4 Steps To Redbubble Success | Auto Pilot Passive Income | Skillshare

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Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Intro To The Course

      1:06

    • 2.

      Success Tip #1

      2:30

    • 3.

      Success Step #2

      1:56

    • 4.

      Success Step #3

      2:58

    • 5.

      Success Step #4

      2:46

    • 6.

      A Wrap Up Of The Core Tenants Of Redbubble Success

      2:00

    • 7.

      is Social Media Requirement To Gain Redbubble Success?

      2:36

    • 8.

      How Redbubble Rewards You For Promoting YOur Designs On Social Media

      1:20

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About This Class

Want to Learn How To Create Redbubble Success as easily as possible? There are 4 core tenants of redbubble success, and we break down these tenants into 4 basic steps! Sign up to learn about achieving redbubble success!

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Auto Pilot Passive Income

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Transcripts

1. Intro To The Course: Hello everybody and welcome to the course. Today we're gonna be talking about the four core pillars of utilizing Redbubble and how to actually make sales on red bowl. So essentially you can think of this course as red bubble success in four simple steps. This is an introduction to the course. And what I want you guys to understand is that Redbubble is one of those platforms that it's very straight out, It's very upfront. It's everything is very visible to see what works and what doesn't. And after this course, without having any sort of experience or knowledge on Redbubble before or prior, you're going to know exactly what to do and how to attack Redbubble from a success standpoint because we're going to tackle, like I said, those four core tenants of Redbubble success, if that sounds something that you're interested in, that's something that you need help in essentially learning. Go ahead and join this course. Let's go ahead and get started. Let's truly understand what it takes to be successful on red bubble in four simple steps. 2. Success Tip #1: Okay, so the first step, the first core tenant, is understanding Google and Google's traffic comes from the way you title your product. See, a lot of people can come to your Redbubble products for different reasons. But what happens is, is if you have a very specific keyword, google will pick up on that. And when people search for that specific keyword, you're likely to show up on Google and you're likely to get sales from Google. See, there are certain designs that we create that gets traffic from Google. Obviously, there's other designs that don't get traffic from Google. But in this case, there are certain designs that do get traffic from Google. I want to go ahead and show you guys exactly what I mean by that. So if I shirts for tiger here on Redbubble, let's just go ahead and give this a minute here. Let's just take a look. What we can see here. There's all these different options, these all these different kinds of things that's going on here. Now, let's just go ahead and pick something that's not obtrusive, but something that's very different than the rest. So let's select this. We have human and Tiger tribute, classic t-shirt. You got to think how many T-shirts have this exact word for word, title? The answer is not too many. Let's go ahead and copy this, and we'll just paste this into Google and let's see if something comes up and guess what? Here something does come up indeed, you can see here I haven't clicked on it, but the actual product with the full title fully comes up. So what I'm trying to say here is that one of the core tenants of understanding Redbubble success is understanding that a word for word, keyword, phrase match on the title leads to more success when it comes down to Google. And this was just a perfect example of that. So one of the ways that you can succeed with gaining red bubbles or to get red bubble traffic is through Google and Google provides traffic. And so to reverse engineer that process into fully understand this is that when you create a design on Redbubble, you want your title to be an exact term match to what people are searching for. So you want to think actively, what can people potentially be searching for? And that's what you want your title to be, your exact title to be on Redbubble. That's core tenant number one. 3. Success Step #2: Okay. So let's go ahead and talk about core tenant number two. And that is tagging within Red Bull. So whenever you create a design, there are groups of people who find your design by simply typing in something here in the search and finding your design. For example, if I search for American flag and wait for that to pop up, we can see here that indeed there is an American flag, right? There are images of the American flag. Let's say select this one. Well, the reason why I selected this one is because, well, it showed up, it caught my interest and I decided to click on it. But how did this one pop up? A lot of people get confused and they think that the word American flag has to appear in the title, and that's not true at all. The core tenant here is that the word American flag or American and then flag separately is somewhere in these tags. And we actually could see the tag right here, American flag. And that's exactly why the product pops up. What you're going to take away from this core tenant is that if you want to succeed on red well, if you want to get some traffic on Redbubble from the red bubble search is on your tags, add exactly what words represent the product so that if somebody decides to search for and they find your product, that they actually would likely click on it. If I'm searching for American flag, how likely is it that I want to see a picture of a goat, for example, the answer is not likely. I want to see pictures of only American flags. If you have something that relates to your design, oh, keyword that relates to your design. Add that because that's the only keywords that should be in the tags. And understanding that that's the second core tenant, you're the strategy behind how you tag dictates who sees your designs and what keywords that it's going to pop up for. And if it pops up for keywords that it just doesn't fit for your not gonna make any money. And that's one of the second things. That's the most important thing when it comes down to red bubble. 4. Success Step #3: Let's talk about the third core tenant, which is arguably one of the most important core tenants, which has to do with your design quality. The core tenant here is not about necessarily titling or tagging. The third core tenant, like I said, is your design quality. What makes a person tick? What makes that person click and actually buy your product? We can actually go here for the keyword American flag, and we can go here and sort out a best-selling. There are different groups of products that are the best selling for whatever reason. But when we search for the keyword American flag, groups of people believe that this design, for whatever reason, cells the most and part of it is because of the way it looks. We can't be neglectful to the idea that we humans. We judge books by their covers, the way they look. We judge art by the way it looks. And so if we want to be successful on Red Bull, something we have to understand a core tenant. The fourth the third step to success is that we need to understand that the quality of our design, how attractive it looks, has everything to do with our success. In fact, it is like I said, that third core principle, the reason why that's important and the reason why that matters is because if you think about it on the other side of that computer screen from consumers who are deciding to buy those products. They're real people. They're not robots, they're not fake. They're not computers. They're really human beings and they have real genuine desires and real genuine hate towards something. And they have preferences and they have dislike towards things. So if you want to make a sale, you have to make sure that that person on the other side of that computer screen has a genuine desire for the design style. For example, this design here, in my opinion, is a unattractive design. It just, it doesn't fit the mouse pad. It doesn't look good. In my opinion, it's hard to even read what this says here. To me. It's just it's just almost, it's almost in a way. Just doesn't seem artistic in nature. It doesn't seem like somebody who would buy this. And that's my personal opinion. But if, if I if I was a designer and I'm posting products on Redbubble and I have interest in posting products. What I have to realize is that if I want to make money, I can't be posting designs that are simply unattractive to people. I have to be creating designs that people are genuinely interested in. And so with that being said, design quality matters very, very much when it comes down to making a sale. The person on the other side of the screen has to have a genuine desire to buy your product. And that comes from the way it looks. 5. Success Step #4: Let's go ahead and talk about the last core tenant of success when it comes down to Redbubble. And that last core tenant is social media marketing, social media promotion. Now there are different social medias where you can choose to market your product. And there are different ways that you can. But really what social media marketing is, this is what I call this a cheat code to your Redbubble success. The reason why I say that is because if you look at the people who are successful on Redbubble, not all of them started making sales simply through the search. And when I say through the search, I'm meaning either through Google Search, red bubble search. There are other people that utilize Instagram, for example. And let's just go ahead and go ahead and search for Instagram here. Instagram is pretty, pretty crazy here you can see here I got 11 follows 36 likes and a new comment. And what the cool thing about Instagram is that Instagram specifically, It's a very visual platform. You can create a piece of art or even just an image on Instagram that brings in followers, brings in like sprints and following now me personally, what I like to do with Instagrams, I like to use something called an Instagram automator tool that helps me grow my Instagram account. And thereby when I grow my Instagram account, I attract following to the products that I'm selling, which helps me gain attention towards those products, which in turn helps them make money. And so when I say make money, I mean, that traffic has been driven from Instagram clicking on my red my link in my bio, which happens to me, my Redbubble store, that has to be related to whatever I'm selling in this case. So if you ever want to make money on Redbubble without necessarily waiting for a sale, you can command a sale, which is, like I said, that last core tenant, utilizing social media by controlling who is Senior Design, you can control who sees your design by promoting it to the masses. And the way I do this is I think, okay, if I want to sell, for example, a picture or design of a Cross, who would be interested in across, well, I can think people of faith, christians, etc. What am I gonna do? I'm gonna create an Instagram around that concept. That's something to be aware of as well. All right, so what we're gonna do is we're gonna go make a final video to sum up these four core tenants or the four steps to Redbubble success. Remember guys, that these steps you can't break away from. You can alter them, you can't change them. This is for everybody, whether you like it or not. The most important thing when it comes down to Redbubble success. So let's go ahead and get started with that. 6. A Wrap Up Of The Core Tenants Of Redbubble Success: Okay guys, so for the very last video, I said I would wrap it up. And what we're gonna do is we're gonna talk about these four core tenants one more time, but in a different way. Redbubble in order for you to get a sale on Redbubble, in order for you to get likes, in order for you to get orders for you in order you forget attention. What you need to do is you need to control the amount of traffic you get. Does that make sense? And traffic is completely controllable in different aspects. Sometimes your traffic can come from the Google search as we demonstrated. Sometimes the traffic you get can come from the red bubble search as we demonstrated. Sometimes the traffic can simply come from social media as we demonstrated. But at the end of the day, the thing that's going to make the consumer by is if they have a genuine desire for your product. So there's two things that's needed to actually achieve. The sale, which is number one, traffic and number two, genuine desire. But out of those two things that create the cell, The two things then beget or create the four core tenants are the four steps to Redbubble success. Like I said, the four steps are titling the product accurately. So you've got attention from Google, tagging the product properly so that you get attention from Redbubble. And we discussed how this is done by simply adding tags that purely represented the product. The third thing is having a attractive looking design or a design that many people would deem attractive. Because if it's not attractive, they simply won't buy it. And number four is artificially raising the amount of traffic you get, the amount of targeted traffic by using social media. Those are the four main core tenants of your Redbubble successor or Redbubble soon. 7. is Social Media Requirement To Gain Redbubble Success?: Now we have one more aspect that I want everybody to realize when it comes down to succeeding on Redbubble. And I want you to realize that utilizing social media, and essentially that's core tenant number four, is not always required. And I'll explain what I mean by that, is that in order for you to get a sale, you don't necessarily need social media. Somebody can perform a simple search on Redbubble. Somebody can perform a simple search on Google. But what happens is, is that a lot of people with Redbubble, they tend to find that it takes a little bit long sometimes for them to get a sale, especially with a platform like Redbubble is it doesn't happen right away. And it could take a month, a week. Because if you think about it, the main driver is the search. Whether it be Red bubble search right here, or whether it be Google search, as we've previously demonstrated, that these are the two main drivers in terms of sales. And the problem with that is that many people believe that they can't succeed without gaining some sort of attention or controlling the level of attention and getting a faster, right? And so what happens is as people might create 20304050 designs their first month on Redbubble. And they might sit back and say, Well, where's all the sales? And they're expecting sales their first month. But they're really not getting them because it's an organic search platform that takes time to get attention, it takes time to get traffic. But other people, what they do like me as we utilize social media to boost it up. And the reason why I'm making this lesson in the video in the course rather, is to explain that social media is not a requirement. The glass core tenant is not a requirement to get sales, but it is just a artificial booster. That's really what it is. What happens is, is when you get a specific sale within Redbubble through social medias, your product will start ranking higher within the search results. So if I search for, for example, tiger, my product is, let's say this product, let's just go ahead and pick this one because I liked this design here. Let's say this is my product. If I get a bunch of sales, my product is going to end up here, or here or here. Because what I'm doing is I'm increasing artificially the amount of sales I get from outside platforms. And Redbubble actually rewards people who promote the products outside of Red bubble. 8. How Redbubble Rewards You For Promoting YOur Designs On Social Media: So something that I said in the last lesson was that red bubble actually rewards people who create, designs and promote them on, on Instagram and other social media platforms and promotes them at two, Redbubble promotes traffic to Redbubble. The way Redbubble actually does this as they have something called the featured artist list. You could actually see it by here. If you search, click on the search, you can check your, the top artists. We can click on, for example, illustrated design here, which is one of my favorite top artists. If we look here, we click on View artists profile. We can see here it says featured artists and that's because this person is heavily promoting Redbubble through Instagram. If you want to increase your chances of becoming a quote unquote, featured artist, if you want to be one of those artists that gain attention from Redbubble and Redbubble to favor you from that kind of perspective than what you can do is you can promote Redbubble through your designs on Instagram. And that will give you a chance at gaining success on Matt kind of level. Now is it a guarantee? Of course not. Redbubble cannot guarantee you these things, but what it can do is it can improve your chances.