would ever hire that person? Well, obviously no one would. Now that's an extreme example of a bad summary. But you would be surprised at the summaries that I see every single day. There short, they're incomplete, they're not well written, and they do nothing to help the person brand themselves. So an excellent summary is really important on lengthen. Here's some of the things that make up a great profile. Summary specifics versus generalities, using numbers, quantifying what you're saying, not exaggerating, but bragging about what you do is okay on a LinkedIn summary going paragraph by paragraph. So it's easy for people to read your summary telling a narrative rather than just listing a lot of fax. Here's an example of an actual branded profile or a summary where you can see that we've given a lot of specifics. This is for my friend and client, September doorman Who's the current president, CEO of CEO Space. You can see as you read through the summary that we've actually highlighted a lot of specifics in writing. We have a great expression, which is show Don't tell. So if you say in your linked in summary, I'm a great communicator, that means a lot less than if you say I want an award for communication from my company, the more you can show what you're talking about, rather than just tell what you're talking about, the stronger your summary will be. So the point about summaries is that specifics are what make the day. The other thing that's really important to do in a linked in summary is to have a least one bulleted list because bulleted lists or something that it's easy for the reader to scan and be able to see. Bulleted lists are also a good way to show very specific results that you want to get across, but without doing it in a way that makes it hard for the person to read. And really, the whole point of this is that any some rate or bio should be bold, not boring. Here are some of the things you want to think about in writing a bio that's bold, not boring. Have you written any books having written any articles? Are there any places where you've spoken to have any high profile or recognition name clients? How many years have you been in business? What are your educational assets? Your degrees. Do you have any international experience? What media has interviewed you? Is there anything else that makes you an expert in your field? Now, if you're a student and you're just starting out well, the answer to a lot of these Maybe I have nothing. That's fine. But you want to think through these things as you write your bio so that you can give us many specifics and details as possible. Remember the key with a bio ISS show? Don't tell what you're all about. 8. Create a Bio That’s Bold, Not Boring : and the fifth. And the last tactic for creating a personal brand that gets you your dream job or dream career is to choose your branding tactics carefully. There are over 40 different core branding tactics you could use to build your dream career or dream job. Obviously, most of us don't have the time or the money or the energy or the knowledge to actually do all 40. So the key is to figure out which of those 40 are going to be the most effective for you in building that dream job and that dream career. You can see on the slide that there's a list of all of the 40 everything from PR blogging and tweeting and creating products and technology and contests and Facebook etcetera. Off course. Some of the most important have to do with social media. We just stop for a minute, talk a little bit about which social media you should use. I get calls from people all day long in a panic going. I've got to get on Snapchat. It's critical that I'm on Snapchat. Everyone's on Snapchat and I'll say, But why you have to be on Snapchat? Your market is 60 year old women who are cooking in the kitchen. They're not on Snapchat. You should go to Pinterest for those groups you know we have to think about when we pick social media, Where does our audience live? If you're trying to go after a large business audience of bankers, they're more likely to be on LinkedIn than they are to be on Facebook. However, if your audience are surf shop owners, well, they're probably more likely to be on Facebook or on Snapchat. Do you have to think through where you put your efforts? Are you gonna put your efforts on a social media site where your audience lives? Or you just gonna blast all social media with everything? The most effective thing to doing what I tell my clients has picked one or two social media sites where you've got the best chance of being seen by the people that you're looking to have hire or promote you and use that social media site to promote your personal brand. So take some time now and look through that list of 40 tactics and pick out five or six that you think would be the best way to build your brand. It takes time to write it down and put it in your brand. Your roadmap. Think about the 4 to 6. That would be the best tactics for you to use to promote your personal brand to get the dream job or dream career you're looking to create. 9. How Will You Build Your Personal Brand? : all right, Here's where we bring this all together. You know what? Your strengths and weaknesses and opportunities and threats are. You thought about what you're unique branding propositions are you got some advice on how to do online maintenance toe have the best personal brand online, and you've looked at some of the tactics. The last thing I want you to do is I want you to think through for each of your strengths, your weaknesses, your opportunities in your threats. What is a tactic that you're going to use to help improve that strength, that weakness, that opportunity and that threat? Let's take your strength. What is a personal branding strength that you've identified? Who hadn't just jot it down? Now, what is a supporting branding strategy that you wanted would use to address that? And what are some of the tactical ways you might get that done? Here's an example. Let's say you have determined that one of your core branding personal strengths is that you've become an expert on the use of color and creating a powerful presentation and its impact on audience engagement. That's a personal branding strength of yours. What are one of the 40 strategies that you want to use to help get that message out to the world. Well, it might be that you want a blogger on that topic for influencers. All right, Well, how are you going to do that tactically? Maybe it means you're gonna create a list of specific block post titles. Or maybe it means you're going to generate a list of top 10 influencers and reach out to them. How are you going to get the message out about that strength? So take some time now to write down a strength that you have a personal branding strength. Pick one of the strategies from the 40 of the list I gave you that you want to use to get that strength out there in the world. And then, tactically, how are you going to do that? Next? What's one of your personal branding weaknesses that you identified? Same thing. What's one of the strategies you're gonna use to address that weakness? And then what's a tactic you're gonna use to get that weakness addressed? Now, it's a personal brand opportunity that you've identified and again. Look at that list of 40. What is a strategy that you're going to use to address that opportunity. And what are some tactics you might do to get that strategy employed? And finally, what is one personal branding threat you've identified? What is the strategy you're going to use to handle that? And then what are some of the tactics you might employ to address that threat? You can use your personal brand road map sheet to put some of this information down so that you've got it at your fingertips. But what all of this information combined now that you've done throughout the course is creating is it's creating a roadmap for you. This is your roadmap for creating the dream of your job or the career of your job. And again, if you just took what you came up with for the tactics for your strengths, your weaknesses, your opportunities and your threats, and you put those in place, you would start to have a road map that you could follow to create that dream job or dream career. My experience in working with people has been that when they do follow that road map and they do just a little bit of it every day, you know you don't have to take on everything it wants. If they just do a tiny bit of that every day that over a period of time, they eventually start to gain momentum. And they do create that dream job or that dream career for themselves. The last thing I want to leave you with this a quote that I absolutely love from the famous psychologist Carl You the world will ask you who you are, and if you do not know, the world will tell you. So please take the time to work through the roadmap to answer the questions that we've talked about in this particular class and to think through these items about your personal brand. Also take the time to make sure that you've shored up your personal brand online so that you can actually do the things it takes to build that dream career and get that dream job 10. Go Forth, Brand and Build the Career of Your Dreams: thank you so much again for joining me today. My name is Karen Type of Leland. I am the president of Sterling Marketing Group. I'm also the author of the brand math thing Strategy designed, Build and Accelerate your Brand. I have lots of online courses, books and things that can help you achieve your branding and marketing goals. I'm also available for private consultations as well as I do come in and work for companies as a cheap interim marketing officer. So basically, I'm here. If you need me, feel free to call or email to me. If I can answer any questions or if you need any assistance building your personal or business brand, you can also find out more on my Web site at www dot sterling marketing group dot com. Thank you again and good branding.