5 Powerful Facebook Ads Strategies

1. Introduction: Hello and welcome My name's John Valentine. And thank you so much for joining me today in my course of five powerful Facebook ad targeting strategies. And today I sometimes suggest that will be talking about five at Tartan strategies that you can use in your Facebook ads every day and get some great results, maybe some underrated tips that you haven't thought off, or just some advanced tips if you're looking to learn more. And before we had hinted into that course, make sure to check out my page. John Valentine have some other courses all related to Facebook Ads take talk, expertise and all things digital marketing, and I'll be releasing more coast courses almost every week now. So keep a look out for that and make sure fallen check my page. So, yeah, thank you so much for joining me today and let's head on into the first unit 2. Recent Purchasing Behaviour - Unit 1: so welcome to the first unit or first tip of this course and this one. I'm going to be talking about recent purchasing behavior among Facebook users. Eso if you'd know if you didn't know him back in 2013 Facebook had a partnership agreement with companies like Epsilon, Nexium and Data Logics, which is basically a data forming company and on, which means they have over 500 million active consumer data users with an average of 1500 data points per person. Which basically means that they have a lot of data about their consumers, about their users and about a lot of people. Um, if you like horror movies, if you take prescription pills honestly, Facebook probably knows. So, uh, and that sends. Advertisers can take advantage of that data and target them accordingly. And so purchasing behaviors quite powerful because it basically taps into insights learned from Schompeter loyalty programs, for example, and then matching to Facebook user profiles and purchasing behavior, in this sense means has very different sub categories. So clothing, food, health, entertainment. Like I said before, people who order sushi every week can be sort of targeted people who buy hand made soaps every other week can be targeted. So if you're, for example, a soap making company, you can target those people specifically and focus on purchasing behavior on. There's an example that I have on the screen right now. Um so, for example, purchasing behavior and engaged choppers, It means people who have clicked on a call to action button shop now in the past week. So if you're looking for shopaholics or people who actually willing to buy products, you can also add that as a targeting, um, mechanism in your Facebook ads. So maybe, you know, if you're running Facebook ads, you get a lot of clicks, impressions, speed don't really get a lot of follow through. You might want to try this feature to add into your face we ads because it might, you know, get some customers that actually willing to buy stuff. Um, so, yeah, all in all, this is based on number of Facebook users in that category that that they matched to an offline purchasing data. So this is all you know, data that can be matched toe awful and purchasing data. So it's not just things people do on Facebook, But, like I said before, it said, sort of data that transfers through from other purchasing behaviors. So in summary, you know, if you sell handmade soaps, you can select the purchasing behavior of someone who buys other hand made soaps from other companies or someone who buys farmers market body spray or something like that. You know what I mean? So just sort of engage in your neige in your area. Um, like if you have an active sports where you can purchase someone who you know, purchases sportswear and then who was in a Facebook group that supports soccer or something like that. So, um, purchasing behavior is just another addition to one of your face because that you can try and run and you have tried out. It's definitely a great, powerful, underrated tip and thank you so much. So this be unit of one. So let's town into the second point 3. Life Events targeting - Unit 2: So welcome back. And this is thes second tip or a second part of this lesson. And in this one, I'm going to be talking about targeting life events. So as we all know, Facebook uses life events. You can mark your own on your timeline. I'm sure you've seen a lot of your friends on Facebook. Use them. You can, you know, market data, birth and tending into school, attending a new job and so on. Getting married, relationship, whatever. And you can use those life events for specific targeting of you adds. So let's say, for example, you're a wedding photographer business. You run a reading photographer business. You could actually target people who are have upcoming upcoming weddings or even people who are going to other people's weddings. And you couldn't use that sort of run ads and maybe get a customer that way. Even you know even better example. You can have a jewelry company. You can run ads for people who have birthday or an anniversary coming up. You can really target thes specifically, as you can see from the screen to that have here around. That's an example with the birthday so you can you know, actually, Target People have birthdays coming up, as you can see in description, it says people who are going to have the birthday within the next week so you can specifically target that life event. And maybe you have things that have related to birthdays. If you run, let's say, like a party supply company or if you run like I said for jewelry company, maybe if you can run an ad for 18 to 25 year old girls that have a birthday coming out within the next week, that might be something that will be interesting because people would be more inclined to buy or something like jewelry and more inclined to buy something for the friends or for having a wedding and so on. So you can really use these life events to, ah, run specific ads, especially for companies that would benefit from specific life of its Like I said before, a wedding photographer and so on. But yeah, this is a very underrated and actually very powerful trick that you can use for your face for God's, as it supplies just another round of sort of not guarantee. But it supplies another round of possibility of people buying something, as we all know, when people are more inclined to buy something, if it's either for someone else as a gift or when it's in more, uh, you know, predispose setting, Christmas birthdays and so on, or anniversaries. Even so, uh, you can target, you know, 40 year old men who have an anniversary coming up. So they're always looking for something to buy the life, for example. So, yeah, there's a very powerful strategy that you could definitely use to get some good results. And, yeah, that's it for Unit two. Let's move on to Unit three. 4. Excluding Custom Audiences - Unit 3: So this next section that I would call is closing the gap, which is basically focusing on customers and people that you already know where I've interacted with, you know, in a business sense. So, for example, if you're offering a free trial to new users, there's no reason to show Teoh loyal customers. Let's say you have 100 customers. 80 of them have bought something, and 20 of them have bought something but have also subscribe to your newsletter. You can retarget those 80 people have bought something with the newsletter, for example, just sort of build a loyal customer base and really build a network because not everybody is going to, you know, engaging newsletter or engage in a company. Maybe they just want to buy the product and leave, but some of them do so you can use that in order to re target them. But then, instead of retargeting everybody who's visited that site, you can be more specific and really retarget everybody who's done a specific action on your website. You know, everybody who has added a card and checked out and not clicked on newsletter or and click no news later, and then people who did click in the newsletter. You can give even more ads with maybe higher products. You know higher price products, because in that sense, you can, you know, up cell. And you can really build a network with that base. Eso As you know, maybe some of you do custom audiences and made using phone numbers and or subscribe email, list our site visitors or really actions taken with your website. You can really be very specific in what sense you can use this and use your existing customers. You can exclude a subset or a specific list or really just get down to the very basic and have, you know, target existing customers who will make a certain amount of money and live in a certain area and then up seldom a specific product. Like I said before, maybe people who have bought something for over $100 you can have a retargeting ads with other products that are maybe a little bit more higher priced. Like I said, before have the newsletter people who subscribe to it. Good people who didn't but did buy something from the website, maybe retarget them and give him the 10% offer off if they subscribe to newsletter. For example, Um, this is what I call closing of the Gap where people do something with your website to interact at it. They look at it, but they don't really do the complete full action that your perfect customer would for business. And like I said, perch something sign up for the newsletter and so on. So this is really beneficial and powerful strategy you can use to build a very big, loyal customer base. And you can also do even things like people who visited your Websites coupon section but didn't buy anything. Maybe you target those specifically and send them a, you know, maybe limited coupon for an additional 5% or 10% off, and then use that to close the gap and get that close and get that sale. So this is a really powerful strategy that you can use to. Like I said before it closed the gap. Get that sale, get that customer and I really build a great network. So yeah, but this has been tipped. Three. Let's move on to the next step 5. Next-level Lookalike Audiences - Unit 4: no welcome to the next tip, which will be creating looking like audiences. So building on the fever, your step, you can we watch that if you didn't watch it yet? But building on the previous step lookalike audience are basically the next step after creating a good custom audience strategy. So if you're missing email list, for example, you can mirror your Facebook fan base in order to create lookalike audience, which means the day will create an audience that is most likely the people that you provide . So, for example, if you have a Facebook fan page with 1000 years, you can create audiences that air like those people who like your page. And it will create an audience similar to those people. Which will in turn, means that maybe people who would like your Facebook page and creating lookalike audience will also like the Facebook page or would like your product s. So let's say you have a Facebook page that is related to skateboarding, and then you create a lookalike audience over create an audience who was most likely also into skateboarding, so this will be a good way to get new fans and get new followers and new customers for your Facebook ads for your whatever it ISS. And so even if you don't have a Facebook uh, fan base very big enough. Facebook following you can still create a lookalike audience using a tracking pixel to create a website custom audience to mirror. So, for example, if you know 100 people visit your website, you concretely looking like audience of those 100 people that visited you upside, who might also be interested. So, like as a four, let's say you have a skateboarding website where you sell skate clothing, and people who visit that are most likely into skate holding into skateboarding. So of those 100 people that visited, you can create a lookalike audience that will involves similar traits and similar lakes and user behavior from those people who interacted with your website and create an ad using the audience that it will have targeted from the trades that it collected from those 100 people and also have a new ad and basically get 100 people that are like the 100 people already went to your website. Does that make sense? Basically, it allows it to expand beyond your reach, but still target people with highly specific profiles by creating on the audiences that look like your own targets. So once you created and the audience you want to replicate, you could make it broader or more specific. As you can see on the screen here, most broad beans, Facebook is going to find you the top 10% of users in your target region who are most similar to your audience and most similar means. Facebook's going to find you the top 1% of users to a similar trades in your target regions . So you can really get quite specific here. And this is a great way to get new customers and new fan base new followers, whatever that are very similar to the people that already interact with the Web site, interactive page and so on. So, yeah, it's a very underrated, powerful strategy and let me know what you think in the comments otherwise will be moving on to the next and final unit 6. Layered Targeting Options - Unit 5: so welcome to Unit five and the final part of this course. And in this part I'm going to talking about layered targeting options, which is basically the combination of all the targeting options that have talked about and all the auctions possible in Facebook marketing. Eso layer targeting options on top of each other in order to get a various Pacific audience is a very good technique, which basically means that you can use a combination of behaviors, demographics and location data to reduce the audience toe. You know, even just one person may conveying very specific, and you can use thes combinations off the different options that had listed earlier, too will get a very specific audience and create an audience that is just like the customers that you want. For example, let's make get a specific example going. Let's take a moving company that is promoting a special discount for senior citizens. They could target people who purchased the house within the last month, layered with an age range of 60 years plus and their specific service area location. So that is a great Facebook gas strategy because they're literally serving the customers that they need. They have a specific frozen going on four senior citizens and moving companies, most likely operating and only specific city or area and stuff like that. So that is a perfect at strategy for, Let's Say, a moving company and that would great, you know, yield great results because they're being very specific in the audience, and they're being very focused on who they are. Another example would be, for example, let's say, a retailer that focuses on baby food and taken target new parents with in a specific area again, let's say it's a brick and mortar store. They can have, you know, a promotion going on, a sale going on for somebody who has had a child in the last year and someone to the moving company. They can have a very specific target ad going on and reach customers in the area. So these are just some examples of layering where it, you know, involves a combination of these targeting options that I mentioned and his target options that are available in Facebook gats Um so just, you know, figure it out what you really need from your audience, this is a very, you know, Facebook ads is a very tricky trial and error game. Sometimes things work, and sometimes they don't you really have to figure it out for yourself. Sometimes. As you know, not everything works perfectly, as always described for some people at some things work better, for that's a brick and mortar store than they do from online shop. So it's a very trial and error basis. Obviously, there is some general guidelines you can follow, as I said in the course, so make sure to rewatch fell off. You don't understand it. And just some closing remarks that I would say the most important thing for having good Facebook, as is, understand your customer. You could understand your customer's intent, their needs and their likelihood to respond to any given audience. Then you can layer your fast with Facebook ads targeting options to tap into this audience and get very good results. You know, really focus on your target audience, create a person around your target audience. Who are they? What did they like? What they like, what they would they dislike? Who do you want to reach? That is the most powerful strategy you can definitely use. Um, like I said earlier Listen, let's say you have a skateboarding company. Most likely, your customers are going to be to be between 18 25 who also like this skate company who, you know, like this kind of clothing. They would probably like pizza. And this thing, this is just some examples going on really brain someone who your audience would most likely be and then reverse engineer backwards into your Facebook ads, so understanding your customers just very powerful. And if you know who your target audiences. Facebook ads are extremely powerful in getting right in front of your customers, and it's the most powerful strategies you can deploy. So yeah, thank you very much for joining me today. Like I said earlier, we feel free to watch everything again. Um, I have named them on the side here. You can jump between units and so on their own marked, and they're all named. Make sure to follow my page and check it out. I have some other courses coming out, you know, relating to ticked off use weed ads and just everything digital marketing. I've spent a lot of years in this field, so I'm going to be sharing a lot of information and a lot of lessons that I've learned. So yeah, Thank you very much for joining me today and have a good day.