2024 Amazon Product Research SECRETS (Part 1) | Sumner Hobart | Skillshare
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2024 Amazon Product Research SECRETS (Part 1)

teacher avatar Sumner Hobart, 7-Figure E-Commerce Entrepreneur

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      2023 Amazon Product WELCOME to The Product Research SECRETS Class!

      2:36

    • 2.

      5 Steps of Amazon Product Research

      7:55

    • 3.

      ALL of The Amazon Product Research Tools You Need

      10:06

    • 4.

      Avoid These 6 DEADLY Product Categories

      16:57

    • 5.

      Selling Products That Get You Excited!

      2:54

    • 6.

      Finding Product Opportunities You Love (Pt

      6:37

    • 7.

      THE MOST Profitable Product Types

      20:10

    • 8.

      Student Exclusive Custom Product Research Template

      16:21

    • 9.

      How to Use The #1 Amazon Product Research Tool

      30:27

    • 10.

      Let Amazon Tell You What To Sell

      6:55

    • 11.

      Use Google to Find Products 99 of Sellers Don t Know Exist

      8:46

    • 12.

      How to Know Your Exact Amazon Competitors

      13:41

    • 13.

      How to Hack Etsy s Revenue Data (FOR FREE)

      9:33

    • 14.

      Let PINTEREST Tell You What to Sell Each Year

      7:57

    • 15.

      Will Your Product Sell Well All Year Long? Here's How To Find Out...

      18:16

    • 16.

      Is Your Product Legal? Skip At Your Own Risk!

      12:12

    • 17.

      Read Your Customers Minds to Know EXACTLY What They Want

      20:33

    • 18.

      Know With Certainty That Customers Will Choose YOUR Product

      12:22

    • 19.

      DO THIS Before Even THINKING About Ordering!

      13:07

    • 20.

      Does Your Product Pass This Checklist (Free Resource)

      6:00

    • 21.

      LAST STEP!

      1:42

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About This Class

★★★ How to Effortlessly Find PROFITABLE Amazon FBA Products That NOBODY ELSE Knows About THIS MONTH (2023 Update). ★★★

(This works EVEN IF you’ve tried before and failed or have ZERO experience.)

Did you know the #1 reason Amazon Sellers fail is picking the wrong product to sell?

99% of the time one of these two things happen…

  1. You try to sell a brand-new product with 0 reviews against competitors with hundreds if not THOUSANDS of reviews and end up never making a single sale forcing your to liquidate your entire inventory. OUCH!

  1. Let’s say you DO start making sales just to realize that you are actually LOSING money on each sale because your margins are too low and end up losing your entire investment.

The problem is that 99% of “information” you will hear about Amazon product research on Youtube, Facebook Groups, articles, etc. is COMPLETELY FALSE!

Online gurus who have never sold on Amazon in their life fake screenshots and tell you to use the EXACT SAME tools in the EXACT SAME ways as literally 99% of other new sellers.

They say things like, “Look at how much revenue this product can make you every month!” without mentioning how INSANELY COMPETITIVE that particular market is or how little profit Amazon will actually deposit into your bank account every two weeks.

This is what would cause you to waste THOUSANDS of dollars and MONTHS of your life on a product you thought would free you from your 9-5 grind just to find yourself in a worse position with less time, less money and less confidence than ever before.

Luckily for you there’s a PROVEN, step-by-step solution to finding DOZENS of high-demand, high-profit, low-competition Amazon products.

Let me introduce you to the Profitable Amazon Product Research course.

In this course you will learn…

  • 6 DEADLY products that will leave you bankrupt and how to avoid them! (Lecture 4)

  • How to ethically hack Etsy to show you top-selling product designs in just 1 minute (Lecture 9)

  • Find products with high GOOGLE search volume but few (or zero) options on Amazon in SECONDS! (Lecture 14)

  • Let Pinterest literally TELL YOU what to sell! (Lecture 17)

  • 4 SIMPLE strategies that will make you the #1 Amazon seller in your category (Lecture 21)

  • How to ETHICALLY read your future customers’ minds to know EXACTLY what they want to buy! (Lecture 22)

  • The ONLY course that teaches you how to find products based on your passions giving you a KILLER advantage in the market (Lectures 5-6)

  • EVEN MORE content you won’t find anywhere else!

Why do I, Sumner, have a single ounce of credibility to teach this topic?

First, I’m literally one of the top 1% of Amazon sellers who has sold over $1,000,000.00 of my OWN products on Amazon which has allowed me to quit a job I hated, travel the world, gain financial freedom and I can help you do the same.

Don’t take my word for it though!

Just read a few of these raving student testimonials for yourself…

★★★★★ “ATTENTION: I have taken many "highly rated" courses from big names like Ben Cummings, Seller Tradecraft, Kevin David(lol) etc. This is my fav course from Sumner. I can tell he has put his blood, sweat and tears in his courses. I still cannot believe he is given this amount of value at this price. Every single course I have taken was missing some info that is needed to succeed, so they can upsell their advance course (lol). Please listen when I tell you that his courses is the only one's you need to succeed. Thank you so much Sumner!!! I can tell you are truly genuine. Bless up!” - Reese

★★★★★ “The value that this course offers goes way more than what you spend on it. If you are struggling to achieve your goals on Amazon FBA, this course has the tools to keep you moving on the right track. A few years ago, I bought the most expensive course on the market (around $5000), but received less value than this amazing course for a few bucks. Sumner does an excellent job of breaking the content down for everyone to understand. Thank you Sumner :).” - Ardie L

★★★★★ “I didn't even know where to start, but everything seems so simple right now! One of the best classes, if not the best, that I have ever taken.” - Karo L

★★★★★ “Sumner is THE best Amazon FBA teacher out there. Most people charge several thousand dollars for the same or even less stuff. Sumner is super passionate and caring. Over the screen, I can feel his positiveness and kindness to help us succeed. I'm going to move on to the next module and I'll see you there!” - Turvey H

★★★★★ “Thankful to have found Sumner's course! His positive energy and insights were helpful to give me confidence to get going on product research, and I am going to continue with his next course as well.” - Erin G

★★★★★ “Sumner Hobart is an amazing teacher! I have been watching Skillshare courses you tube videos and almost all of them are the within 2 or 3 different types of videos which all copy cat each other. This is original content that as far as I am aware you will not see anywhere else. Thanks for sharing your knowledge Sir.” - Mike T

★★★★★ “I was looking for an overview in the FBA market and the possibilities it holds for private sellers. i am a photographer, filmmaker and graphic designer. So this was gold for me. I can do the whole marketing and product design myself and will definitely try this out. I was listening to the course and i already started researching products. I already have a list of possible products. I am very excited. Thank you for sharing your knowledge. I wish you all the best. Will also check out the other courses right ahead :)” - Tobias H

★★★★★ “Amazing class and I feel like I have learned from A-Z on how to find my first product. You convinced me to absolutely start investing in this, where 2 days ago I was not even aware about it. If I may give a remark below: It can be really confusing on how to proceed after finishing the course, so maybe a slide on bullet points for the product research and the usage of the tools with each step along the way. Thank you again and good luck to you!!!” - Ana M

★★★★★ “Absolutely loved this course! The amount of valuable knowledge is huge and it covers all the aspects you need. It's very clear and the steps are easily actionable. Many thanks for sharing that much information, it definitely makes a huge difference from all the other options out there on YouTube and other platforms. Will definitely use everything I learnt from this course. The only downside: if you have already a bit of an idea about Amazon FBA, some moments in the course can be a bit too redundant, but speeding up the videos to 1.5x helps, as you don't want to skip that altogether.” - Lulia S

★★★★★ “My dream sense a little kid has always been to be different and not to follow the typical 9 to 5 with college debt and a 401k retirement plan. I started with engineering in college and soon realized i just wanted to be my own boss and my own individual. I later transitioned into an entrepreneurship degree and soon realized why am i here and not out there doing something to improve myself and my career. I've always been scared because I don’t know how to start anything and I don’t have some big brained plan, I’m just a kid with a dream. This Course really just proves to me that you can live a normal life while still working on your wild dreams. Ive been wanting to start my own Amazon career for over a year now and finding this course was absolutely the best thing i could've done. Sumner’s energy, positivity, clarity and transparency has really aloud me to improve and learn new skills that i can utilize to build my career and has really given me hope as to whats attainable and how much opportunity there really is out there for people like me. It seems difficult because everything you can think about is most likely already a product or a service and just makes you feel like you cant bring originality to products but he has definitely inspired me and shown me how much potential and opportunity there is with every single product. Great work, Highly recommend!” - Gustavo S

By the end of this course you will have every single tool, template & strategy you need to find INSANELY profitable Amazon FBA products that NOBODY ELSE even knows about in 30 days or less (EVEN IF you’ve tried before and failed or have ZERO experience.)

BONUS: If you enroll today you will get 100% FREE access to my PERSONAL product research spreadsheet which will basically tell you the best product to sell!

You have NOTHING to lose and so much to gain!

ADD TO CART now and gain the freedom you deserve starting today.

Meet Your Teacher

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Sumner Hobart

7-Figure E-Commerce Entrepreneur

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Hello and welcome to my profile!

 

Im so glad to have you here :)

 

My name is Sumner. I’m a serial entrepreneur who has generated over $1,000,000.00 in sales of my own products across a wide range of platforms including Amazon FBA, Etsy, Walmart, Pinterest, YouTube and more.

 

I’ve taken all of the life-changing business, eCommerce, and marketing knowledge that has completely transformed my life from a depressed college graduate to a thrill-seeking digital nomad and business owner in the form of in-depth and affordable classes here on Skillshare.

 

I’ve been blessed to be one o... See full profile

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Transcripts

1. 2023 Amazon Product WELCOME to The Product Research SECRETS Class!: Hello and welcome to the product research secrets course. If you don't know me yet, hi, my name is Dr. Hulbert. I'm one of the top 1% of Amazon sellers whose generated over $1 million. And my own product sales on Amazon, which has allowed me to quit a job that literally brought me to tears, to travel the world and live a life I never thought was possible for myself. And the reason for my success is my product research secret. The bad news is that every single other product research or Amazon FBA course teaches you how to find product opportunities with tools that literally thousands of other people are also using, looking at the exact same products. Then when you go to launch that product, it becomes extremely competitive, seemingly overnight, which forces you to liquidate your inventory and think, Oh, Amazon FBA doesn't work. This course is completely different. And by the end, you'll have an exact proven step-by-step guide to finding high profit margin products that people are searching for on Amazon. But either can't find any options or not even many options, which makes it extremely easy for you to come even as a brand new seller with 0 experience and become the number one seller and capture the majority of sales at the highest profit margin than anyone else in your category. In this course, you're going to learn how to find products that you love with high Google search volume but low competitors on Amazon. How to ethically hack, ETC, to show you the top-selling designs and how to know with certainty that people will buy your product and that you'll be profitable. How to charge the highest price point, generate the most sales in your category, and so much more with this course, you are also going to gain 100% free access to my own personal Amazon product research spreadsheet as well as profit calculator and many more. All of these you can find in the resources section of this video. And you can adjust the speed of each video as well as the sound in the bottom corner. With the purchase of this course, you are also gaining 100% free access to our VIP student Facebook group, where you can connect with dozens of other Amazon sellers, myself included, as well as gain access to all of the tools, templates, and resources that are covered here in this course linked to that will also be in the resources section of this video. And lastly, I would greatly appreciate if you could leave your honest review about the course once you have a fuel for the material, because there were literally one hundred, ten hundred dollar courses that don't even cover half of what this program does. I'm honestly so unbelievably excited for you. Now, let's get to it. 2. 5 Steps of Amazon Product Research : Welcome to the Amazon Product Research Secrets Course module. I'm super excited because in this course it's been completely revamped, which is why you might see me recording in different locations. It's been kind of compiled over a long period of time. And there's been some massive updates to help you find an endless supply of highly profitable, low competition products on Amazon with the most updated techniques, texts, and tools. And I can tell you even some of my 7.8 figure Amazon seller friends don't even know how to find products like this. It's very, very data involved and uses non traditional Amazon tools in order to help us find opportunities that literally no other seller does. And we'll get more into that later. But basically what most courses or Youtube videos cover is just using tools like Jungle Scouted, Helium ten. Using the exact same filters and criteria as everybody else. Which then what happens is you find the same products as every other seller. You all launch the same products and what used to be not competitive becomes very competitive. Unprofitable and a whole headache. And people think, oh, this doesn't work. Where the reality is, the Amazon FBA business model absolutely works, but you need to do it in the right way and super excited for you, because it's literally like spilling my best secrets here. So let's go ahead and get to it overall. What we're going to cover here in this course is number one, we're going to identify top selling products on Amazon. So that's kind of step one. That's fairly easy to do. What are some different product categories or markets where people are buying a lot of a certain type of product? So that's step one. Then number two is we're going to use Amazon autocomplete keyword data, Google keyword data, Etsy data in order to find holes or opportunities and niches within this overall category, right? So what are products that customers are searching for? But there's not many good options on Amazon Bingo, right? If you know, there's thousands or hundreds of monthly searches for certain type of product. There's only a couple existing options on Amazon and they're not very good, you know, low review ratings. Their listings aren't very nice, all of which we'll talk about later. That's a huge opportunity for us to come in with our own product. Ideally, a superior product, better images, better copywriting, better keyword optimization, All of that we enter into the Amazon marketplace and immediately are able to win because we had very low direct competition. We get started there and then ultimately sell into the overall category. If this makes absolutely no sense to you, no worries. This is the whole point of the course and we're going to cover this so big category. And then we're going to niche down, Kind of dominate that niche. And we have the opportunity to kind of scale within that category, if that makes sense. So once we identify that hole or opportunity, then what we're going to do is analyze free Amazon review data, which is one of the most powerful free data sources where most people think, oh, reviews are just to let other customers know, you know, what's good or bad about a product. Well, guess what? You, as a seller, as someone who's developing a product, are able to hone in and tap into this free review data. And actually use some free tools like Helium ten or their Chrome extension to be able to quickly analyze and see what are the top five things that customers like about the existing products on Amazon and dislike. Because then what does that do? Then we know, number one, what do we need to do to improve upon these products? Right? Because we know what customers dislike. Okay, So we want to make sure that we don't make those same mistakes with our products, with the packaging. Maybe it breaks often or it doesn't last long or they didn't really like the design or whatever it might be. Then also what customers like. Okay, we want to make sure that we hone in and definitely do that so we don't get beat out by the other sellers on Amazon. So yeah, kind of we're starting big niching down, analyzing the review data, letting customers and the data tell us exactly basically what to sell. That's what's really beautiful is when you know what data to look for and how to analyze it, it in a way tells you what to do. It's kind of half and half you have to have some of your own logic and creativity, but the other half is it really directing you into what to sell and how to do so successfully. Okay, so once we have, we read the reviews like, okay, we know how to enter the market, we know what our customers like and dislike. So boom, we know how to create a product, we just want to make sure. Okay, with this product idea in mind, with the packaging, the design, everything that we have in mind, the price point we plan to sell, you know, in general, is this going to be profitable or not? Because think about, you could have, you know, the top selling product in the world. But if you lose money on every sale, do you want to sell that right? Obviously do. And what a lot of new sellers get trapped in is they only focus on revenue. So how much money, top line revenue they can make, right, Versus the actual money you can take. And let's just for example purposes, you put into your money every two weeks as Amazon pays you, okay? So we want to make sure that we have a profitable product opportunity. That we can actually take money out of our business, you know, spend it or use it to reinvest in more products and scale our Amazon business. So assuming, okay, you know, great, we've identified a great product opportunity, you know, we know how we're going to enter the market. Yes, it is profitable. Then the last step is we're going to survey real human beings before we start selling. Because would you rather spend $10,000 let's say, to go launch a new product and then learn at that time. Oh, hey people, you know, they liked a lot of things about our product, but they didn't like our design. For example, the design or something else about other products to where ours just doesn't convert very well. We make some money, but it's a headache, right? And we ultimately discontinue the product. Or would you rather know beforehand if someone likes your design or not and ultimately find the best design here with number five, where you're going to use a tool called Pick Foo to actually survey people within our target audience, get their real feedback on, hey, here's our product that basically the product that we want to create. And then here's the existing, let's say, four other sellers or top three other sellers on Amazon. These are the top three sellers that are making money. Here's our new product. Which design or product do you like more? Why? And guess what? If there's four options in your rank number four, right? You're the lowest. Then some changes need to be made. Maybe you either shouldn't launch this product or that you need to make some modifications before you launch, right? Maybe try a different design. Number two is, let's say this. There's four options. And by far your audience is like, you are number one choice, right? They don't know it's your product. There's like, yeah, this product, whatever this is, we want that, here's the reason we like it. Then what? Right? You have a profitable product opportunity in a niche with large monthly revenue. You've identified a niche opportunity, right? A specific product that people are searching for but can't find. And then people like your design, all of that together. Think about it. You likely have a very, very great Amazon product opportunity. Okay. So again, it seems a little bit overwhelming at first. I may have thrown some things at you that are like, I don't even know what you just said. That's the whole point of this course. We're going to move through each of these steps, but I just want to kind of give you an overview of what to expect. But honestly, this is so exciting, it's taken me a long time to actually kind of narrow down and get to this exact step by step process. I'm telling you no other course, no other Youtube channel. Nothing has the content that you're about to learn here. It is literally life changing. I can't stress it enough. And the last point I want to make about product research is in the Amazon FBA process. And this is really true of any business, but your product development, your market research, your product research is the most important step. If you have a crappy product that's going to ruin everything down the road and ultimately, you know, ruin your budget. So take your time on this process. You know, go through this is more important than anything else we're going to cover. Although, you know, Amazon, SEO for example, in finding the right supplier and launching a product on Amazon, those are all important steps, but product research is the most important. Okay, Which we'll touch on. And you'll kind of understand more and more why that is later. But basically, marketing is an amplifier. So if you have crap and amplify crap, you're not going to get results. If you have a really good product and do an okay job at marketing, that product is like a magnet and it's just, in a way, going to sell itself. It's really powerful. So anyway, okay, I hope you're excited. Do you have any questions about this so far? Let me know without further ado. Let's go ahead and get to the first video. 3. ALL of The Amazon Product Research Tools You Need: So just like if you were going to go build a house, you would need quite a few tools in order to build that house. Well, the same is true with Amazon Product Research. Now we don't need nearly as many tools, but it is very, very important. The tools that I'm going to cover are the tools that we'll be using here throughout the program. It's going to be a mix of free and paid tools. Yes, you need paid tools in order to properly do Amazon product research to get the data that you need. Otherwise, you're just going to be shooting in the dark. And trust me, if there were free tools that would be able to find the exact same data that we need, I would be using them and recommending them, but that is simply just not the case. Because the data is valuable, people are paying for it, right? And keep in mind people paying for this data that we're going to be accessing. Think about how valuable that truly is, right? If a tool is free, it's probably because it's not really doing anything that valuable, okay, In general. So anyway, you know, if you want to make money you need to invest. And the good news is, with some of these paid tools, what you can do, sign it for a month, use it for a month, Identify, you know, the product that you're going to sell on Amazon and then cancel for the next month. Okay. To save some money. This is what I did in the beginning. But now all of these tools I basically have on a monthly basis, first and foremost the most important is helium ten. Healum Ten is actually a suite of Amazon tools and it's my favorite overall suite of Amazon tools. I prefer it over Jungle Scout, which is also another good alternative in case helium ten is not available in your country. Have links to all of these in the resources section, but helium ten does a lot of things and one specifically is product research. So one really, really big key here is Healing Ten has the largest Amazon product catalog on their platform, which I'll show you how to do in a future video of actually how to analyze this data and sift through basically like their library of Amazon products where we can filter, you know, and enter in certain data and then see only the products on Amazon that meet our filtered data. Okay. So that's one thing. Number two, and this is actually the thing that I like the most or the data point that I use the most is estimated Amazon monthly revenue. So we can actually find the estimated revenue for any product on Amazon. And it's actually fairly accurate because I'm able to actually look at my own products. I know the exact revenue and profit of each of my own products. Compare that with helium. Ten, It's not perfect and no tools are perfect. But the results are very, very accurate overall. And it's really powerful. And I'll show you exactly how to use all these tools. So that number one is Healum ten. And I will have a coupon code that's unique for students in the resources section that you can only access here in this course. Literally, I don't share anywhere else. Not on Youtube. Not, you know, on social media anywhere else. It's just here in the course. So for that coupon code I'll be linking that for whatever reason healing ten's kind of pricing might change a little bit over time. Hopefully it doesn't increase. But regardless, you know, I'll have the best kind of coupon code there in the resources section. So that's the helium ten basically web app where you'll be logging in. Helium intendant also has a free Chrome extension, so you can install this and start using it for free. But as you see over here, this is kind of an example of the Chrome extension, which I'll show you how to use in way more detail. Some of the tools here you'll only be able to use with the paid account. But other ones like this review Insights, You can also view BSR over time known as Amazon Best Seller Rank. To see how well certain products sells better or sells worse during different periods of time. You can see changes in price for any product over time. Why is that important? I'll show you later. But for example, the review insights. You can use the free Chrome extension, this free tool and it's really, really powerful. If you don't get any paid tools yet, I would definitely get the free helium ten Chrome extension sign up for a free account, like I said, because it's free and has some really powerful data. But just keep in mind you can't use all of the tools, but review insights is super powerful. It's one of my favorites. Aside from that, what we're also going to do is use the x ray tool. This is where we're going to extract the revenue data from different products that we research on Amazon. So that's enough about helium ten, there's the Chrome extension and then the web app. Ultimately you want to get both. Okay, just keep that in mind and I've linked to both below. Next we have Key Sarch. This is basically, I mean, really the number one Google keyword tool, without being the most expensive. It's very, very cheap for what we want to do, but it's very, very accurate. This is used by a blogger, friend of mine, that generates about $30,000 a month from her blog. By the way, that's net profit after everything. And this is the exact tool that she uses for her blog. Now, we're not doing any blogging, so why are we using this tool? Because we're going to find product based keywords that people are searching for on Google and ultimately on Amazon. And we're basically going to cross reference with Amazon and find products that people are searching for but can't find on Amazon, which is really, really powerful. Basically, we're going to be able to find product opportunities using Google. Because around exactly one third of online product purchases in the United States begin on Google. So it's actually a huge e commerce site, which a lot of people don't think about. They think about Google for blog content, you know Google Maps for, you know, restaurant reviews or just general like search queries. But it's actually a product search engine. Okay. For product research. So that's a big reason we're going to reverse engineer. And I'm telling you, not a single other Amazon seller that I know other than our students here actually use this tool in this methodology. And I'm super excited for it, so I can't wait to get into that. But anyway, now for some of the free tools, first we have Ets. If you're not already familiar, Etsy is one of the largest e commerce platforms in the world. It specializes more in unique and a lot more handmade products. However, there's a lot of products to sell really well on Ets that don't even exist on Amazon. So what's really powerful is we can actually find products that are like, hey, this is like a top seller on Ets. Wait, there's not even any option like this on Amazon. So we can basically, in a way, not copy that product, of course, but create our own version of that product. Bring it to the Amazon platform which is way larger by the way. Does like there's 52 times more sales on Amazon than there is on Ets. So SE is a big platform but Amazon is king. Amazon's huge. It's the number one in the world for a reason. But Ts is still there. And again, we're using S not necessarily to sell. Although I do sell, Es is a great platform to sell, but it's mainly for research. We can find top selling products and then bring those products to the Amazon platform if that makes sense. We can also use it because we're like, okay, let's see how well this product sells on Amazon. Let's see how much Google keyboard volume has, how much Amazon Keyboard volumment has, and how much Ts revenue generating to have multiple data points. We're like, okay, you know, this product has high demand on all these different platforms. It's a good product opportunity. Okay. All right, second to last almost through. So number two free tool, we have Google Trends. This is great to see overall seasonality with a different product or niche. So for example, let's say you wanted to create an urban gardening product. Well, we can kind of see overall that this is kind of remained steady. We can see during covid that really skyrocketed. People are indoors, of course, but is an overall product category increasing? Is it decreasing? What are the top months selling period? What are the lowest selling period? Really great tool. Helium Intent also offers this data. Again, it's paid and it's Amazon specific, but this is Google data and we can just basically see the seasonality, where the best and worst months to sell, is it increasing or decreasing overall. And we'll cover that in more detail, but really, really powerful definitely should be using. And last but certainly not least, we have pick foo, which we referenced before. This is basically a place where you can survey your target audience. A very simple way how to use this is you take an image of the product that you plan to create, so you can have a graphic designer on five or mock it out for you. Very simple, like here's the product we plan to sell, then here's the top, like three or four sellers on Amazon. One of those options is ours. Let's say this one's ours, right here. Um, and these two our competitors. Then we send it out to our target audience. It could be male, female, people who drink beer, tea, Christian, whatever it might be, relationship status, income level, all different ways to slice and dice your data to really hone in on your specific audience. Who's your audience? You'll know that once you actually review data, the review data which we'll talk about later, send that in. Ask your audience, which product do you like more? Which one are you more likely to buy? And if they pick yours, great. If not, that means some working is needed. And basically, you know, this is like an insurance policy because let's say like there's four options and you're ranked four out of four, you're dead Last. Imagine if you didn't run the survey and you just sold the product on Amazon and ultimately didn't sell much, you know, wasted all this time and money. Yikes, right? So it's kind of like an insurance policy, but it also helps you to figure out, you know, what do people like, what can you even do to further improve? You can also use it for main image testing. So you have two different versions of a main image on Amazon and you sent it in, hey, which one stands out to you more? Boom, Whenever one stands out, use that as your main image. A lot of ways to use the tool, but here for product research, we're going to use it more for design base. To see, you know, what design or overall product do people like more. So we know before we sell, hey, people actually do like our product. Like there's a lot of data supporting that this product is going to perform well, great. Otherwise we're just guessing, shooting in the dark and gambling, which is exactly not what we want to do. This is an investment, this is a business, not a hobby, and we want to treat it as such, okay? So like I said, these tools combined is going to set you so far apart, it's going to relieve a lot of stress out of you. It's going to answer a lot of questions that you have in your mind, and it is 100% necessary. By the way, I use every single one of these tools nearly on a weekly actually. I Every single one on a weekly basis, okay? So I practice what I preach. I never recommend something that I don't actually use, and it's really important, so don't need to buy anything yet. Go through the course in a few more modules or more, I should say lectures get a feel for it. Understand how the tools work before you go ahead and purchase. Okay, Just to make sure that you're 100% confident, want to make sure that you want to move forward on all this. But I'll have all these just so you know what we're getting into before we get into it. So again, all the links will be in the resources section. If you have questions, let me know in the Q and A. That being said, let's get to the next video. 4. Avoid These 6 DEADLY Product Categories : So I've already covered, you know, ideal product criteria early, some general guidelines. And you may be wondering, Well, something Are there any products? Is a new seller that should be avoiding anything that would be bad for me to sell. And the answer is absolutely Yes. There are certain products that I highly recommend that you avoid these air all by the way , products that I have and will continue to avoid. If you're selling your first time on Amazon, so so that's number one, number two. What I want to mention is that there are sellers who are kind of breaking each of these rules that I have okay, that are generating solid or very, very good monthly revenue in profit. Okay, so maybe things will summer. If there people who are succeeding with this, why would you tell us to recommend recommend staying away? I'll go into more detail about each of these in just a second, but basically the overall premises. If your new cellar and you source products any of the products here on this list, you reduce your chances of success. If you stay away from these products, you increase your chances of success it's really that simple. That's all it is. But again, the decision is all completely up to you. But again, I have avoided and will continue to avoid all of these products there, some that maybe in the future all think about. But if your new seller definitely stay away from, and I'll go ahead and get into details now. So number one anything breakable, So fragile glass ceramic mugs, You know, anything like that, anything that could be potentially a very, very fragile again and stay away from this could also later when you get more experience to be a great opportunity. Because, as you'll see, if you look at any kind of breakable type of product on Amazon, is this something that I've noticed consistently? There are consistently No four star 3.5 star 2.5 star. Even reviews or three star reviews left because the item are arrives broken. Okay, that's what you want. Avoid breakable products. So what happens is, you know when you have more fragile, breakable products, the chances of when you when you source from your suppliers in China, let's just say which which all mine are. If you source a product from China to the U. S and U S Amazon than Amazon goes out to the customer right that whole way, the more breakable are fragile. Your product is, the more likely it's going to break and arrived to the customer in not good conditions. What they're gonna do is write about a review and refund it. So you have to pay. You know, Amazon for the refund, and you have Teoh and you got a negative and potentially negative review, so just kind of basically it's kind of more of a headache. But with that being said, because there's so many sellers that just don't properly package and ship products, you know, fragile products and breakable products correctly, this could be opportunity for you, and I'd recommend maybe we have some more experience. So launch a more fragile product and take a lot of care and attention to the packaging to make sure that when it arrives that it it arrives intact as as expected. Okay, so it could actually be an opportunity, and any of these could actually be an opportunity if you turn around that way. But again, it is your first time. It just more of a headache to deal with them. You need to, and there's there are literally guys and something else. I want a guys and gals ask me Want point out is that there are infinite infinite, not 1000 and a 1,000,000 not trillion. Their infinite products. Okay, that that you can sell and that will generate profit they can generate income for Okay, that that that do not break any of these rules. Okay. Like infinite. There are thousands millions. Okay. And obviously some are better than many are better than others, right? But I just want to keep that in mind too, that, you know, just keep that mind. Okay? Said breakable. Number two Seasonal. Here's what I mean my season. Okay. Two things. Trendy products or products of Onley sell well for a few months out of the year. Okay, When you have more experience, this could be a good opportunity to look into. And there are some Amazon sellers that Onley cell and want to sell seasonal products or training products. For example. This is a common example, but fidget spinners write something that we all know. The dispute is an example of a trending product or trended product is it's over. But it just all of a sudden, like fidget. Spinners went crazy. People are buying them all these different options, and then the demand is went back down. Done. What I like to do when I find products is I like to find a product that's going to sell well all year round for multiple years to come. Good. That's my strategy, and that's what I teach. That's why I recommend for you. Don't you want investing in a product that will generate profit and income for months and months and months and months and years from now, right versus just a few months, even if it's a lot of money in a few months, that's it, and they have to find something else. So it's really up to you. But also with that being said, it's up to you. Um, it's a little bit more in terms of forecasting, because you have to kind of like, you know how much toe order and to reorder things like that. And when a product is very seasonal or trendy, right just goes up and down. It's very hard to forecast demand, and it takes some experience to kind of learn how to do. And it takes time, you know, selling to learn how to do that. So that's why I kind of recommend staying away. Even there's definitely opportunity in seasonal products, absolutely, and want to get more experience. You should definitely recommend looking into it. But there's a product that only sells well. For example, camping gear camping gear only sells well generally during the warmer months during the summer months. Okay, so forecasting for that could be a little bit more difficult for first time seller and then also the same thing with trending products. It would be very difficult to forecast, and then also after the trends over you, get into late and then just lose all your money. So I definitely recommend especially first time staying away from training products BS of the first to next, anything heavy or big. The reason for this is if you first I'm selling. You probably don't want to invest a ton of money in your first product, meaning you tens of thousands of dollars in your first product, I would assume, and that's this little bit of an exaggeration. No one really has to, but the heavier and the bigger so that heavier you know, the weight and the big. How large your product is, the more expensive it is did ship the product potentially to produce the product and then to store the product in Amazon's warehouse. It takes up more space. It's heavier, right? So it's gonna be more The shipping and storage is gonna be more expensive. Okay, so that's that's the only reason if you have more capital to start out with and again, I'm gonna show you break down all of the Amazon, uh, costs in potential product costs in a in my other video. But for for this right now, right in general, recommend staying away from things that are like, you know, several pounds. You know, anything over £2 calculated sound kind of see for yourself. But anything really have you really big. It's just going to be more expensive to ship in store. That's it. Okay, just something to keep in mind. But again, because of that, this is something I'm literally thinking about right now. Is that because of that, so many new sellers will never, ever do those kind of products. And actually a lot of sellers don't because it's so expensive. Toe like Teoh ship in order and to reorder and all that, you have to have a big budget for that, right? A lot of a lot of capital for that or decent amount, and it leaves a lot of opportunity because they're less. It's like above the clouds. It's kind of like this, like this. There's this barrier to entry and then there's this this area above that's just a lot less competitive. Easier to differentiate, right? There's still high demand, right, because there's only a few sellers selling this product, So this could actually this and kind of a seasonal, but especially this. There's actually a lot of really great opportunity. But again, there's a new seller. Stay away. You experienced something kind of consider and think about number four Elektronik. Electronic products are generally even smaller. Tronics do very complex or have a lot of parts and a lot of functioning aspects to them. If one of those parts goes wrong, similar kind with breakable right? If one little thing goes wrong, it was a little bit too humid. The package gets a little bit too hot. It's a are one, you know, thing was missing or, you know, whatever happens, it could result in more refunds in more negative reviews and just more complex of a product that maybe if you have a background and experience in electron ICS, you build your own speakers and computers and stuff. This could be, you know, this could potentially be a good option or idea for you. But if you don't and even if you do like if you're a new seller, just generally stay away. It's very complex there. Certain regulations and rules with certain types of electron ICS. It can just be again more of a headache. And there are plenty of other great great great products out there that are not electronic . So there's no reason to unless you really want to have experience t do that. Okay, Number five. I'm gonna cover these two together. Let's try to speed things up for you. Uh, you know, these together, the consumable on harmful. Okay, so why not? Why not do anything consumable? Two reasons. So one most consumed. And this is changing with whole foods. Since Amazon is purchase, Whole foods, which had been some time now. This is kind of changing. But the supplement, if you're friendlier of stuff, supplements basically pills that help you do whatever help your brain help your immune system, your colon. Whatever, right, there's always supplements. There's not for that. Well, there's a supplement for that, you know, like supplements industry specifically on Amazon. First of all, it's very high demand. There's very high demand and big margins and all that. More importantly, it's extremely competitive. So the consumers, specifically with supplements, the consumables market on Amazon. It's highly ready there as well. There is a lot of regulation that you have to go through in order to be able to sell supplements and things like that and consumable goods. So the regulations. Some of these products actually restricted Amazon products, which we'll talk about later, But it's also super competitive, and there's a lot of supplement sellers, and I know of I don't know them personally. But I know of some sellers that have done some pretty shady things in terms of, you know, unethical review manipulation and some other things, too, that I won't get into too much detail. But it's just it's just a market you wanna stay away from? Especially supplements There. Seven. You sellers like, Oh, I want to sell a supplement. Don't. I would not recommend that selling, especially for Amazon, Um, along with all the other regulations and things like that, just to kind of keep in mind. Okay, so that's for that, Specifically that also, you do not want to get sued. Okay, I'm assuming you not want to get sued by having a product that's consumable, so that means goes into your mouth or into a dog or cat or a pets mouth or when I mean consumable. I also mean topical to So, for example, there is a product I was looking at it. It was a while ago called It was Ah, it was like a silicone is basically a piece of silicone for for your chest to remove. It was like an anti wrinkle chest pad. That's what is called to remove wrinkles from your chest on. And I was reading through these reviews, and there are a lot of people. They're having allergic reactions. That's not good. So you do know your you do not want to make a product to where the person could potentially because you'll do your due diligence and your work to make sure everything's, you know, up to standard and all that. But if something goes wrong and things can go wrong, you don't want to end up like poisoning somebody or hurting somebody. Okay, so that's that's why I recommend, especially for I Definitely. There's no reason there's so many other products. There's no reason like there plenty of other opportunities out there, no reason to source something consumable. They e and even think about things that go on the skin. Just be careful of it. Doesn't mean it touches a human being. Then I can't source it not not that at all. But just be mindful. Be careful. Read through the reviews your product. You do not want to cause poisoning an allergic reaction or, you know, obviously death. Oh, my gosh. Which is not to scare you. And I want to say it likely won't. But just to stay away from consumables, that's it. So there is that and then harmful. Anything sharp, anything, you know, maybe even for, like, little babies or little little kids, right? Just think about like, could your product really end up hurting the end consumer. You know everything about freak accidents like, Oh, my gosh, Could my silicone ring could the kid, like, you know, inhale it and then choke on it, right? But it could be good to think about that, but again, you don't have to go to super extreme examples of, actually, maybe wasn't a super extreme example. But anyway, just something to think about, okay, Could my product really do harm to the end user? Because again, with any practical you want to get, you know, proper protect yourself, right? But this is a way to kind of really protect yourself. And, you know, even if you get insurance for this for certain times of harmful or consumable products, it's gonna be very expensive. And by the way, just a little tip. Baby products are very expensive to ensure because the product, you know, even regardless if it's dangerous or not like like I know sellers who have certain times approx it. I could not see them harming the baby whatsoever unless it's a freak accident. And insurance is still very high for them. So So if you just think, could it harm for a little Children? is it for really may be really, really old people, and, you know, whatever you could, it could likely do harm a sharp, dangerous, flammable, dangerous in some way consider avoiding that kind of type of product. It kind of depends or something to keep in mind. All right, moving along anything under $12 generally want to avoid that. I've been a lot of research into this gone back and forth on launching certain products that were under $12 I never ended up doing that. The reason Because it is very hard to make any money on Amazon with products that are under $12 because there's a certain Amazon FB a fee, that's that's basically 15% of your sale of your sale. Well, actually, sorry. It's 15% your sale price. There's a certain point where it doesn't go any lower. For example, if you charge something for a dollar your Amazon FDA, it fears in 15 tents, it's like a dollar, you know, I'm saying eso So anyway, long story short, and I when I talk about product cost breakdown and Amazon fees and Amazon cost breakdown, this will make more sense. But yeah, generally you can do, you do the research for yourself. You'll find the same thing that I found multiple times over. Products that are under $12 tend to be very hard to generate profit off of. Okay, that's a general rule of thumb. But again, there could be opportunity in here. There could be a good opportunity to generate profit depending on the product. So just general rule of thumb. Do your own research, though, when in this category that there could be other opportunities. Finally, I know long awaited end restricted products. Here's what I mean by restricted products. Okay, anything. So if you have a product that would that is okay, let me describe, Describe, Okay. Anything that's patented anything, its trademark or anything that's on the Amazon restrictive product list you want to avoid. So I'm gonna show you how to avoid this practice. Don't worry. Don't have summer. How do I do that? I'm gonna show you how to do that later. Not in this video, but so obviously there certain utility and design patents. So if someone has a patent and you infringe on the patent, they could sue you so you don't want to get suits you want. Avoid those types of products or, you know, the lowest kind of worst case scenario. They just remove your listing or even your Amazon seller account, get shut down. So you want what anything that's patented infringing on patents. I'll show you how to do that number to anything trademarked. So your brand your product name your company. Name your brand name. You know you want to make sure that you're not infringing on an existing trademark that exists, and that's live and it's registered. Okay, because again, you could get sued or your counter done all that. All that and finally, you know, literally the Amazon restricted product list. So Amazon has a list of products that you cannot sell on the platform. It's you're not allowed. If you try, you'll get shut down. It's it's that simple, and they have an entire list again. I'll share that with you in the video, where I talk about patents and trademarks, all that but every list of products and a little go step by step. You cannot tell this this this, you know they have a list, and I'll make sense. It's a lot of flammable, dangerous. Think maybe certain gambling products. Alcohol, right? A lot of it straight forward. However, there are a good amount of products that you wouldn't intuitively think about. So it's very good to make sure that you go through the Amazon restricted product list and make sure that the product that you're selling is not prohibited or restricted. Now, with that being said, the Amazon in the sense of Amazon restricted products, specifically there's actually opportunity because there are certain products that are restricted and unrestricted. Aurand gated. You need to provide some sort. You need to get some certifications, go through certain processes, etcetera. So there's certain products that you can there certain products that you can sell. But there's a process you to go through first, and that could actually be an opportunity, even as the first I'm selling. It could be a good opportunity, but make sure that it's not prohibited. Okay, if the product is prohibited on Amazon, it doesn't matter who you are, what you do, you can't sell that its patented. You can sell that, but you get sued. What you could do is actually approach the company, work out a licensing deal where you can actually sell their product and their or use their patent. In some ways, you can work out of negotiation with them. But if your first time selling, there's no reason to do that. Unless you really want to Our fuel there's a need to You can definitely do that on the trade market. Don't want French. Any trademarks? Really straightforward. You don't want to get sued. You don't want You want it Basically, you want to make money safely, right? That's what you want to dio. Then follow the these criteria and, um and yet it will really, you know, reduce your chances of harm and increase your likelihood of success. Um and yeah, If you have any questions, let me know. Let's go ahead and get into the next video. 5. Selling Products That Get You Excited!: Now we're finally going to get into the nitty-gritty of the actual product research and product development process. And how most people approach, in my opinion, is totally wrong. What most people do is when they're researching a potential product to sell on Amazon, all they care about his Hey Sumner, I just want to find a ridiculously profitable product to sell that just makes it a lot of money every month. And that's it. That's great and I understand that. But why not also find a product that is extremely profitable that you're also passionate about. And just as importantly, that you have insider knowledge in that will give you a competitive advantage and help you find products that nobody else is looking at. The rowdy is you can do both. You can have a highly profitable product that you're also passionate about and that you have insider knowledge into. That's why we're covering this step. It's really fun step, but it's also really important. It's, You'll see why each of these steps intertwines directly into the next. It's all built and it's an exact system. The first step of this system is to create either a Google Sheet or an Excel file. You could also write this on a piece of paper. I just prefer to use Google Sheets. So that's why you see me using it for a lot of examples. And here in Google Sheets, what you'll want to do is in each column, simply write in all caps different interests, passions and unique identifiers that describe you. And to give you some examples, by the way, this is gonna be completely different for everybody. And I recommend that you come up with five to ten. What you're gonna do. Or here's an example of what I did. Just brainstorming, thinking of, hey, what are some things that I like to do, like Hobbes, where some maybe causes are things that I'm passionate about. What are some ways that other people would describe me. Maybe I'm a male, maybe I'm Christian or whatever it might be. We have paintball Christian digital nomad traveled. We'd love to travel. Wife and I are currently traveling. That's why you see a different backgrounds and every video. Nintendo Switch we like to play Mario Kart, entrepreneurship, Brazil. Half my family, all my wife's family is from Brazil. Homework out t loved drinking tea, urban gardening, running strategy games, board games, etc. I can keep going on the list, but this is just an example of some different ideas of what to write for yourself. And I'd encourage you to stretch yourself. You may think, Oh, I'm not really that interesting. There's not a lot that I'm interested in. Now. There of course there is, there always is for everyone. So kind of stretch yourself a little bit, come up with five to ten and all it is really simple. Just put those five to ten or more of different kind of identifier's passions, interests, each in their own column. And the next video I'm gonna show you then what to do in each of those columns. And like I said, is going to ultimately help you find products that you're passionate about. That you're able to find that nobody else, including myself, whatever, be able to find and give you a unique advantage in the marketplace. So go ahead, do that right now if you haven't already, before we get to the next video and then I'll show you what to do with this list. 6. Finding Product Opportunities You Love (Pt: By this point, you now have a place where you have written down your top interests, passions in different topics that describe you. The next step of this is still very, very simple. And the key here is to brainstorm and don't hold anything back. And what we're going to do is fill this sheet or each of these topics with product ideas and I'll show you how that plays into the next part of the strategy. In each column. Basically you're just gonna write in each cell or just below it in the list. All of the different product ideas that you can think of that you either currently using, that you wish you could use. Maybe the other people are using whatever with this specific topic. So I'll go through and just name a few. But obviously this list can go on and on and on for literally hundreds of rows, but he keeps it simple. Your case, you don't have to do that either. Just brainstorm all the top until they can't brainstorm one topic enough, then move on to the next brainstorm as much and so on. And the key is volume. You want to get a lot of product ideas down. And then pick which product ideas are potentially better than others and pull those out. And then we're going to vet those in the next step. I'll show you how that works. But right now, just brainstorming. First, we have paintball. In this case, playing paintball. It's basically a game where, for lack of a better word, you shoot other people with paint. And if someone gets hit with the paint, then it shows and then they're out and whoever can stay in the longest winds, basically. So there's different aspects to paint ball. There's the marker, not the gun, but the marker that you actually used to shoot the hopper that contains all of the paint balls, barrel plug plugged to make sure that you don't shoot anybody when you don't want to. Paint ball holders or carriers. Camo, just general like camouflage. It could be clothing items, chest protector, neck protectors, you don't get hit in the neck and so on. And a lot of these, when I describe them to you, they make sense. But if you've never played paintball and that's why maybe this is an example. You would never know this on your own. How could you or would take a lot more research and it still won't make a lot of sense. Felt the list go into some others. We have Christian, so maybe Christian wall art, whether it's Moses parting the Red Seas or Adam and Eve, like their mind getting blown with the knowledge of good and evil or whatever it might be. Your Bible verses, bookmarks, t-shirts, of course, Apps. Again, brainstorm. This isn't just, hey, what products would tell while an Amazon just brainstorm right now. Maps, maps of where famous historical figures went and what they did, journals and planners, cards for specific events. You can start writing down different baptism events or whatever it might be. Digital nomad, we have laptop stand, we have water bottle, portable safe or something that where it's safe and secure, that's not super heavy where I can keep my valuables. Seat cushions, write portable seat cushion because right now I'm super uncomfortable. Unfortunately, I'm sitting right now. And that would be really helpful. So again, products that already exist that you're already using or just product ideas that you have. You're like, Oh yeah, like for this category, this sounds good. Cool idea. I don't know if it exists or not, but this would be a really cool idea and write that down. And we can go through, and I'll show a couple of other examples and you can feel free to pause and look through his whole scroll over here and the section that I haven't looked at, urban gardening, plant shelves, bio-degradable seed pods. So basically plant your seed in there and then plant, and then that seed starts to grow in the roots, start getting bigger. And you can put that same pot into a bigger pot and automatically buyer degrades into that bigger pot so you don't have to risk all the transportation. He's put it into one pot and once the roots get really big, then you just put it in another one instead of having to transfer two separate pots and waste the time. And in potentially money there T we have T in fuser reusable teabags, cold brew tea. For Brazil, we have hammocks. Another one here is cities. I kinda went a step further and in my brainstorming, I just thought in my head, okay, so if I'm, let's say I'm gonna sell a product in the United States. Alright, so if I'm gonna sell maybe to Brazilians, just hypothetically in my head right now, there's a lot of Brazilians. Where are the most Brazilians from? And I googled top presenting cities, which I know some follow cell. But though Rio de Janeiro, they're living in United States. What kind of products, what they want, what products do a lot of Brazilians use? Coffee is a very big part of their culture. It's very different from American coffee. So maybe coffee filters or coffee cups, right? If I know that a lot of people from some Paulo are actually living the United States. And maybe the United States is the number one country that immigrants, Brazilian immigrants actually live. Then I might put, make a wall art of the city of San Paulo. That's just an idea. Just brainstorming is writing down, holding nothing back, the Brazil flag and then this even goes to Brazil flag. I can put that on so many different things. So what you'll do first is, like I said, in each column, brainstorm all of the different product ideas. So the key here is just general like somewhat related to a product or product itself. It does have to be super refined. And then next what you can do once you go through each column is I like to just, with my mind still open in the same mindset, I start crossing columns for different ideas. For example, I'm selling products, I say for Brazilians who were living in the United States are people who just are big fans of Brazil, loved Brazil. Okay? So we have Brazil flag. I can tell just the actual flag like little flags on Amazon potentially. But what I could do is put that flag on two different products. Maybe I go and I see, Let's say over here and running I had running stickers, like a sticker or whatever, or a lapel, something like that. Brazilian flag stickers. So maybe then under Brazil's will put flags stickers, just brainstorming here, or mouse pads for entrepreneurship. I use mouse pads to work online all the time. What if I had a Brazil, So like brazil flag or just a Brazil mousepad. You fill each column and then start crossing. And now it's gonna be really interesting is you're gonna have this huge list of products that relate to your interests and that you have insider knowledge in. And then out of this list we're going to start picking potential good product opportunities and then we're going to vet those opportunities. Meaning we're gonna see, okay, these are just ideas, but is there any demand for this? Is there a low competition? And it's not as clean, clear your step one, step two, and then it's always done. Sometimes in the third step, you get back to the first step to kind of get some ideas. It's a little bit of back-and-forth, but this helps keep things as sort of step-by-step as possible. And go ahead and fill out this sheet that you have if you haven't already. And once you do that, then I'll show you what to do with this in the next video. 7. THE MOST Profitable Product Types: You now have a list of seemingly random product ideas that you have just generated and wrote down based on your interests. Now, how do we know if any of those product ideas that we just came up with are worth pursuing are gonna be high demand, low competition, and most importantly, highly profitable month-to-month. What you're gonna do is basically go back to your Google Sheet and you are going to highlight specific types of products which I'm gonna share with you in order to do that first, you don't have to go through this step of the process. But if you do just want to share, be sure to download the free healing ten Chrome extension of a link in the resources section of this video where you can download the 100% freewheeling ten Chrome extension. Basically, you click on the link, you'll get to something that looks like this. Make sure you're using Google Chrome with whatever your laptop, your desktop is. If you don't have Google Chrome, just go type in Google Chrome download. It's a free download, Chrome and you have it. Then once you have Chrome, then download the helium ten extension. And then you'll create a free account. And once you create your free account, it'll all sync up. And then you'll be able to see the data that I'm able to see here. You don't have to go through this right now in case you want to follow along and do these exact steps, you can do this but you don't have to. It's the humans and Chrome extension. With that, we've already discussed how we want to identify high-demand, low competition product opportunities. But what we specifically want are these type of product opportunities that are also high profit margin, meaning you can sell for a higher price point and make a lot of that money back instead of the majority going to other fees and only keeping a little bit. So you want to keep a lot of your money of the price point that you Sal instead of a little bit, right? So pretty straightforward. Well, what does that look like? Okay, here's the thing. With physical products. In general, products that are large and, or heavy tend to be more expensive to produce and ship. So again, large and, or heavy products tend to be expensive, tend to be lower profit margin, not always, but just in general. On the opposite side of that, products that are smaller and lightweight tend to be cheaper to produce. And in certain cases can actually have really high profit margins am gonna share with you some examples. So basically, to summarize, you want to look on your product idea list for product opportunities that you've written down that are fairly small and lightweight. That's what we're gonna do and I'm gonna show you how to do that in just a second. But what does that really look like? Or what do you mean? Isn't that really vague and broad definition? It is a little bit broad of a definition because it is subjective. It is dependent on the product itself and categories. But I'm gonna give you four examples of very small, lightweight products that charge very high price point. And these are super, super profitable products. These are the types of products that you want to sell on Amazon. And nobody talks about this. And it's so important because cash-flow and profit are way more important than just revenue, it's better to make $2 thousand a month in profit that you make $0 per month in profit even if you're selling a million dollars in revenue. Example number one, we are here on this long distant bracelet. Really cool idea. And you see it's kind of like maybe even these glass beads or even plastic beads. Really quite a simple design, really pretty and really not that hard to create. If I want to create this on my own, they're charging almost $30, about 29 US dollars for this product. And if we scroll down with the healing Chrome extension installed, once you install Chrome extension, hit refresh in case you don't see it right away. We notice that the package weight, the total weight for this product is £0.070, £0.07. So think about anything that's less than £0.5. It's fairly lightweight. You can kind of pick it up. It's fairly light. This is £0.07, very, very light. And they're selling it for $29. But what does that mean? That means there's a very good chance that this product is making a lot of profit margin. So a lot of that $30, a big chunk of that is going back to the seller instead of going to other fees. And this is the type of product there'll be less expensive to usually again, it definitely depends, but in general, less expensive to produce and ship because the heavier something is the more expensive as the ship. And usually it's more difficult to manufacture this smaller and everything. It's usually easier, faster lead times. Did you just better physical products to sell? Like it's gonna save you so much headache. And it can make you a lot more money. A small lightweight with a high price point. That's one example. Is there anything else? Yes, here's a, here's a couple of others. Here we go. We have a silicone ring. This is one ring. They're selling it for $30. If we scroll down, we see the weight is 0.04.04 pounds. They're selling this for $30, even lighter weight than this product over here. Similar price point, actually slightly higher price point. So again, another highly profitable product opportunity, small, lightweight with the high price point. Moving through the other two a little bit faster. We have men's tactical wallet. It's just a specific type of wallet. It's a thin. You know, wallet that is just more compact is a little bit easier to get things in and out of. It was just a creative design. You'd be surprised by how easy this type of product is to produce, even if you're a total beginner, really, especially if you already have knowledge, if you're a while enthusiasts, if you've used a lot of different wallets in your past, that already gives you a ton of perspective and you'd be shocked by how easy it is to create this. How easy it is to get beautiful images like this, which overall, they do a pretty good job with images. These are pretty solid images overall, which we cover in another section. So they're selling this for about $39 and we scroll down again, £0.31. So a little bit heavier than the other products, but still very lightweight. Less than 0.45 price point. Amazing When we wanted the last example because I don't want to bore you, we have maybe the best example that I could just find randomly to be five minutes to find this. But we have a specific type of pen. This isn't just a pen that you're selling. It's very specific type. So if you're big into calligraphy, into writing again, that's another one of your interests that you could have. I'm not as much, but I know that this is a pen for very specific audience. And maybe there's a decent community of calligraphers are people who really loved writing. Different writers are people who journal and they want a special pen. They don't want to always eat garbage, plastic, cheap run-of-the-mill pens. They want something special and important, maybe to give as a gift, maybe to use for themselves. It makes him, it feel special, it makes them feel important. Some seller came up with the idea, I'm gonna sell this beautiful specific type of pen. You know what they did? So they created beautiful pen. Images are okay. They're good, they're good, they're not terrible, but I will share some hacks later on. I can share hexa can actually improve this. But if we scroll down from this pen, they're selling for $57. The weight of this pen is 0.3.3 pounds and they're selling it for $58. These are types of products that you want to sell. I hope that, that really makes sense. We're gonna talk more about profitability later in knowing like, okay, So I get in general, lighter, smaller products with high price points are more profitable. But can I know for sure that mine is gonna be profitable? Absolutely. You are only going to know for a 100% certain if your product is profitable before moving forward, a lot of people don't teach that. I'm gonna show you exactly how to calculate that because that's like it's extra might be the most important thing. It's extremely important to do all this effort to make sure that you're going to make a good amount of money from this. Now, what do we do with this information and what is the action item? What you'll do is go back to your identity and passions Google Sheet, or where we have this written down. And once you're there, you're going to go through each column and you're gonna highlight in bold any product ideas that are fairly small and lightweight. So if you already get the idea, I can go ahead and move to the next video. But for those of you who want some examples, I'm gonna be moving through each column here just to give you a really clear understanding of what to do and how this works in my mindset with this. First we start here in the paintball column. I go through, we have painful hopper, little bit bigger, maybe a little bit heavy. So no. Next we have barrel plug, bear plugs. Interesting, I'm going to go ahead and bold that because that's fairly small and lightweight. Now for those of you who don't know what I'm talking about, a barrel plug is basically this plug that you put it at the end of the barrel. So if you accidentally fire a paintball, the paint ball will bust inside of the barrel and it won't hurt anybody. So it's a safety thing. Most of these are, if you can type in the Amazon, are less than $20, actually there are less than $15, so fairly cheap even though they're small and lightweight. So you might think, and I'm doing this as an example that, okay, so I'm gonna, yeah, I know that this bear plug idea is small and lightweight, but like, can I really make money with this? Because there are only charging $15 and maybe I want to charge 2530, $40 for my product to really make good margin. Should I bold this? Yes, anything that's small and lightweight, go ahead and bold. And just a quick example, which I'm really excited to share in later videos on differentiation and product development is. So out of these people barrels, they can buy our orange, yellow, red, very, very basic, especially those type and there's nothing that many options. But he mostly looked like this. Which you could do is think, okay, I've discovered this when I was in tequila Mexico, where it actually tequila comes from is there's this certain type of brand that had this really cool top. And you can kind of see, it's actually a blue agave plant that is sorted this cork that goes on top and it's a tequila bottle stopper. So I've just created idea. Let's just say that I know that there's relatively high demand, low competition for barrel plugs, for paint ball. And they're all the same generic basic rubber and they all look the same. And because of that, they're all pretty much the same. They can't really charge that hybrid price point. But what if I reach out to my supplier and I said, Hey, I want this type right here. I literally send him a photo. I want this type of just made of rubber, but like this green and white kind of like blue a Gabi looking plant. I want that to go as this barrel stopper so people can take it and literally put it in. And it's this cool like ornamental and creative piece. Another idea could be like a skull. I don't know for paint ball, whatever. If you take a rubber skull, super easy to produce, maybe not even that much more expensive than the other products. But because it's creative, because it's different if I'm a paintball or I'm choosing different paintball gear, there's a huge percentage of people are gonna go on to Amazon. See my design might tequila design, my skull designer, whatever it is. And a percentage of them are gonna be like, oh my gosh, this is so cool. And even though it's tripled the price, maybe I charge, you know, 25 bucks where everyone else's charging $15. I can still not only get a decent amount of sales, I didn't be the number one seller at a higher price point without really increasing my product costs. If that makes sense, the key here is creativity. So I'm saying all this and again, we're gonna get into more detail about product development differentiation and some more creative examples that I'm super excited about this stuff that nobody talks about, everyone else who talks about just selling the same product as everybody else. Absolutely not. You're gonna sell a better product, more creative and fun, and ultimately profit from it more than anybody else. You're going to run circles around every other seller. It's really, really cool. So anyway, just a random idea to demonstrate that right now you're looking for small and lightweight product ideas just in general, you don't have to do a bunch of research. It just at first glance like okay. Barrel plug. Yeah. Those are small and lightweight. Popper, no chest protector, not really. Neck protector, yes, those are those are go through a helmet accessories that can be really neat. So your paint ball helmet, some different cool things you could add on to your helmet to make you look like a character or make you feel cool or whatever. I know sounds kind of silly. That's just what you're doing because later we can find creative ways to take these seemingly generic types of products or boring, make them really exciting, make them beautiful, unique, interesting, so cool, and be the only option of this type on Amazon. And ultimately we're gonna see and be like, Oh my gosh, This is awesome and a huge percentage of people are gonna click and ultimately by yours at a higher price point than everybody else's. So that's later down the road, we're going to apply creativity. But right now, just profitability, small and lightweight. I'll quickly go through the rest. Christian wall art. It could be if it's small, smaller wall art. So I'll go ahead and do that. Bold app doesn't really reply, just brainstorming here. So that's not even a physical product. Maps, those are made of papers, so that could be lightweight cards. Same idea here. Like a baby baptism. That could be like something relating to a baby baptism. More for, I think the Catholic Church then we'll do that for digital nomad. A portable safe that could be interesting, like a portable somebody to kind of keep things secure that attaches to your to your to your arm or your luggage or something. I didn't even know what that would look like, but some kind of small lightweight nylon like portable safe water bottle. Now that's a bit heavier. Laptop accessories could be because we don't really know what that is. So let's bold that stickers. Yeah, definitely stickers for your laptop. So if I'm a digital nomad, like different things like travel discover, stickers have like a beach or beautiful mountains that I want to put on my laptop when I'm working, let everybody know, hey, I'm part of the digital nomad tribe. Stickers in general can be very good product ideas for specific niches. Not all the time, but I've seen a lot of sticker products that actually do fairly well. Next, for travel, travel planner and travel journals, if they're very small, small, thin planner journal that can be a little bit heavier than the products that we talked about. We could potentially still charge a fairly high price point. Luggage tags, small, lightweight stickers in different countries. It's something actually I want really badly. I want Turkey, Brazil, I want some different stickers from other countries. So that could be bandana has, those are very lightweight. Just head bandana is like a small Saturday, even just one very, very lightweight. I'll skip Nintendo Switches a little bit weird. It just something I like and I was just brainstorming, but we'll move on to a few more just to show you mouse pads, those are small and lightweight. Move over here. Coffee filter could be small and lightweight. Wall art that can also be if it's again smaller and thinner. Flags stickers, again, a mouse pad. So Brazilian mask, best what I'm going to bold that already do this, but yeah, head bands, workout gear could be that just because it could be potential T and fuser absolutely. Teenagers tend to be, can be very, very small and lightweight. So I've definitely going to include that. Maybe for teapot, usually you would think I'll give a teapot, ceramic, even cast iron in some cases that are beautiful from Japan or China. In this example, I'm a digital nomad. I travel a lot then maybe for teapot, I'm thinking of a silicone teapot. I can be creative, collapsible teapot. Then it becomes super lightweight, tiny little teapot that's collapsible and I can travel with. That could be a good idea. Again, yours bolding, what could be small and lightweight, That's all you're doing. And there's just a few more that will run through. And actually one specific example I'm excited to share with you. See pauses could be depending on the quantity. Cool, small bases like I might even change it to cool basis. I might do like cool small bases and buy cool. I mean like design, not boring and generic, but really interesting and cool and neat. What's really, you'll learn later is that you can take a generic kind of product that everyone cells at the same price point and the same way and they're all competing around $15.10 dollars, twenty dollars. And you can make it better design beautiful version that's backed by data. Not just you guessing that it's a better design, but people actually telling you statistically significant that this is a better design. Come and produce that product and sell it, and then be the number one seller with the highest profit margin. So anyway, cool, small basis. The design element. I'm running through here, running stickers. As always, stickers could be interesting, I didn't look at. And lastly, strategy games. Really cool when it werewolf, I'm going to bold this and then I'm going to bold card games. Really cool product idea. It's actually a product idea that I have a client doing. And Allie and I are actually considering selling this type of product, maybe in the future. We love board games, card games, strategy games, super, super fun to play with friends. And what's really neat about card games. Especially something like one night Werewolf, which I'll just Google for you. It is a very small game. This is the total game here, very, very tiny. These are really tiny cards, everything small box, not a ton of pieces. And they're able to charge a fairly high price point given the size, because people aren't really bought, you're not buying the paper. If I sold like labels or I saw just like blank cards, I could charge like ten bucks, 12 bucks. We're here. I could charge 40 bucks, 50 bucks. Even though it's the same materials just with some painting on it. Basically, the key is the creativity that the experience that you gain from this, I can't charge a lot of money for just blank cards because what's the benefit? But here, not only do you have the cards, it's the, it's the people are buying it for the game, the strategy, the excitement that you get, you can't get that from blank cards, but from these blank cards that are then painted in a very specific way with very specific rules. It turns, if you can think about it, you're basically taking paint and cards, putting them together with your creativity and creating something brand new and creating something valuable without increasing the weight much at all of the product. If that makes sense, it'll make more sense in the future when we talked about product development, but just want to share that with you Of you're really into card game strategy games. There's so many different ways as you go for husband and wife, for couples, for friend group, for trivia, geography, I mean travel and I'm a digital nomad. So maybe make a world geography card game that doesn't exist yet. I'll make a different way or more fun wherever. So a lot of ways that, that could go as well. But again, small and lightweight than absolutely. I'm gonna make sure that I have both of those highlighted on my I actually do like a travel card game. As you're going through. Like I said, what I meant before when I said it's not the cleanest process is this is a very organic process. I'm doing everything step-by-step, but there's a lot of times where you go to sleep and you'll wake up and then you'll have more product ideas and you'll write this down here, which means then you have to move on to step 45 and so on. It's okay to kind of go back and forth. That's just how it's naturally going to be. But in general, you want to kind of move through in these steps. Now at this point you have all your interests and unique identifier is up here. You can add more if you want. At this point, you can add more product ideas. At any point it doesn't matter, There's no rules. It's all up to you. Within each, you have lists of products and then in bold or we could highlight them in green or whatever you have. What could be small and lightweight products that relate to those interests. And look at all these bolded product ideas. These are all potential product ideas that I now have. The next step with these product ideas is okay, great. These are just ideas I randomly came up with their high demand or are people actually searching for these types of products can actually make a lot of money with this. Is there a lot of competitors already, or am I one of the first products of this type, like can I compete? And then number three is ultimately be really profitable with this and generate both a high profit percentage and profit dollar amount per month with these products. So we're going to now vet these products in the next coming videos. And ultimately, you'll quickly see and identify the best product or products to move forward with super excited for you, Let's go ahead and get to the next video. 8. Student Exclusive Custom Product Research Template: All right, so I've created a custom Amazon product research spreadsheet for you to access which will be a part of the Amazon student exclusive seller vault of a link in the resources section for this and just like all the other tools, what you'll do is go up to file, click on and make a copy. And it'll make your own copy. And yes, this is free, it's included with the course. It's really, really powerful. So at first, this looks a little bit complicated, a little bit scary, a lot of numbers, but it's a really powerful way to organize all of your data into one place. And I'll show you how to interpret it later. But I just want to kind of show you overall how this works and how you'll be filling this out through the product research process. And what I've done is I've gone ahead and included some examples here, just to show you some real sample data versus, you know, just kind of talking out of my mouth. So first we have two sections here. Okay, so you can see in red our specific product or a niche product. And then we have our product type or product category. Okay, So it's like the overall product and the very specific product, what does that mean? Okay, so first what we're going to follow is the product type over here, which is it's important but not as important. And I'll explain why we have these two sections and why we don't just fill out one. Okay, so first our short tail keyword. This is like our overall product that we're selling. Okay, so in this example I'm going to use a milestone blanket. This is basically a blanket that people buy to where you put your kid on it and you can kind of track the different milestones. It's basically like a blanket, you take photos and it's really aesthetic. Okay, so milestone blanket, right? So we have our keyword here. We enter that in here. So milestone blanket. That's the overall keyword. Short tail keyword means short keyword, Long tail keyword means longer. Usually a short tail keyword will be two keywords long. A long tail keyword over here will be three or four, okay? Usually around three or four main words long. And this one's going to be like too long. Okay, Just for reference. So we put it in our short tail keyword here and then we look at the Amazon keyword volume for that keyword. Okay, so we use helium ten. How much search volume does this have? We go ahead and Internet. We estimate about 3,600 monthly searches on Amazon. We use key search to find Google keyword volume, So milestone blanket is searched 5,400 times per month. On average, we use helium ten x ray to look at the average top five Amazon sellers and their revenue. So let's say seller number one does 19,000 number 219, so on and so on. So the average would come in 19,000 right? Or let's say one does 23,000 Number two, seller does 20. Number three, does you know, was it like 19 and then 17, 16, whatever it might be. But it averages out to 19,000 We're going to look at the average revenue of the top five sellers. Why? Because this kind of gives us an estimate of where we can ultimately launch with our product. So if we sell a milestone blanket, we can realistically expect, if we're one of the top sellers, to generate $19,000 a month. And we also look at Ets because we want to see, you know, that there's demand on multiple platforms. Basically, you know, we're looking at Et data, Amazon review data, Google keyward data, Amazon keyword data, multiple. These four important data points to help us really see, does this product actually have demand or not? Or is it because if we just relied on Amazon keyword volume or only looked at Amazon revenue, what if you keyword volume is low? Amazon volume is low, Es revenue is low. But our average top five seems to be high. Well, maybe that's not exactly correct, right? That's why I want to look at multiple data points. It's like multiple legs of a table. So if all the data is telling us there's high demand, great. If there's only one that's telling us it's high demand, it's like, then maybe it's not as accurate. Okay. Because we're relying on estimates. So yeah, Es data here, which I'll show you how to do using x ray will show you how to do that here and everything else. Right, I'm showing you kind of where things go and how to use the tool. So we're thinking we might sell a milestone blanket. It's one of the options here on our product research. Here's our estimated monthly Amazon keyboard volume, estimated monthly Google search volume, average revenue of the top five sellers per month. And top revenue can be total C revenue here. Okay, so that's the overall product type. Now what we've done once we go through, is we look at specific opportunities within milestone blanket. What are some specific opportunities? We have twin milestone blanket, milestone blanket for baby boy, milestone blanket for baby girl milestone blanket, woodland and butterfly milestone blanket. Okay, so we have these different options here. And what I've gone ahead and done is again, Amazon keyboard volume, Google keyword volume, top number one seller, monthly revenue, and then Ts revenue. Okay. And basically what this is going to do, especially with the revenues here, this is one point I'd like to focus on is like for example, Milestone blanket for baby girl. Top revenue is 24,000 so we can do somewhere $19-24 thousand for this product if we were to sell and be successful selling it. Okay, Assuming we can be successful, that's the big key here. Same thing here, Milestone Blanket for Baby Boy. We can estimate around 17,000 and $19,000 Why? Because if we can beat the top seller for Milestone Blanket Baby Boy. And they're making $17,000 Guess where that $17,000 go. It can go to us, right, essentially. So if we can beat the top seller, which should always be your objective. Your objective on Amazon should not be to be the number five seller, right? Or the number ten seller like, oh, I can get a piece of the market. Your goal and with everything that we're going to cover, you can absolutely be the number one selling product in your specific category in Amazon. So again, if we want to be the number one selling Milestone Blanket for Baby Boy, there's a good chance that we'll make $17,000 a month. And even up to $19,000 a month if we got into the top five sellers of Milestone Blanket. Okay, so just to kind of demonstrate, right, our goal is we want to be the top seller for this specific type of product. Like for example, this specific type of product here, Twin Milestone Blanket. Then by being the top seller in Twin Milestone Blanket, that could actually propel us to become the top five seller in Milestone blankets overall. Does that make sense? It's like finding that whole starting niche dominating. And that could actually propel us, depending on the product category, into being one of the top sellers in the whole category. And it really depends, There's no way to know until you launch the product, but sometimes you're able to be the top seller here and then automatically, basically become one of the top sellers in the overall category. Especially with some time once you get reviews and sales and all of that. Other times you'll launch, for example, you'll launch let's say, Twin milestone blanket. Okay, which is basically a milestone blanket for twins. Not just a boy or a girl, but for both, for two kids. For twins, you launch, you become the top seller. You make, let's say, $13,000 a month. That's great, and that's a really good kind of starting revenue, but you never become one of the top five sellers. Just for whatever reason, maybe people searching for milestone blankets, there's very few that are having twins, right? More having a boy or a girl. So that's kind of what they want. So just kind of keep that in mind if that makes sense. That's why we have these, this is sort of like our goal. This is what we're targeting. This is where our focus is and this is the potential right product type. That's the potential. This is where we could potentially go if we really do well within our specific products. Does that make sense? Okay. If you have questions, let me know. It's probably one of the hardest parts to kind of describe. That's what we're doing. Starting small and then growing out from there, maybe we'll never be able to grow. So that's why it's really important to make sure that even in our small niche, there's good revenue. So anyway, yeah, we have Amazon Keyward volume, Google keyboard volume, Top Amazon Monthly revenue, Etsy revenue. And then we have Amazon Page One products. This is a feature that I added that's really insightful. So what we're going to do with each of these different products that we find is for twin milestone blanket, I'm going to go on Amazon. I'm going to type in twin milestone blanket on Amazon. And then I'm going to search through and literally count like on a piece of paper or wherever. I'm going to count the number of twin milestone blankets on page one. So in this case, on page one of Amazon, there were only 16 twin milestone blankets. Okay. When I type in twin milestone bankets, there's only 610 options. Okay. Bear with me when I type Milestone blanket for a baby boy on Amazon, there were 48 options. There's only about 48 options on page one of Amazon. So that means every option was a blanket for a baby boy. When I type in milestone blanket for a baby girl, same thing I type in into Amazon. Guess how many milestone blankets for baby girls there are on page 148? Right. So that's why it's automatically highlighted red. So for example. Right. It's automatically color coded to kind of help you there. But basically, yeah, so green we can do like this. Dark green is the best. And then green and yellow, orange and red, that's really not an area. It kind of depends. It's not generally an area you want to be in. But if you can find an opportunity to differentiate, you can be successful. But usually red means it's really competitive, like there's just a ton of products. So maybe you want to stay away from that Milestone blanket, Woodland 33 options. Butterfly Milestone blanket, right? 23. Okay, so basically as we're going through, okay, so we're like, okay, milestone blanket, that's a product idea that we have. Boom, it's all over here, it's done, it's all the same data, right, Doesn't change. But then over here, right, here's the overall category. Here's the product within the category Milestone blankets, the overall category, baby boy is the niche Milestone blankets, the overall baby girl is the niche, Milestone blanket is the overall category, woodland blanket is the niche. Okay, so it's kind of like going back and forth and then what's really neat is kind of looking at this data. So I want to show you twin milestone blanket versus butterfly milestone blanket. And I just want to ask you this, okay? Based on the data that you see here on the spreadsheet, if you had to pick one, okay? And this is just a few options and by the way, this is real data. I didn't make up this data, this is real. The last time that I updated the sheet, which of course can change with time. But this is real data. Would you rather sell a butterfly milestone blanket? Or a twin milestone blanket? Which one is more likely to be successful and ultimately make more profit for you? Okay, you can pause, think about it, and then come back because I'm about to answer. The correct answer is twin milestone blanket. Why? Let's look data by data, column B, Amazon Keyward, volume 485 monthly searches on Amazon for twin. 106 for butterfly. So where's there more demand for butterfly or Twin? Twin. All right. What about Google Keyward, volume 390, monthly searches for Twin? On Google, 70 on Google for Butterfly. Which one has more demand Milestone. Okay. Revenue on Amazon. $13,000 a month for the top selling twin milestone blanket on Amazon. Okay. $7,000 for butterfly. Which one has more revenue? So Amazon keyword volume, Google keyword volume, Amazon revenue. Same thing. Revenue. Same thing. 400 versus 300. Not a big difference, but still more. And then look. So what do we know so far? What do human beings who want to buy a milestone blanket, what are they more interested in? Do more people want a twin milestone blanket or a butterfly milestone blanket? What's the correct answer? Twin milestone blanket. How do we know? We just went through the data, the data showing us this, right? We have hard data. It's like, yes, people want this over this. Got it. So that's demand. What about competition? How many specifically? Just twin miles. Someone blankets. That's a milestone blanket for twins. How many of these options are on Amazon? 16. Okay. How many butterfly miles? One blankets are on Amazon? 23. There's 23 milestone blankets on Amazon that have a butterfly in the design. So which one has more competition? Butterfly milesone blanket has more competition and it makes less money. Okay. Twin miles, someone blanket has less competition and is making more money. So it's an obvious win. Okay, And that's kind of how you're going to analyze this spreadsheet, is you're really looking here at the specific product section. This is really where you want to be more focused. This product type is still important because this is your potential and it's good to have really high potential. But you want to make sure that this monthly revenue here is around $10,000 at minimum is a good general starting point. You could go as low as six or 7,000 if you have a lower budget to start with. But ten is a really great starting number or above. It's a really, really great number to start with to get some good revenue in. And yeah, and you're basically the more you fill this out, and I'd recommend filling this out all the way to 100. Which yes, that will take some time for sure, but at least 50 to 100 products. So we have 12345, right? Let's do another all the way up to 50. Why do I say that? It's going to take some work, but you can move through this pretty quickly and the more products that you have to analyze, that's more opportunities. Then you might see one op like, oh my gosh, boom. Like this is like super high revenue, very low competition. This is great to start off with. Okay, so again, this is a good guide. This doesn't tell you exactly what product to sell necessarily. It kind of helps guide you because again, remember what I said is use this with a grain of salt like in general. Like if there's, let's say three competitors. Like that means if I go on Amazon and I sell I don't know what it is like whatever product this is like product. Right. So I sell product X on Amazon and I only have three competitors. How hard is that? That's not that difficult to compete with three other people. But what if I'm dealing with 48 other sellers? That's over ten times more difficult, right? Ten times, three is 30. So that's over ten times. Four times more difficult to, sorry, four times whatever. Over ten times more difficult to sell. So just kind of keep that in mind, right? Because more competitors, that's more people that are advertising, that's options that are available. So that's more options for people to choose from. So it's a good general rule, but just if you're like summer, I've been doing all of this research, I have 100 different ideas, but none of them are dark green or green. You know, like for example, dark green here or like green. You know, I don't have any options that are that. What should I do? Should I still move forward? The answer is maybe because you'll need to drill a little bit deeper. Then I would look at all the yellows and I and then move into step two, which we'll talk about later, which is analyzing reviews. Okay? Because what if there's 16 competitors or even 33 competitors, but they're all terrible. Like they have terrible products with bad reviews. What does that mean then? It doesn't really matter that there's 33 because you can create the best product. It just, in general, it's nicer to have less competitors than more competitors. And by the way, if you follow the whole process and you have 50 products or 100 products on this list, there's a very good chance you're going to find several products that are either green or dark green. In terms of competition, in terms of this column right here and assuming everything else checks out, there's relatively high Amazon Keyward volume, you know, hundreds to even thousands of monthly searches. Same thing with Google. Hundreds of thousands of searches on Google, at least $10,000 or more on Amazon. Doesn't matter as much. It's just kind of cool to see maybe it sells really well on C. But there's 00 revenue on Amazon. That could mean hey, there's just zero options on Amazon. That's why there's no revenue. But I could capture all of that revenue if that makes sense. Okay. Again, it's a guide. It doesn't mean. Okay, because it's this, then this. It's just helping to consolidate all the data together and Yeah. But basically, if you have very low competition on Amazon, very high in most of these categories here, that can be a really great opportunity Okay. To at least move forward with start analyzing reviews, understanding your customer, and start developing that product, okay? But that's the overview of how you kind of fill this out. If you have questions, let me know again, you can access this in the resources section. I'll leave this here. You can go ahead and you can go here. I'm just going to copy this, so I don't. But I'm going to go here. I can delete, right? So that's all gone, right? I can put it back. I just wanted to have this to you as an example. But you'd be surprised by how quickly you can run through this, right? You can get many, even like a dozen product ideas every day nailing down on this. So to get to 50, it can literally be done in a week, even two weeks, you can get 100 products down, if not even sooner, right? If you're really dedicated to it. So really, really powerful and this is the most important data that you really want to visualize. And then from here, whatever looks like one or two or three best product opportunities, you're going to look and drill down. In this case with the examples we have, this is our best opportunity because the highest demand with the lowest competition. So I would go ahead copy this, go to Amazon, Analyze Reviews, and move on through that phase later. Okay, so yeah, hope you find this valuable. And with that being said, let's get to the next video. 9. How to Use The #1 Amazon Product Research Tool: In this video, I'm going to show you how to use the Helium Ten black box tool to quickly find some high potential Amazon FBA products quickly. And one of the reasons helium Ten is my favorite overall Amazon product research tool is because their web app or basically helium ten.com once you have an account, you have access to the largest database of Amazon products versus any other tool basically. Well, I'll explain it here in a second. But we can filter or set a specific filter and only see products on Amazon that meet that filter versus just going on Amazon and trying and testing. And essentially this saves us a bunch of time and can really help us find products that we would have never thought to look for on our own. Okay, so there's a few different ways to use this and I would highly recommend customizing a little bit depending on just think through yourself and think about the own products that you want to sell and kind of manipulate a little bit. But I'm going to get you in a really, really good starting point. And in reality, you could just use exactly what I give you and find some amazing products. But you know, it's good to take it as a base and then kind of tweak things a little bit to further differentiate and find even more different and unique products. But first, like I said before, you'll need to sign up for a paid helium ten account. Helium ten is giving me the best promo code for my students only like they promised me, like this is the biggest discount that we're giving anybody. And it's going to your students, which I've been working for a long time on. So you can get that discount, whatever it is in the resources section. But first of course, watch through. Make sure you kind of know how to use it and make sure it's worthwhile for you before you invest in it. And like I said, you can sign up for a month, do your product research, and then quit until you need it later. I now have full diamond monthly subscription which includes this. Because remember, helium ten is a whole suite of tools and one of the many tools they have is helium ten black box. So once you sign up for an account login, click on tools and then you want to click on black box. And that'll take us to where we are here. Okay, The first thing you want to do is select Product Categories. So here in the dropdown, I'll show you some categories that I really like. Okay, so if you're in the automotive space, click on Automotive. I have one of our students is actually generating, last time I checked around $60,000 a month selling one automotive part. And what he did is used this process but essentially found a top selling product in Amazon, Germany. The specific automotive part that I have no idea even what it is you're selling in Amazon Germany. And a lot of Americans are actually shipping it from Germany because it wasn't even available in the US. So he bought it, analyzed it, made a better version, started selling his version on Amazon, US. And yeah, last time I checked was making $60,000 a month on one product. So if you're in the automotive space, select that. If you're big into baby products, if you have kids, select that. Otherwise, I'm kind of skipping over beauty and personal care. There can be some good products here, but it can also be super competitive. Okay? There's a lot of women that want to sell makeup and stuff like that. It's not unique at all. Very, very competitive space by the way. But, you know, could be worth looking into okay, and comparing. But anyway, I'm going to show you what I really like overall. So scroll down. Definitely not electronics. Not for beginners. We're going to get into health and household, home and kitchen, industrial and scientific, kitchen and dining office products and pet supplies overall. Those are my favorite categories to get started, and if you're kind of stuck, you're not really sure. So go ahead and select those. So we're only going to find products in those categories on Amazon. Next, for review rating, set a maximum review rating of 4.5 Why? If there's a product that's generating, let's say $20,000 a month, $10,000 a month, $30,000 a month. And it has a 4.4 star, 3.9 star rating. That's great news. Why? Because it's selling well and making a lot of money with very bad reviews. So we can analyze those reviews, find their weaknesses, and make a better version and sell that and ultimately crush them. And, you know, ethically of course, politely crush them and take their sales. Okay, welcome to Business Review Rating maximum of 4.5 But ultimately, the whole point is we're trying to serve our customers to the best of our ability. And by really serving our customers to the best, they're going to reward us with their hard earned money. We're going to reward them with a phenomenal amazing product. And it's a win win situation, it's common sense, it's not magic. So anyway, review rating, maximum 4.5 monthly revenue we want to do, it's 1,000 10,000 So $10,000 a month for minimum monthly revenue. For weight maximum of two pounds. There are some great selling Amazon products that are big, that are way more than two pounds. But if you're starting on Amazon in general, I recommend lighter weight products. You cold even tweak this to like 1.5 pounds. But yeah, so we want two pounds here for title keywords. So think about all those deadly products that we talked about. Consumables, electronic, you know, it could be cell phone or ipad or supplements. Consumables, those kind of keywords, you can go ahead and just kind of enter in here. So it's word space. Word comma space. Word comma space, that exact order. What that does is Healing Ten is going to show us all products that meet all this criteria and do not contain electronic electric supplement pills, et cetera, in the title. So we're excluding all products that have these words in the title. Okay. On the reverse end. Okay. If you've gone through your kind of list, like I have some ideas of products I want to sell. Maybe I want to sell like a portable tea infuser. You know, because, and by the way, I am actually sick of tea infusers that are so hard to clean. If I could actually create a better cleaning tea infuser. I shouldn't say that out loud, maybe that's a future product idea, but I feel like I could make a lot of money, but I haven't put any thought into it yet. So maybe I want to create tea accessories for tea lovers because I have the data, tea is increasing year over year. More and more Americans are drinking green tea. They see the health benefits and oolong and all that kind of stuff. So if I want to drill out, I can just go here and we see, for example, we have red dress. I could type in tea. And it only shows me listings that contain the word in the listing, okay, Or in the title, if that makes sense. So if you kind of already know what products you might want to sell, use this title keyword section. If you have no idea or you're just like, I don't really know sumner or you don't really want to narrow your search yet, leave it blank. But remember, this is not like a set in stone thing. This is a really good base. It's like 80% of the way there, but tweak to 20% So run a search, like I'm going to show you here in a second. Find some products, then go back again. Do something different, like tweak this a little bit, like include a title keyword, exclude, You know, maybe change the categories up here, whatever it might be, run it again and so on until you have a decent amount of products to work with. Okay, and that's really up to you. Maybe it's like 1020, right. Overall product categories you want to work with, which is really not that difficult to do. The last point, actually forgot to mention up here, for price, I'd recommend entering something like 24 95 to start with. Start with 24 95, run another search, do it at 303-54-0405 Kind of within that range, is a really good place to start. Now, why, why are we excluding all products below $25 Because generally, especially below the $20 price point, like getting more towards 15 and so on. It's going to be very difficult for you to have a really profitable business. You can make sales, but your profit margins are going to be thinner and thin. Margins equal stress, thick margins equal joy and happiness. So that's the reason for this. But again, it's up to you. There are opportunities outside of this criteria, okay? There's heavier products that are amazing product opportunities. There are products in the automotive space that are great. There's products that are $15 that could be great, right, Et cetera. But the key is we're trying to get, there's a lot of bad products there. So it's kind of like we're looking at the cleaner water versus just looking at dirty water. It's like, oh, summer there's opportunities in the dirty water. There's all this gold in the dirty water. Like yeah, there's less gold and the water is dirty. So it's going to be harder to find that gold. This is cleaner water with gold. So it's going to be easier to find the gold if that makes sense. So the goal is not to find every product opportunity, it's to quickly find good product opportunities. No such thing as the perfect Amazon product. There are good Amazon products to sell and bad. There's no such thing as perfect. Okay, So we're not trying to do everything here, but again, start with this, run it, see what you get, then refine your searches afterwards. All right. We have everything set. Oh yeah, Last thing actually, variation count set that maximum three. The reason for that, there's certain products that have 50 variations. That means, you know, for example, there's a knife seller I saw and they had like 50 different sizes and designs and styles like bread knives and whatever. In one listing, those 50 different products they're selling on one Amazon listing. So what happens is each of those variations, each of those products makes like $1,000 So the listing makes $50,000 because it has 50 products making $1,000 each. But the reality is we don't want to sell 50 products at $1,000 each. We want one product that does, you know, let's say $10,000 to start at $20,000 and then move up from there. Because the more products you have, the more stress you're going to have, the more chaos, all this went out of stock have to re order. We want fewer high profit, high margin products versus many low revenue, low margin products. Again, that's a general rule. That's my recommendation. You could go a different route and be successful. I know sellers who do. But guess what? It's a lot more stressful with more products. We want a few amazing products that fund our life versus a ton of products that give us stress. Okay, that's the reason for the variation count. Just stick with it, it's all good. Once we're ready to go, we hit on Search in the bottom right hand corner and we're going to look at the products here on the left hand side. And what we're looking for are products that are not typically found in a Walmart. So think of the most basic, boring, generic products that you can. So like toilet paper, laundry detergent, you know, hand sanitizer, toothpaste, things like that. You could make money in those niches, but that's going to require a whole other skill set, right, With branding and marketing and all of that. But in general, what we're looking for, our cool, weird, niche products like think about like, oh, that's a cool product. Oh, that's an interesting product I've never heard about before. Then we're going to open that in a new tab and we're going to look more into it. Okay. But the best way I can describe it is if you can find it in general on a Walmart shelf. If it's very common, everyone kind of knows about it, probably not worth going into. If it's something more unique like, oh, I sell this, your family or friends are like, what is that? That's interesting. You know, those are the type of products and I'll show you some examples. Okay, so I'll show you what to look for and what not to look for. So first of all, I'll just go through kind of one by one even though usually I would skip through these. This is some type of consumable. It's going to require, oh, and by the way, there's a lot of sellers that make a good amount of money in the supplement space on Amazon, but it is a cut throat niche. A lot of the sellers fake reviews, they'll try to screw you like, you know, filing fake copyright or IP infringements, try to get your listing shut down. It's really cut throat. It's really stressful even though there's a lot of sellers making money in these niches and there's the certain licensing that you need or whatever because you're selling consumables, you know where you kind of source your product from and everything. So it's a bit more complex to get into and it's more stressful. So for a new seller, don't recommend for more veteran sellers. Supplements can be a great opportunity and I have friends who are in the supplement space. That's kind of how I know. I don't ever envision myself entering maybe in the future at some point, something to do with mushroom supplements. I don't know because I'm pretty big into that now, but I just have a desire for it. You can make money on 1,000 different ways. So anyway, that's why I'm excluding that ultra violet water system, UV lamp. That's kind of interesting. Usually I would skip over this, right? It's kind of deals with electronic or breakable or whatever. This could be interesting, especially if you are in. So what is this for? Water system, Is it for like an aquarium or something? I don't know if let's say work for an aquarium shop or you have an aquarium, like you love your aquarium. Again, those are those different niches that's like great. That could be a great opportunity for you. I don't really know what this is. I don't know, it doesn't really appeal to me. We have some more electrolyte powder, hydrate powder curtains. I feel like those would be pretty heavy, though that's interesting. But curtains are pretty generic. I don't really know how I differentiate make it unique and they seem pretty heavy. So I'm just going to keep going through a lot of supplements. What's this dryproofg? Is it a cast or does it go over a cast to make it waterproof? That's in, it has 4.3 stars, which is low. Um, you know, good rating is 4.5 and above, 4.4 and below. Especially 4.3 and below. And it's $50 So good price point. Almost $16,000 a month. Hm. I might look more into that. That's an interesting product again. Is that a generic Walmart product, waterproof leg cast? I've never heard of this before, but I can see the value I like. This could be an interesting product. So I'm going to open to dig deeper. I don't know if it's a good product or not, but it's worth me looking into. Okay, liquid drops. It's more soft choose. No, I'm not going to nicorette gum. Nicotine. Very interesting products. Every time I run this, I see different products. Let's see, brace ability, plantar fistitis. That's interesting. Look at that. 3.6 stars. Okay. 3.6 star, rating almost $100,000 a month. This must be like a name brand product. I'm still going to look into this more. So that's $28 price point. Yeah, so good price point, you know, I'm going to look into that because that's interesting. Maybe, let's see if we can find one more. Okay, what's this anti snoring? What is this relief spray? Again, sort of like in the same line with supplements. I don't really know. Ooh, transport stretcher for dogs. Emergency animal care. Hmm, That's interesting because again, it, again, there is some of that risk. Anything, especially with dogs and cat owners. Like pet owners, you know, I think it's an even worse situation to be. And you get more angry customers if you have something that they believe kills someone's dog, let's say they use your stretcher, but then it like injured their back and they're super mad about it, even though it's the dog's fault for like, you know, moving around and everything versus if it was like their dying grandmother. It's like, oh, you know, we understand. But if it was their dog on the stretcher, it's like, you know, anyway, I'm still going to lok into it. That's interesting. I don't know why this is all dealing with like emergency and like medical related, but what we want to do is, okay, so we've opened all of these in new tabs and what we're going to do is look at the main keyword. So this is stretch stretch for dogs. I'm going to look at like do stretch, you can spell that right, dog stretcher. And then go on Amazon and look at dog stretchers. Okay. I'm going to go to this Brace Ability Knight Splint sock. Is that what it is? A Knight Splint stock. And we're trying to figure out what the main keyword is. I'll say splint sock. I'm going to go ahead and enter that in here as well. Plant, plant, splint sock. Looks like it's a plan. So let me redo my plantar splint sock. There we go again. You have to go through a couple times to get to the right thing I'm typing in, looking at the results and making sure that things are accurate because I want to see the same type of product. There you go. Looks like overall, this is correct. Okay. Okay. And then we're going to look at the last option here. This is a waterproof care. Of course, that's great. It's not a cast, it's a cast cover. And you just need to make a waterproof. I don't feel like it's that difficult. This is actually an interesting, this one interests me the most. Okay, there we go. That's exactly the right, we can see all the products here. Making sure that we have the right kind of word. Okay, great. So again, this is step one. This is like our initial. We kind of look through and think, okay, we know based on our search, that these are less than two pounds, so it's somewhat lightweight, it's not too heavy. There are a lot like $14 $9 $17 So a lot that are lower price points with lots of reviews. But it doesn't really matter yet because we could find an opportunity, like for example, what I'm seeing here, what is this? Clear, clear, clear, clear and bulky. Clear and bulky. These are all clear and bulky, clear and bulky. And they're all blue. They're like transparent with blue. So what is this showing me? Why am I saying all this? I'm thinking out loud here. And this is how I go through product research, every products unique. So that's why I can't have like a copy and paste approach for this section, but for everything else I do, basically, this is where we looked at. This stands out so much more. It's orange. You don't see your cast. And it looks like that, it really suctions to the cast way better than these other products are. Like maybe, yeah, this is really interesting. I would keep this as an opportunity. Why? Because I think there's an opportunity to differentiate. I think there's a lot of the same option. And what you can do now, you don't have to do at this step. I'm just going to do so now just to kind of look, just to run through my process, I'm going to click on the helium ten chrome extension. Click on x ray and I want to see what the top sellers are doing. Right. I want to make sure that there's demand. Now obviously there's one product you're doing doing, I think it was like $98,000 a month. We'll see, okay. Solid top sellers doing $47,000 a month. 44,000 for the next seller. Oh, and by the way, sorry to show you what I did here. In the revenue column, I can sort by descending, so highest to low. So here's their product ranking. Here's the title, here's the image, Here's the son, the brand, the price point, all of that look $25 Price point, which usually means probably a little bit more profitable. $40,000 a month. $40,000 a month, 232-119-1717 So there's a lot doing really well now. My worry though is if I don't have a lot of capital and I want to compete with the best of the best, and I want to make $50,000 a month. Usually however much money you want to generate per month on Amazon is how much initial capital you need. You want to make 50 K a month. On Amazon, you need 50 K. So that's kind of one thing that might worry me. But otherwise, maybe I'm trying to get into a specific niche here. For me, this is worth looking into. I don't know if this is a good product to sell or not. We'll determine this as we go through the data. But this is waterproof Lecst cover. I'm going to copy this. There's demand here. There's so many products that look the same. I have a feeling that we can do something better. We can do a better job. It's worth looking into. So if it's worth looking into, what do we do? We go to our bomb product research template. We go to product type column here. I'm going to start a new one here. I'm going to command shift V. There we go. Expand that out a little bit, So now we have a new one. I haven't filled in anything else yet, but I will hear later actually because we have this open search volume is 749. So I can actually fill out a couple of things here just to show you how it works. 749, the average of the top five. All you would do, which I'm not going to do, here's 12345. These five take the average. 47 plus 44 plus 40, plus 40, plus 23, more or less, right? Take the sum and then divide by five, because there's 12345 and then you have the average, okay? So take the average of the top five, you then put that in here. You can look at them on I don't think these would be on Ts Pab zero, but anyway you'd fill this out. But this is basically worth looking into the later we're going to go and Niche down and see if we can find some opportunities, just like here for milestone blanket, we found 12345 for waterproof lecast. Maybe there's some opportunities here as well. The search volume is low, which makes sense. I don't see a lot of people buying this, but the few sales that it makes, it's making quite a bit of revenue. So it's really powerful. Anyway, that's worth looking into x out of that. All right, here for our plant splint sock we're to look through. This is great. This is the top 3.6 star, 3.84 this is amazing, 4.6 Okay, They're doing a good job. 4.6 this is amazing. 3.5 Why am I saying this is amazing? Because look, I'm just scrolling over and hovering over these reviews. A lot of these top sellers. And actually, let's go ahead and do X ray again, X ray, Okay. And we're sort by revenue. A lot of these products are doing high revenue with, Let's see the reviews. If we scroll over, look at that, what is that? Yeah, so we scroll up here. Almost $300,000 a month. Really for this. I've never heard of this before, Maybe I'm like an idiot. Like this is super common. But $300,000 a month, 4.2 stars, maybe that's like a shark tank product or some popular product that got a lot of like publicity on TV or something. That's a lot of times what happens with some of these products. Over $100,000.04. 0.5 that's pretty solid. 95,003.6 71,004.0 okay. There's a lot of sellers with low. Low review rating and high revenue. Now again, what kind of worries me is the revenue. There's very high demand for this category. However, maybe I can really niche down here. I'm already coming up with ideas. I'm already kind of thinking through this in my head. I already see an example there. But I'm looking through and I'm like, just quickly, you could there be an opportunity to differentiate, to make a better product? So here's like a product, okay, so it's like a sock with the strap. Sock with the strap. Okay. So a lot of them black with the strap. That one's blue, so just a different color. This is kind of cool that it's pink. This is kind of an easy win is like always think about your category. There's usually male and female buying. So you know, not that blue is male, pink is female. But a lot of women they're like, hey, I want to cute. Or like like I have to wear this. I want it to look good. I don't want it to look like crap or just like a generic thing. I want it to look stylish. Maybe even you have somehow you find some data. Again, don't make this up on your own. You want to let the data, but maybe I'm just thinking out loud. You find a data point and a lot of people want to customize this. They want like their kids to be able to write friends to be able to write on it. I'm just making this up kind of like people do with a cast, so maybe you make a white one that people can write on. And it comes with different markers, right? Totally different, unique. And you could really niche down. And yeah, let's say that 80% of people who buy this aren't interested, but 20% we'll guess what, 20% of the market is still huge because the top sellers are doing like a quarter of $1,100,000 a month. So anyway, yeah, so anyway, this is an interesting product for me. I'm, let's say, I'm just saying this, I'm a beginner, I'm going to look more into this. There's some different options as well, like plantar, like socks like this is worth looking into more. I think, I think there could be opportunity here because there's a lot that are really similar and there's a lot of revenue here. I also, so this is a plan splint sock. I'm going to copy that. Go to our tool here to our template. Then let me go back to x ray because I'll just go ahead. I should have done that already, but I'll go ahead and add in the search volume. All right, so it's actually telling us now we can do a little bit more digging later on. Maybe it's splint or plantar sock, it might be something else. But right now it's actually showing not zero but NA, it's not able to determine here. I just put zero for now. But I can go back and change that. I can do a little bit more digging. And then we look at our last option here, dog stretcher. Okay. What do we see? 4.1 that's great. I, zero reviews. What? 3.6 Jeez. 2.6 Lot of options with really terrible results. And also look at this, okay? If this is for dogs. Okay. I'm already saying this is an initiating product now. This product looks like a bit heavier. A bit bigger. So it might be more expensive. Higher Amazon shipping fees or higher storage costs or things like that. So I'm already keeping that in mind that this might be a more expensive product to launch. But look at the price points and also look at the low reviews. This one, look if this is for dogs, there should be a dog on the front cover. Okay. If I'm a dog owner, what would I rather buy? Would I rather buy a product that has a picture of my dog on the cover or no dog, obviously. So this already know I can improve upon this listing. Some don't even have reviews. Right? And here's another thing. Here's another thing I'm noticing. Okay, I always think about this. Think about the overall category. So again, I talked about the male and female example. What kind of dog owners are there? Think about two types of dog owners, big dogs and little dogs. Okay, that's one way of looking at it. So this is for big dogs, big dogs, big dogs, big dog, big dog, big dog, big dog, Big dog, Big dog, big dog. Okay. These are all for big dogs. And then there's vests. Okay. Okay. And then these are all just like vests. Ah, there's a lift harness for a little dog. This is one for a little dog. Interesting. So I'm not saying there is, maybe there's an opportunity for little dogs. Obviously people need the stretchers or the carriers for bigger dogs, maybe that's why it's geared toward that. But maybe some people need a stretcher or like something special for a small dog 'cause yeah, you can just pick up the small dog, but what if you injure it by holding it by its chest? Maybe it needs to have that. More like this. You know, you're kind of looking at the video here, maybe something like this for a small dog, even though small dogs are light. So I'm definitely interested in this. I'm going to run X ray again, just to kind of show you the opportunity here. But yeah, first of all, I'm confident if I were to launch a product, if I had to launch a product in this category, I believe I could be successful. I definitely know I could out market. My question is more about capital. I might need more capital. Look at that. That's insane. What is this? Oh, couch cushions. Yeah, we want to look at the products to make sure. Here we go. Okay, so lift harness. $52,000 a month. It's a fleece coat. Okay, so there's a lot of coats, so there's not even a lot of harnesses. That's interesting. I'm definitely going to look more into this pride. This one is actually really interesting to me. And this though, I'd have to look into the weight. Let me check this for the weight. I'm scrolling over on this one. You might have passed it. There it is, of course, I'm covering it. What is that here? That is not that heavy at all. 0.66 look, it's 0.66 pounds, less than two pounds. I'm going to look more into this very interesting product. By the way, you can feel free to take any of these ideas as the reason I'm making them public. Don't just assume these are great ideas. Okay, these are worth looking into. I've said it 1,000 times and we'll say 1,000 times more. They're not good products. They're good products to look into. This is do stretch 582, search volume. That's 582. And then over here what I would do is I would look into like small dot, I even spelling that right, I don't know, big dog, you know, like dog sweater harness, maybe like it kind of stimulates some more ideas. So anyway, you could write them all down here if you already have those ideas, but that's what I would do over on this side. So here, you know, I'd go ahead and build those out, which I'll show you how to do using Amazon Auto. Complete. Same thing, plantar splint, socks. Some different ideas down here. Dog stretcher, you know, more ideas down here. Just like we did here with the milestone blanket and just kind of go through, But yeah, so those are some examples of some interesting product ideas. Very, very high revenue though I was actually really surprised. And very, very interesting products I haven't really seen before. But just kind of going through my thought process and how you'll go through this. It's sort of like you can use helium ten as the starting point and then kind of put it here and then niche down and kind of go through. And again, it's like the majority of the products that you research, right? So the majority of these ideas are not going to check out either. You know, it's going to be too competitive, going to cost too much money, that it's, you know, too heavy, too much shipping or too complex, or you can't really find a way. You're like, oh, it's a good product opportunity but like, I don't know what I would do different. Like I'm looking at the reviews, like I'm not getting any good inspiration. Like I just don't know. It'd be a guess. Like if I created a product, I just hope that it would sell better. But I don't know why it would. You know, for whatever reason, most of your products are not going to check out. But there's going to be those one to three products after you fill out the sheet. 50 to 100 products. Those one to three products that are just going to be gold, that are just going to be like, yes, yes, yes. It's going to hit on all of those things and then you're going to ultimately move forward and hopefully be successful. Okay, so that's how this works. That's the beginning, overall process. And like I said before, in black box. So I just went through number one. And obviously there go up here, there's 500 other items we can research. Just scroll down here, You can go to the next page down there and look at more products and so on. And you can move through so quickly, I mean, Yeah, but also, like I said, you can go to Edit Filters, Go up here, select all, but then make sure you go here too. List title keywords, and type in, you know, silicone paint ball, you know, pillow decor that kind of, you know, your passions, your interests, Architecture, right. Podcast, whatever it might be. Type those in there and then you'll see all products and Amazon that contain that specific keyword in the title. And again, that's if you've already gone through kind of identifying some of your passions and interests and maybe have some ideas of potentially some products you want to sell. That's what I would do for the next step, which works exactly the same way. So I don't need to go through again, it's already been a very, very long tutorial, but I hope you found this extremely valuable. I got say I'm super excited for, I want to show you just how much opportunity there is on Amazon when you do it properly. It's really powerful. So yeah, I hope you find this valuable. If you have questions, let me know in the QNA. Be sure to download your product research template as part of the Amazon student seller vault. And I'll see you in the next video. 10. Let Amazon Tell You What To Sell: In this video, I'm going to show you how to use Amazon's own data to niche down in any product category. And find those specific product opportunities with, again, relatively high demand, low competition. And it's very, very simple. And to help us with this process, we're going to use the free helium ten chrome extension. And I believe this works. Even if you have a free account, I don't believe it needs to be paid. But that may have changed recently as I only have the paid account. But I'll show you how it works. You can use Amazon on its own, but helium ten helps you and I'll show you. So first thing we're going to do, go back to our product research spreadsheet. Here in column or really the short tail keyword column. It can be any one of these. I'm just going to start here with Infuser. We have this product type, okay? Let's say that Infuser does really well. Let's say it has very high Amazon revenue. Great. We want to find niche opportunities just like we do with Milestone blanket, right? We have twin milestone blanket, boy milestone blanket, girl milestone blanket, et cetera. So we want to do the same thing with Infuser. Is there any kind of like Infusers, not super generic that we could possibly sell on Amazon with high revenue and then low competition. What we do is we take this key were Infuser could be dog stretch or whatever it is, Infuser, go to Amazon.com I recommend making sure you're signed out because Amazon can change your search history based on your past purchases. So make sure you're signed out and it's set for the US. If you're not in the United States, make sure you go to Amazon.com Amazon dot K, not wherever. If you're going to sell on Amazon.com have Amazon.com open, type in infuser. Don't hit enter, just type in and because you have healing ten loaded. I believe what they'll do is with a paid version they show you search volume, but with a free version they just show you the suggestions. But here's what's cool, they'll show you Amazon suggestions. These are literal data from Amazon. Search of people who type in a or that type in infuser. Specifically type in these Infuser for loose leaf fuser, mug, bottle, cup, kettle cute fuser. That's interesting, right? And so on. There's also related keywords, help you maybe generate some other ideas. This is what I really like is this is the point of using helium ten on your own with Amazon. You'll see this, You'll see this right here. Not the search volume, but you'll just see this T infuser for loose leaf mug, et cetera. And guess what? The higher usually, the higher the word is in the list, the more volume. And obviously you can kind of see that here and it's broken out here. Right. In general, because obviously Amazon wants to show the top search first and then second and third. Because the more relevant it is, the higher demand it is, the more money they'll indirectly make. If that makes sense. If it doesn't make sense, ignore it. It's just Amazon will give you this data, but healing ten gives us after and before data, which is really cool. Keywords after infuser and then space bar. You know, just whatever infuser mug, te fuser bottle, all of this, right? Which is pretty much the same as Amazon's suggestion. It's the word after. Okay? Which usually is about the same. But what's special is the keywords before. Infuser, Loose leaf, infuser, cute, infuser. That's a infusers for cat. Think about this. Okay. So as an example, if you're not familiar with black rifle coffee company, I'd recommend giving them a look whether you agree with them or not. I know they're more conservative, so, you know, I'm not making a political stance whatsoever. Just an example. There's black rifle, sorry, black rifle coffee company. Basically what, you know, what happened is they realize they're okay. A lot of people drink coffee. But then there's a specific group of coffee drinkers that are conservative. So we're going to make a conservative coffee company. Does that make sense? It's exactly what we're doing. Okay, so it's like a lot of people drink tea. And a percentage, let's say 20% 30% of people that drink tea have a cat. So what sum a cat? Tea fuser. Dog. Teen fuser. Right. Or let's say that, you know, whatever percent have a certain type of T they drink with loose leaf. It's okay. They will make one with loose leaf, if that makes sense. And by the way, if you don't already know a teen fuser, you put tea inside of the thing, screw it up, and then put in hot water and it infuses the tea. Okay? So that's basically how it works. Any anyway, all you're doing here, very, very simple. You're looking at the keywords before and after, and writing down anything that's interesting. Okay? Anything with at least a few hundred monthly searches or more, which all of these. Let's see, Fuser mug, That's interesting, I'm going to write that down. So I'm just going to go here. Fuser. I'm going to do infuser mug. Actually, it already shows me 939, so I'm going to do 9,039 here. Sorry, wrong one. I put them in the wrong column. Okay, 9,031 there we go. Right Infuser. I'm going to copy and paste Infuser again because it's the same. What else seemed interesting? Fuser mug. Ten, fuser bottle could be in 6,095 6,095 infuser mug. I'll fill out all this later. It doesn't need to be all done at once. I'll just, I'll do it later. Fuser mug. Okay, and then see what else was interesting. Cute teen fuser. And there's one cat. Ten fuser. Cute. Ten fuser. 46. 26. Te fuser. And the cat fuser was that. It'll be just our last example. 3408. Okay, 3408, Great, boom, boom. There we go. And again, fill out all the other cells here with the data, but just kind of getting it started. That's one way that we Nich down and guess why there's other ways using Ts and using Google, but that's a really powerful way because we're using Amazon's own data. We know for a fact people are searching for this, what do I do? Infuser bottle, there we go. People are searching for these on Amazon and they relate to T Infuser, but maybe they're a little bit less competitive and more niche. And again, we want to kind of find those opportunities that have low number of competitors and then high revenue, and then bingo. If we can find a way to make a better product, it's golden. Okay. So that's kind of how we do that here. But very, very simple. Make sure you have the healing ten chrome extension. Again, I'll be linking that in the resources section. Really powerful way to use this, but you can also just use Amazon's suggestion and don't use healing ten. Just kind of look through that here. You won't have search volume yet, but you will have some options and go ahead and write those down. But yeah, really, really powerful, simple way. And I'll show you what to do further. But next we're going to talk about how to use Google in the same type of methodology. So that being said, let's go ahead and get to the next video. 11. Use Google to Find Products 99 of Sellers Don t Know Exist: In this video, I'm going to show you how to use Google keyword data to find Amazon products that literally no other Amazon seller is seeing. Because they either don't exist on Amazon or, you know, none of these other Amazon keyword tools or product research tools are able to show you. Okay, so remember about one third of online product purchases in the United States begin on Google. So Google is actually an e commerce platform in a way. Okay, so there's products that people are searching for on Google, and actually there's a lot of times people are searching for products on Google. Like for example, we have this dog stretcher here, so it's like dog stretcher Amazon. Someone will type that into Google to find the product on Amazon. All right, but anyway, getting into this to show you how to use the tool. So there's two ways we're going to use this tool. Okay, this is Kesearchg with a list of recommended kind of Amazon product research tools. This is the cheapest, best quality Google keyword tool on the market period. This is recommended to me by a friend who's doing over 30 K a month in net profit from her blog site. Really powerful, and this is what she uses to write her blogs and do her research for keywords. This is amazing, this is gold. And I'll have a link to a coupon code, or I believe the best promo code that I can get with this company in the resources section for you. So you can go ahead and use that and sign up. And basically once you sign up, click on keyword research to make sure you're here in this tab. From here, what you want to make sure is you select United States or whatever marketplace you plan to sell and have related keywords selected here. The first way we're going to use this tool is to find product opportunities, product ideas, just generating ideas. We're going to go back to our spreadsheet. I want to maybe some more infuser. We have some solid infuser mug bottle, cute tune fuser, cat fuser, niche specific ten fuser products that we'll do some more research about. But maybe we want to find some more products. I'm going to copy and paste Tinfuser, United States related keywords, Hip Search. Basically, Key search is going to reverse engineer Google search and find related keywords in Google. And what we can do is we now have, so we have te infuser here, right? We have 700 keywords we can organize by search volume from high to low. There we go. A lot of these are going to be garbage. They're going to be useless. It's just the fuser infusers, it's basically the same word, right? The teen fuser mug. We already have ten fuser bottle. This actually really interesting. What are some of the top results that we see? Ten fuser mug. What do we see on Amazon? Ten fuser mug. What is it? Ten fuser bottle. Ten fuser bottle. So isn't that interesting that high search volume on Google usually indicates high search volume on Amazon? And you may think, oh, what's the point of this? It's showing us the same data as Amazon. It doesn't, and it depends on the product niche. There's certain products you'll find, amazing opportunities that you wouldn't see, you know, on Amazon, which is really powerful. Okay? So sometimes it's amazing and other times it's just okay. But in the end, when you're researching, you know, hundreds of products or dozens, at least of products you'll find, you'll find, you could find your product opportunity with this tool. So anyway, we'll keep looking through, we're looking through again, for interesting products. Again, kind of niche, like like if you're telling your friend or family member you're selling this, they'd be like, ooh, that's cool. Oh, I haven't heard about that before, but I get what you're selling. Kind of like that. Not I'm selling toilet paper it's like isn't that competitive? Like how are we going to sell toilet paper? Like so cheap or like bland, boring, like I'm gonna sell like white pillows kind of or you know, whatever towels it's like. Yeah, but something kind of more niche. So balls. Teen fuser. That's interesting. Best teen fuser, obviously, it's, I'm going to go through cute. We already have cute glass. I don't want anything glass or breakable. So I'm actually not that interested. Electric, don't want anything with electric. By the way, most teen fusers are for loose leaf tea. So that's why it's just like infuser for loose leaf, It's like that's kind of what they're made for, so it's not really infuser tumbler. I could include that. I already have bottles, so usually I would like every option like I would just to stainless steel. That's interesting. Stainless steel Infuser. Hm, 720 monthly searches. So let's go ahead and add that. That's interesting. Stainless steel. Just a specific type. It's not sexy or cool, it's just interesting. As we can see, stainless steel T infuser has an estimated 720 monthly searches on Google. So we go back here, 720. We'll again reverse check. We found these ones on Amazon, we're finding these ones in Google. But then we'll fill out the Google here and these later stainless steel infuser. That's interesting just to look into doesn't mean it's a great product, it's just worth looking into. Fun Infuser, it's like cute. Amazon Infuser. Nice people go to Google to type an Amazon Infuser. Walmart silicone. That's interesting. Silicone infuser. That could actually be really interesting because silicone is very heat resistant. It doesn't, I believe release like BPAs and other chemicals, 480 monthly searches. That's interesting. So I'm going to write down 480 and that's silicone, silicone infuser. So that's interesting. I'm going to leave, I could keep looking through there's cat again. We saw cat and so on animal, I could write that down, but I'm just doing this for an example. I can keep going through and through and through, but we have a really good solid list here to get started with. Look at all these different, specific teen fusers. Okay? Based on keyword data, we didn't come up with this on our own. Oh, like a lot of times, you know, for my family members, if I say, oh I'm selling a cat. Teen, all my cat lover friends are, that's so cool. What a great idea. And it's funny because I'm like, that's not my idea. Like it's the data's idea. Like it was kind of my idea to look in the te niche because I am a big tea drinker. But yeah, it's funny when people think, oh, it's all your idea. It's like it was a little bit of my creativity, but it's really the data telling me what to sell. That's the whole point. My mom all the time like, oh, she, you know, you and all, you should sell this. And I'm like, we're not just selling whatever we want. We're selling what the data is telling us and we have like a brand that you know. So anyway, that's point number one of how to use the tool. Now number two, like you just saw, we can use the Keysearch for Google Keyward volume. So we want to use the tool to find Google Keyward volume for these products. Ten fuser, mug bottle, cute fuser, and ten fuser. Because we have Amazon keyboard volume, we need to continue filling out the spreadsheet. So go back to Keysearch. Instead, what we're going to do, related keywords, click on import keyward list. Import keyword list command V to paste, click on Import. And then we're just going to look at the search volume for these keywords just so we can copy and paste over to our Google spreadsheet, Infuser Mug 2,900 We go here, 2,900 easy Next bottle, 2,400 Great. Again, these are estimates, but they're very good estimates. Cute. And it's 32390 cute. And cat is 320, cat is 390. Boom, Just quick, it's just to fill it out. Again, we'll look back at the data later. But we have this data here. Same thing here. We would do it here with all these products. Copy. So I can do the same thing. Import keyword list. Give it just a second to load waterproof leg cast. It's 1003 1,000 plantar splint sock again is zero. Remember it was showing up zero on Amazon. That's interesting. That shows me maybe I need to change my search because obviously people are making money and selling this product. But maybe I misspelled something. I don't opt to look into that. Is there anything for dog stretcher 590 almost similar with And then what was Infuser 22,200 Wow. I can go to x ray or I can go to helium ten magnet. I can just go back to helium ten to figure it out for for Amazon, which I've forgot to include here. But yeah. So use keysearch for column here and then for column C here for the Google keyword volume to help kind of fill out the sheet. And it also helps you come up. So because of Google, now I have the idea of stainless steel infuser and silicone that I wouldn't have had before. Silicone, maybe that's the best opportunity. I don't know. So we're going to look drill down into these opportunities in a later video, but just want to kind of show you how to use Ky Again, link with the best discount that I can get will be in the resources section for you. If you have any questions about this, let me know That being said, let's get to the next video. 12. How to Know Your Exact Amazon Competitors: I'm now going to show you how to identify your exact number of competitors on Amazon for each of your specific niche product ideas. So remember here in column F, right, like for Twin Miles, one blanket, we had 16 competitors, for Woodland we had 33 and so on. I'm going to show you how I do that, which is extremely simple. Just a little bit of a manual process. So if you have a team, you can hire this out. But like most new sellers, like I was starting off, it's all manual. So it takes a little bit of work, but it's very, very simple. Okay? And it doesn't require any paid tools to do this section. So first of what we're going to do is for all of these long tail keywords here that don't have Amazon page one products filled out yet, that's where we're going to start. So we're going to start here with infuser mug command C to copy, go to Amazon command V to paste, right. Hit Enter and then all we're going to do this is the one key is we're going to count the number of this product infuser mugs on Amazon. Except for the sponsored products, These right here, see there's a little sponsored tag below the image. That means they're ads, that they're not organic listings. What does that mean? Like I said, it means they're ads. They're being paid to show up here. Once they stop paying, they might disappear. So we want to ignore them. They're not really useful to us. We just want to scroll through and manually count the number of this pro types. In this case it's T Infuser Mug. Skip. Skip. Skip Skip because they're all sponsored. So here's number one. We have one, scroll down, 234. This is not a mug five, I believe this is a mug 56788. Skip these nine? I would say this is a mug nine. Why skip these? Because they're sponsored and summer. Why did you skip this? Is this a mug? No, it's a bottle. It's not a mug. What is this? Is this a mug? No, it's an infuser. We're here at nine. That's again, you're only counting exactly someone types in teen fuser mug. Look at the mugs. That's it. Okay, so that's 91011 sponsored sponsored 12, 131-415-1617 I'll call it a mug. 1819 2021 2223 2425. 2627. 2829. 3030. 1302 3330. 4305 3063. 730836. 3073. 8309. About 39. Okay. And it doesn't need to be exactly perfect, don't just like be totally off. But there might have been 40, might have been 38, you know, because some are a little bit not 100% definitive. But overall, you saw in my thought process, it's about 39, which as you can see is pretty competitive. That's almost super competitive, which I kind of expected, right? I mean, there's 9,000 monthly searches on Amazon, 2,900 on Google. And we can look at the revenue numbers as well. And actually, to look at the revenue, we can go ahead and fill that out as well. So you can do this all at once. So look through then. At the same time what I'm going to do is I'm going to open helium ten X ray. Again, you want to look at the top selling product of this type. Not the top selling product, the top selling of this type of product. So I'll show you how to do that. Again, it's very simple. You just want to make sure you're nailing those little simple aspects. Again, ignore SP. That means sponsored product. And what you can actually do is go to filters. I recommend doing this. There it is. Hide sponsored products from results and hit Apply. Now we're only seeing organic. Okay, is this a mug? No it's not. This is a mug. 106 all round down, $161,000 a month. Wow. So that's actually really impressive that there should be 48 results for this. There's not. Even so it's still less competitive than it should be, in my opinion. And there's all different designs, so it's kind of neat. But yeah, it's pretty competitive overall. So just to show you an example, let's see, Let's try Cat cat, teen fuser. Let's see how this is. Okay, so I'm going to command copy. I'll do it with the other ones too, but let's just do cat for now. Ten fuser. Let's see what happens. Okay, I think this will be less but we never know. So that's why we test. Okay. Didn't let me try that again. Command enter the same deal here. Sponsored. Okay, great. So is this. Yep, that's one Tine Feeser. Yeah. So I was thinking about mugs. Okay. Yeah, that's 123-45-6789 by the way, I just want to hold that my head's see, there's actually been a lot of very similar products showing up over and over again. That's a great sign because there's room for differentiation. So that's 9 101-011-1213 Sponsored 1314, 1516, 1718, 1920 212-20-3204 Or 205-20-6207 What is that poop? Okay. 2728 2930. 3130. 2303. Wow. 304535. Really now 34. I counted this one. It should be 34. It's way more than expected. But that's why we do the data, right? That's why we need to look at the data. If we look at the top sellers, I'm actually really curious. The top seller, I should say the number one best seller because that's our target me. So we're going to open up a Healing Ten x ray. Again, just to look at the revenue data again of our top seller. Again, you can exclude sponsored products like this, but I'm just going to go ahead and that's not a cat. This one right here, that is the number 1,100.20 say about a, almost 120. We say 127,000 for cat. Really 127. Interesting. So it is slightly less competitive than T infusion mug, but more competitive than I thought that it would be way less options. But here's the thing. So you may be thinking, hey sumner, like oh, so that means the products not good, we shouldn't launch it. No. Well then what's the point of this? The point is right, just overall, if you see something like at least $10,000 a month with fairly low, very low. Like you know, 73, right? Something like below eight. That is amazing. That could be an amazing easy, easy, easy opportunity. Like as a new seller, like you don't even have to differentiate that much. You don't have to put in nearly as much effort and be wildly successful with the other ones. You have to put in more effort to be successful, but you still be successful as a brand new seller. Basically, for this, this is all that really matters is not the number of competitors. It's for this product here, okay? This product here and these ones here, like all of these, like 123. Could I make a better product than these? Honestly, could I make a better product? Yes or no? And I'll dive into the reviews. So like what is this? 4.54 0.5 Yeah, 4.5 probably 24.44 0.24 0.4 Right. So could I make a better product than these? Yes or no? If I'm like, I don't really know then move onto another product. But if you're like, oh, I'm a T user, I have cats like this, this is really creepy. Or maybe there's just a black. Maybe I'd do orange or a different color or like multicolored or it changes color as it heats up. That could be really cool. That could be really cool. So I just thought of this, again, this is where it's half data, half creativity. The data is going to guide you. But that's actually a really cool idea. What if I had a silicone that changed color? Look at this. So I have a similar design, but let's say I make it a little bit cut, a little bit chubbier, a little kitty. Instead of this, it looks like a panther. It's really cool, but I'd make a different one than this. Yeah, it's $12 but super lightweight, so that's why they can probably be profitable. But I would also check into the profit margins on this, but I would charge higher. I'd be like 15 bucks, maybe 17 bucks, something like that. And mind changes color and I have different ones that change color. Or maybe I'd have multi, it's like a tabby cat. It's like white, black, you know, orange like stripes on it. So there's some ideas again, I would need to send that into pick foo and like do survey data to figure out is it better or not. Then at that time I would know if it is. So yeah, so that's really all that matters. It's not as much about this. This is just useful for quick wins. It's like okay, if there's less than eight awesome, that could be a really easy opportunity. All it means when there's more is there's more research that needs to be done. And it is going to be more difficult even if you find a way just because there's more competition. Okay, so that's all it really means is that, but usually what I recommend doing is fill this out, start with those green or yellow opportunities. I was actually surprised by the level this is. Otherwise I might use a different example, but still a really good example. Can we do the same thing with silicone? Something else that I'll do actually because it got me thinking of how big this niche is. I'm going to do infuser. Let's assume that there's high demand over here. Let me just do this out of curiosity. This is my last example infuser because there's a lot of dog owners too. I figure. Okay, then let's do at the top first, I'm going to go here to x ray. It looks like my computer is a little bit slow at the moment. Yeah, we're just going to go to x ray and I just want to see if there's even any. Again, I'm going for a minimum of ten K. I mean this is like cats where we're doing what? 127,000 for the top seller. That is bonkers, that is very high. And then what I did here for timesake in filters for title keyword search, I entered the word do Healum. Ten only shows me products with the word dog and I'm hiding sponsored products from the results and then I hate to apply. So basically here you see that we have 14 as a and means Amazon Syndicated Identification number, secured identification. Basically it's like Social Security for Amazon, list things. Basically it's 14 products. Okay. So there are 14 products on page one of dog filters. So I can go back here for dog infuser, I can do 14 which is pretty not bad. The top seller is doing $127,000 a month, estimated. And I bet it's part of the same listing, right? Because it looks similar to that cat one. So maybe it's part of the same listing, so I'd have to check that out. Looking a bit further, look at what the number two seller is doing is only 2,400 Number three sellers doing 1,800 very, very low. But think about this, this product right here is doing less than $3,000 a month. It's very, very low. So you know, why does that mean that people don't want dog infusers? No. What it might be is people don't like this design. Okay. So we don't know for sure but we're like maybe it's the design or maybe there's just not a lot of interest in dog. But I feel like there would be, obviously there seems to be definitely interest for cats. But if we can just kind of see here, right, for cat infuser versus dog infuser, just at a base level, let's assume search volume is similar, right? Or just hundreds of searches to thousands for both of these, right? Would you rather compete with 34 or with 14? Okay. So that's basically kind of the gist here of what we're covering. But again, minimum of 10,000 plus especially getting around that 10,000 marks a good place to start. This is kind of crazy. And then yeah, the lower generally is better because less competitors is usually nice. Right. And then I go over here, actually, because these are all teen fusers, I'm going to go down. Yeah. So they all relate. Right. Because this Silicon Teen Infuser is a teen fuser. Dog teen fuser. Right. And maybe I'll even brainstorm and think about some other animals, right? Because dog cat, you know, maybe something else. But you know, your mind can go anywhere you can research as much as you want, right? There's no limit. You can do whatever you want and then later fill in Amazon keyword volume, Google keyword volume, et cetera. Right. And actually, let's see, dog infuser 803 monthly searches. We can go ahead and fill that out, I always forget. There we go. Then you need to find for Google and then for Etsy as well on this side. So that's pretty much it. Yeah. And with all this data. Yeah, you're going to fill in all the way down here, 50 to 100 of these. And I'm telling you using this whole process and kind of using your creativity and some of your common sense as you go through, you're going to quickly find some amazing opportunities, okay? So this is really, really powerful. So yeah, I hope you found this valuable, simple, yet really important. Make sure you kind of do the process correctly. If you have questions, please let me know. And with that being said, let's get to the next video. 13. How to Hack Etsy s Revenue Data (FOR FREE): In this video, I'm going to show you how to hack Etsy to estimate the revenue of any Es product, which most Es sellers and definitely not any Amazon seller knows about. Which is really powerful because remember, we want multiple data points before we launch a product on Amazon to know, you know, there's high demand on, let's say, Ets, assuming it's a product that sells on Ts, but high demand on Ets. Google keyword volume, Amazon keyword volume, Amazon revenue. If all of this checks out and we have a fairly low competitive product, that's a really great opportunity overall. Okay, So how we're going to do this is first of all go to Ets. Okay? Then open up our product research template and open up Es Revenue calculator, which is part of your Amazon student seller vault, which will be linked in the resources section. Again, here you can go to file, make a copy and make your own copy. Very simple and how to use this and I'll show you the math behind it. But first, starting with our product research spreadsheet, we want to fill out this column here with Etsy revenue. We're going to start with Infuser mug. Basically, we want to identify the top selling infuser mug on Etsy. We go to Etsy.com type in fuser mug. Oh, and by the way far familiar with Etsy, it's one of the largest e commerce platforms. Amazon is way, way bigger than Ts, so the revenue on this platform will be lower. But there's still a lot of products that sell well here. And I've actually found products that sell well on Ets and I'm able to bring them to Amazon and sell super well in Amazon because that product type didn't exist on Amazon. Ts is also a great place for product inspiration. Okay. So if you see certain products like a cat mug, it's like the top selling cat mug on Etsy, right? But that design doesn't exist on Amazon. That could be a good idea not to copy the exact design, but to use as inspiration like for example, I already see this here. Let's say this doesn't exist at all on Amazon. This could be a really great idea. I would test this with Pick Fu. I would say, okay, I want to sell a cat infuser. Maybe if people rate my design better than the top seller in Amazon, that's a huge opportunity. And by the way, that's legitimate, This is real life like you could do that if you wanted to. I don't know enough yet to know if that's a great idea, but just throwing out some ideas and we're getting closer and closer to launching our products. So after you're typing in the keyword, scroll down past all of the ads here, add by Es, seller and look at the ones with high review. So that's 700. And once we want to open a new tab, this is 97, 419. Open a new tab. Maybe one more that looks like this is infuser. It's not really a mug anyway, maybe one other one. We're just trying to figure out which one of these has generates the most revenue. Generally, the higher the reviews, the more revenue. Okay, as a general rule. So how do we know? First of what we're going to do is to keep track of things. You can copy and paste the link. So we have our first link here. So copy and paste here, look at review. Next we're going to do is look at the number of reviews for the item. So there are 13 reviews for the item and 701 for the total shop. 13 for the item. Okay, so go back here. Item reviews 13, shop 701, okay, for the price point. If we scroll up, I don't know why this is in Tai bot. I don't know why it keeps doing this. I opened this when I was in Thailand and now it keeps referring back. But let's just say it's like 20 bucks. I'm just using that for the example. So whatever the price is, go ahead and enter that as well. I'm just going to say 20 bucks for both just for Tim sake, so I don't have to translate from tab into US dollar. All right. Same deal here with the second option. So come in and see a copy. All right. Go back, scroll down and by the way, you won't see this. This is just a tool that I have called Etsy Hunt. It's a great tool, actually, automatically will estimate the revenue for you. But there's no need to pay for additional tools because you can do this manually and it doesn't take that much time. So I don't recommend paying for a tool for this unless you really want to, but I don't recommend it A here. That's actually, interestingly, if you ever see this, there are zero reviews for this item in just 419 total. So actually we're going to exclude that. There's 419, but there's like zero, so we're going to exclude that. And I'll show you why later. So we want to look for one other option. So let's go through here. What sells? 419. We already looked at that. Let's try this one says Best Seller here. Let's check this out. Let me gut of those two. All right. Same deal. Just 90 reviews. So far, it looks like. I'm just going to try one more to see. It's five reviews. It's an ad. Let's see, 149. Try this, 97. Let's see if there's anything here. All right. There we go. 31.97 Okay, so we're going to copy and paste. This is the last one that we'll look at. I think it's 31. 97. Okay. Again, we'll say 20 bucks just for sanity 31 reviews for the item, 97 for the shop. Next what we're going to do is go to the shop page. So we can scroll down. Should be able to meet or seller. I just want to click to see, this is sold by Heart of China. There we go. As we see Heart of China, this is the company, the whole 860 sales. Let's go here and we're going to put 860. Then we're going to do the same thing here. For this, we want to find the Total Sales. Click here, and I'll show you one more time to make it easy. So the scroll down, Owner of Curation Co Ceramic. So we're going to click on that. As you can see, 2,828 Sales, 2828. 2,828 there we go. And then what we have is our estimated revenue here in this side. This is total revenue. By the way, this product here, even though it has less total sales for the whole shop reviews, we estimate that this product has done almost $5,500 where this mug has done about 1,000 Now, how do we calculate that? Because look at this. We have item reviews and shop reviews. Shop reviews are reviewed for all products in the shop. Item reviews are reviews just for the product. So think about this, let's say this. If 10% of all of the reviews for the shop were for this product, then what percentage of sales do you think? It'd probably be about 10% of sales, right? So whatever percentage of reviews are left for the item, we assume that that same percentage of sales are for the product. And then we just simply multiply to get revenue. So basically it's item reviews divided by shop reviews times total sales times product price equals estimated revenue. Okay, and it's just a general estimate that we compare with others. So here and about 5,500 Let's find a round a little bit for ten fuser mug. So it's 5,000 5,500 Okay for Es revenue. And it's just good as a comparison with other Si revenues to kind of see 5,500 lifetime revenue is very low. Like what? A waste. The point is just to see that there's demand on multiple platforms and compared demand for this product on Etsy to other Si products. So for example, 5,500 for this versus 400 for this, Right? It's just showing, right, like just as a random example, twin milestone blanket almost 500 monthly searches. 9,390 2000 $913,000 a month. $161,000 a month, $400 in Ets. Thousand 500. Evident is how obvious? Like wow, no wonder, yeah, this is clearly a higher demand product, you know, higher demand but also higher competition. Okay, so that's how we identify and basically hack Etsy revenue and it makes it really easy with this custom revenue calculator, they've created four students only. Again, you can access that with the Amazon student seller vault which is included in the resources section. Yeah, really simple. And if you have any other product ideas, you just go on Etsy search. You can look at designs for inspiration of like, huh, maybe you know this specific design, it doesn't exist on Amazon. I could bring that design to Amazon. Let me test it with pick foo or whatever it might be. So there's a few different things you can go with it. But the very basic is you want to just check and also keep in mind that certain products like waterproof cast, I doubt that's even on Ts, it's not really an Etsy product. More design based, artistic custom products are going to be on Ets. However, there's an example you never really know. So there's kids leg cast, huh? So there actually are some products here. So yeah, even for Legcst, there's products in Etsy. So there you go. So yeah, it's worth testing for a lot of products. Some products they're just going to not even be on Etsy. That's fine. You just want to kind of test through all and make sure you update the sheet as you're going through. So it's a simple process, but it is a bit manual. But by the end it's going to become more and more clear the more data that you add, which product is going to be best for you to look more into and ultimately launch. So yeah, I hope you find this valuable. If you have any questions, let me know in the Q and A. Let's get to the next video. 14. Let PINTEREST Tell You What to Sell Each Year: In this video, I'm gonna show you how to use Pinterest trends to tell you what to sell. So for those of you who don't already know, Pinterest is a social media platform, but it really behaves more looking search engine. So basically pinterest has a ton of content that goes mostly to either blog sites or also to products on Etsy, on Amazon and other marketplaces. It's very basically social media that's very intertwined with e-commerce. Specifically, I use Pinterest a lot for creating content and advertising, even for our e-commerce brands, It's a very, very powerful tool. But aside from that, Pinterest is also fantastic for product research. And every single year, Pinterest actually puts out literal searches on the Pinterest platform that are trending. So they show, okay, There's a lot of search volume for these keywords and there's a lot of increase in content and interest in these overall topics. I mentioned before, it's not really a good idea to sell a trending product. It's going to go up really fast and then down really fast. However, there are always trends at last a long time. For example, the trend of air conditioning, ever since air conditioning was invented, more and more people have included air conditioning in their home. So kind of a long-lasting trend, for example, or microwaves or whatever. The same kind of idea here is. You can still tap into longer-lasting trends and each product, each trend will have different lifespans. But what I tell you is not to sell a product that's only going to trend for a few months and get super competitive and then die out. But maybe if you get on earlier onto a trend that's going to last for years or potentially even decades. That's what you can use Pinterest for. That's what I mean by Pinterest trends. If you go to pinterest.com slash pinterest dot dash predicts link will be in the resources section below, or you just type in Pinterest trends. And then the current year, you'll get to a page that looks something like this. Basically, pinterest has organized high search volume and high increasing topics on the Pinterest platform. Now a lot of these are gonna be kind of random and not really seem relevant to you. But what you can do is to scroll through, it's worth taking five minutes to look through. And anything that looks interesting to you or anything that you feel is product related. For example, we scroll on here like Night Moves. I've no idea what this is, but that's really interesting. Curve appeal. Whenever that is, bark texture, et cetera, you can open each of these in a new tab to look at more information. For example, I've opened a few different options here. So we have Night Moves, we have architecture here, emotional escape rooms and Hellenistic revival. These are very anxious because I like how does seem fairly product-related? Like maybe there's products that I can create around this. And again, this is purely in the beginning phase of ideation to come up with more product ideas and kind of get in early on some of these trends. So we'll start here with Night Moves. We have the graphic here, kind of trippy. Interesting. What we have here is specifically here the search terms, the actual search terms along with your increase. So we have road trip aesthetic, 200% increase, bioluminescent aesthetic, ninety-five percent increase. Han River night, sixty-five percent. C16 beach, London city at night. Now you may be looking at this and thinking, what the heck does this have to do with anything with Amazon products? Well, if you think about it, think about it from a product perspective. Could I create products that incorporate these elements? It doesn't mean Pinterest says that this is increasing popularity. Therefore, it's a good product to launch yourself to go through the process. But it's a very good indication and not many sellers at all or even looking at Pinterest whatsoever. So you're gonna get this unique edge and just generate these ideas that not many other people are looking at. For example, bioluminescent aesthetic. Think about decor for a bedroom that is bioluminescent. It doesn't even have to be electrical. It can be glow in the dark, creative different glow in the dark products that people use to decorate their rooms that could be fairly smaller, lightweight. I know when I was a kid, we used to have these little stars that would they would collect kind of basically sunlight during the day and then at night they would light up if they had enough light on them. So things like that, just generating some ideas and then writing these ideas down on another one, London city at night. Interesting, if I was selling wall decor, maybe that's a good product opportunity. I would consider looking into London city wall decor, or even London city at night while decor. That can be a really interesting idea. Anyway, moving on to a couple of others, we have bark texture. It's like architecture or your living situation for your pets. We have codify your home, so maybe different home decor involving cats. There has been a huge increase this year, about 400% increase in cat related home decor. You can click into here to see a little bit more examples of each of these as well. We have luxury cat room and luxury dog rooms as well. Luxury Cameroon is 300% increase your a3x this year. So high search volume and height increasing as well. We already know that people have had cat areas are like little cat houses or cat rooms for a long time. We know that this isn't just a dying trend, it's been around for awhile, but there has been this increase. And maybe go to Amazon and you find for cat homes or cat carriers that they're very basic kind of plastic are very cheap. But then you use Pinterest for some inspiration or go on Etsy and look for some more luxury cat homes. Yeah, it might be a little bit bigger or a little bit bulkier, but you can charge a very high price point and be very profitable, especially you have more capital. So being the luxury brand of cat related home decor or cat items on Amazon. Again, just coming up with ideas. I'll go through a couple more here. So emotional escape room. Scroll down. What does this mean? We have raged room. Don't really know what that is. Music theme rooms, That's interesting. So different home decor again, and home decor, by the way, is a really great category. There's, it's so broad and there's so many different ways people want to express themselves and decorate their homes, much like the clothes that we wear. So looking up, music related musical note, books, bookends or decor or wherever wall art it could be for shelves or whatever that relates something to music. Crystal rooms. So having different crystal art in the room, again, I kinda went into the crystal wine topper as well, right? So kind of see how that plays in a little bit. Tiny library room, etc. Let's look at one more Hellenistic revival. Just looking at these through the perspective of selling products. There we go right here, ancient Greek jewelry, bingo. Look at Greek jewelry. Look at the Google searches, look at how they sell on Etsy, look at Amazon as well, and maybe ancient Greek jewelry. That is literally a product idea, like it word for word. And see if there's relatively high searches with low demand because you know that jewelry has been around for awhile and all different types of jewelry have been and will continue to exist. Maybe Greek jewelry will go out of fashion at some point, but there's a very good chance it's going to be a trend for at least a decent amount of time, not just to suit-up super-fast and comes back down, but totally depends on the product. Ancient Greek aesthetic, Greek statue art. So again, going back with a lot of the home decor, thinking about rooms, think about jewelry as well. Necklaces, wristbands, rings that incorporate on Ancient Greece or like this, what we think about Ancient Greece, I should say, incorporated with that and just looking at Greek XYZ types of products. So just really quick way on the very beginning to generate those ideas in case you're struggling. But even if you're not, it's really great to look into products and opportunities that are beginning to trend. That you also have good data that they will continue on as well, which you can look at Google trends and things like that. So that's the overview here again, that's a Pinterest predictions, super, super powerful way to tell you exactly what's a cell and what's trending. So hope you found it valuable. And let's go ahead and get to the next video. 15. Will Your Product Sell Well All Year Long? Here's How To Find Out...: in this video, I'm gonna show you how to use the three Google Trends tool to identify and especially avoid very seasonal or trending products as well as kind of see when a products best selling period is on lowest selling period, etcetera, right And what that kind of looks like. So it's also really, really simple. So first you want to do is go to Google trends, okay? And you just go to Google Trends or google dot com slash trends. I also have a link below and go ahead and just type in either your product name or your category name. The more specific you get, the less data it will collect. So I want to do a little bit more broad. So let's say you have, I know refuses example before, but like an air on inflatable kind of mattress for camping, so that could be considered like camping gear, right, Because we want to know the kind of general category. So what? I've been camping gear, and what Google trends is gonna show us is search interest over time. So what? I like to do so and it came in Europe here, you can compare it with other terms as well. What I like to do is go to the past five years to get a really long understanding. And you see, overall, is camping gear increasing or decreasing? So what this shows us okay is not how many times camping gear is being typed into Google Every single, um, day or month, right. But it shows us overall search interest. Okay, so the highest search interest point Google sets to 100. So that's how this works. I'm trying. It's a little bit kind of complicated first, but that's when trying to do is explain it correctly. So whatever the highest point people in the United States, right, you can actually select different areas. But right now we're gonna select United States. We can select whatever country or region that you would like. You can even drill down to, like states and cities for this specifically right, we're going Teoh. So the point in time where camping gear was typed into Google the most in the United States over the past five years, that point is the 100. That's 100% search interest and then everything else follows based on that highest point. OK, So this doesn't mean you know, for example, this doesn't mean that camping gear was type in 69,000 times or 6900 times or whatever. Right? This shows that, um in June a through 14th 2014 camping gear was at 69% of the highest search interest. Right? High search interest was here July 1st through seventh, and there were 69% level of interest compared to this 100%. If that makes sense, maybe I'm not explaining it correctly. But give questions, let me know, but it's ready for a priest report. It just, you know it is shows you over time when a product or a category cells at its best and its lowest. And obviously here this is a perfect example of a seasonal product. And that's why I chose camping gear. Okay, so what we can see from this is that look the best selling peer, and then okay, there's a high correlation between search volume and sales volume. Okay, does it? It's not exact, right? This is Google, not Amazon. But there's a very strong correlation, so this can kind of help again. The more data points, the better. This is gonna help paint a picture for us and really help us identify. Is this a problem? It's gonna generate revenue all year round or in just a few months. Right? And it's good to know that. So take a look at this. So may you know, July August starts to go down, but made May, June and July. It looks like it sells pretty well. May, you know, October. Even looking. You're selling fairly well in October for this year. We look back up here, right? April, May, June, July. Right. So kind of like not the hottest months, but a little bit like maybe it's spraying maybe even into the fall. A little bit will look up here. It obviously makes sense, right during the warmer months. So May June, July starts to go down. Next, it gets a little bit hotter. And then obviously look at the lowest points. January through February, End of December beginning of January was that this is the lowest point. Um Anyway, November right, cold months. Pretty straightforward, right? And this is something that we can kind of comprehend, understand? So then we know that if we're looking at a product on Amazon. So, for example, if we go here and look at Amazon, All right. So I went ahead and typed in camping gear on Amazon. And we know that if we look at the data for camping gear or even for certain products that relate to camping gear and we're searching during the warmer months, right, May, June and July, even or August, right? We know that the search volume is gonna be higher, so we know that. Okay, It's done really well now, but it's going to go down in other months. Okay? So you can kind of predict and forecast it's not gonna be the same or on the other end. If you're searching for camping gear on Amazon in January and February, right in December, January, February, especially then you know that's gonna be the lowest point to where some Selzer it shows they're generating $1000 a month or 2000. You know, that's a little bit look, that's definitely going to go up. And that's why I recommend for new sellers to kind of avoid seasonal products. No product is purely going to sell well exactly the same all year. round. Every product has some seasonality to it, but it's better to have a product. It sells well, in my opinion, all year round with a couple spikes opposed to a practice. Onley sells well for three months and that's it. And camping gear really only sells well during the warmer months. It looks like it's pretty pretty big curve. So, um so, yeah, just to keep that in mind, Okay, When you're doing product research, a lot of new sellers don't do that. Make sure you think about Okay, so this is what viral launching helium tenor telling me in terms of? Here's how much revenue these sellers are making. And then you can go to Google trends and see OK, this is a low point. This is the high point, or it looks like, you know, it looks like it's pretty steady, so you can use that to inform your decisions if that makes sense. So that's one of the uses, and I'm gonna go ahead and actually show you something else that's really need. I like to use Google trends with viral launch. This is another reason I really love buyer launch and what makes them really unique is that when you click on the chrome extension, there's actually kind of like a little actually shows you for Amazon specifically for a specific category. How well that category cells over time. Okay, so I'll let that load for a second, cause it does take a little bit of time. Yes, so that's camping gear. Over time, we can see where you how seasonal it is. We can see certain subregions again for our purposes. Not is important, but just something that it does. And again this and I wanna make something clear. This does not these categories. It doesn't mean that people are typing camping gear into Vermont, Alaska, Montana, Idaho, in Colorado mawr than other states. This isn't based on search volume. This is based on interest per capita, right? So the population is smaller, but they're still like a bunch of people to write its per capita. So there's so so it looks like. And this makes sense, right? Vermont, Alaska, Montana, Idaho. These were very kind of outdoorsy types of places. Actually, a lot of these are pretty cold. Honor can get pretty cold types of places, so it just kind of keep in mind. It could help you inform your decision, but, you know, it depends. It's interesting, though. We can look over here at related topics. Okay. Um, you know, maybe a lot of people go camping in Arcadia or Paddleboarding. Right? So this is just some topics here that are related. Um, here we have some or related queries outdoor specific brands, outdoor clothing near me, bike shops, right, that you just kind of help us understand who was buying is well, So it's not just about the seasonality connected. Tell us kind of who is buying. What else were they interested in? Something else. I really like to do somebody Something else here. So Google trends is great. If you've already found a product that you want to just kind of vet. Do you want to kind of see Okay. Is this really good product is going to sell well all year round Google trends. It's also great for actually finding new products potentially. So we can dio is the default is Web search So obviously Google, you know they own YouTube. They have their new search image search and they'll have Google shopping. Okay, right. There's, you know, Google has its shopping ads. So click on. If you click on Google shopping and you look in the past, let's try. Let's try that past seven days in the past 30 days, you kind of see some relevant trending topics when I look to you to go straight down here. So, yeah, cool. Camping gear, right. Military survival skills, hiking depending on what they search. Query A. Some interesting things can pop up. Just kind of fun to play around with this and figure out. You know, just learn more about your market. Okay? Yes or not enough data. Why find Best results is kind of within the past. A shorter time period with Google shopping ads. We'll show you some interesting results. Okay, so that's just kind of a side note. But, I mean, you can actually help you find product research. Could it'll show you you're looking at one product, but then, oh, these are interesting search results. I wonder how these selling Amazon? Because they're obviously you have similar interests. Or when If you think about bundling to products together, right, you have one product that sells really well, but people are also interested in this other product. What if I was the first seller to bring those two products together? Right, so that's just kind of to help stimulate some ideas. So we'll go back to a web search because I'll show you another example. Let's see if I'm Amazon has loaded. Okay, there we go. So, viral launchers loaded on Amazon and what we can do. Okay, so this is we're familiar with this section, right? The top sellers really great. A lot of great data here where viral lunch also does that I really like is market trends. So, um, violence will give us category specific Amazon specific results. And as we can see, right, Look at this. June is the best selling period May and June of the best selling periods, Right, Just like we saw in Google trends, you see the correlation, right? And when I'd recommend doing with it. And that's why I like prior knowledge. And I always like using both of them together. I don't like just using one to really get a good understanding. And I like Teoh camping here because it's something that we can all understand up all understand. And, um, it's obviously, you know, it's strongly correlated just like I said before. But, um, yeah, well, I would recommend doing the viral launch so it's been camping gear type and other terms as well. So if you have specific, you know your product specific, for example, of its on air masters for camping do like camping, air, mattress, camping, bad portable bed for camping, you know, camping gear and just get a sense up to see. You know, overall, are they do they all follow the same type of pattern, and you can do the same as well and Google trends? But I will say when you type in, for example, watch this So I do portable. Let's do camping bed. Let's see if camping it's still a pretty broad keyword environment will show you some results. It's not terrible, but it's it's still well, sorry. Let's do sorry that seven days, let's do the past five years. It may do like all these little no Okay, so it's pretty so you can test it out. I thought, it's actually gonna be Sometimes when you type in something like like watch this. If I do now, this will definitely portable camping. Bet the more specific you get, the more noisy the graft gets. Okay, a lot of times you'll see this, and that's OK. Do you just have to broaden your search a little bit just cause it's so specific? But if we just had camping bed, that would actually fix the problem. That actually, So you want to kind of do this a few times just to make sure? And again, let's see where the what's the best selling point? You know, end of May beginning of June, right? Just like we saw kind of on viral launch pretty similar right in any way. Yeah, so that's an example of how to identify a, um, how to identify a seasonal product and how to know how seasonal your product is. Some of this, honestly, just use your common sense. But it's also good and insightful to use tools like this that again are free. Well, Google trends is free, and I already have viral launch. It's free to use that to one. I'd recommend using their their other. There are other tools as well, so yep, and you can you can also look a similar related categories give you some product ideas if you want to use this for product research as well. And then one other thing I want to show you actually to other things. I showed you a seasonal product. This is a very good example. This seasonal product. I'm gonna show you an example of a trending product. They're different. So let's look at the past 12 months for this, okay? This isn't the best example. And you get you gotta have to play around with it a little bit. Let's do something. It's This is something that uses an example often in the f b A community. So if we do the past all right, so fidget spinners. Okay, So seasonal products are approx itself, and this is how I define it products and sell well every year. Okay, but there they sell it best in certain months during the year that seasonal trending products or trendy products or products that are only popular once in history and then they're dead and gone forever. Okay. Camping gear has been around for a while. It's gonna maintain fidget. Spinners were here and gone. Look at this. Okay. You see this If you are, If you see this graph when you type in your product idea. I'd recommend to stay away because the trend is already dead and what some sellers have done. And this is something to avoid this. Why making this? Why making this video is you may realize, you know, maybe it's July 9th of 2017 and you're looking at fidget spinners or some kind of product on Amazon and in the Environ launch and healing tenor showing you really great revenue results. You know. Oh my gosh, this is a really great product opportunity and that because there's high demand, But then look, you speak with your supply. You start production its ships so 1 to 2 months a couple months later, right? The demand is completely gone, and you have always inventory that you can't sell because you chose a trending product that it was already dead. Now there some sellers who specifically they see the trend starting to go up, and there's some sellers who specifically want a ride. Trends just produce a bunch of products, sell them out, and then just that's it. And then use the cash, invest in another product and so on and so on. It's very kind of very intense. I would not recommend doing that for first time seller, but that that's what your strategy wants to be. If you don't wanna have consistent monthly cash flow, if you want to make, like, a bunch of money at one time, you can. It's up to you. But I wouldn't recommend it. And it's a little bit more difficult to forecast and do this for a new seller. So I would recommend staying away from that. If you see something like this all right, if you see it start even starting to go up like this like I don't know where it just kind of, you know, there's, like, very, very low search volume and all of a sudden, boom, it just shoots up. I'd recommend staying away from that as a first time seller. This is a perfect example of a training product, and this is what it would look like on the graph. And, you know, depending on where you are on when you're searching it could it could be, you know, like here, you know, right where it just starts to true office and shoot up. It could be here right at the top, like it looks like it's gonna continue on. Continue on, but it's not. Or it could look like this a t end where, you know, it's already gone up and then down. So So just be mindful that you may be looking at a trend in the beginning, in the middle or at the end and will look a little bit different depending on when you are researching the trend. Okay, so that's one and then last one, let's try this out. So I'm gonna type in a product, apparently one of the best selling books in the world. So we're gonna see how well it sells all year round, okay? And I'm purely using this as a as an example of kind of what of a product that sells well all year round. OK, so as you can see here, compared to camping gear, this is a very has a lot less seasonality than camping gear. Remember? Came in your kind of went up in May and June and kind of went way down in jail in December , January, February, right this? Yeah, there's a little bit of noise here, like it goes up and down. Like I said, there's no product that's purely a straight line. There's always gonna be a little bit of noise or a little bit of variation. But overall, look this boom. For five years straight, it's been selling pretty consistently, and it looks like demand really hasn't gone up or down. It looks like it's pretty consistent. That's why kind of chose this example. But this is This is a great example again, even if you're this is a really good example for just a purely like kind of straight line, your product doesn't necessarily have to look like this. It's really up to you. It just kind of figuring out okay, I'm researching the product in I'm just making this up. But I'm researching the product in May, and the best selling for this product is in, you know, February and it goes way up in February. So I know that even if I if the demand is a little bit lower than I liked, it is gonna go up. You can kind of estimate that don't just count on it or bank on it, but just use this to kind of help inform your decisions, or how it looks like there's a really high demand here. Well, yeah, That's cause you're looking at the product in the highest season, the high selling season. It's gonna go down next month in the rest of the months, so, you know, just account for that and keep that in mind. So that's just kind of how to use Google trends. Very simple to do. You can use it to find products, and ultimately, you want to see something more a little bit straight. Ultimately, let's try something else. I'm sure you guys something else. Let's try this. I bet this is gonna go up. There we go. Look at that. This is even better. Okay, this is this is an example of a macro trend. Okay, So I I recommend I don't recommend investing in micro trends. So, fidget spinner, That's a micro trend. But why revenge? It's better so popular. Well, they're a device for maybe anxious people or people with, you know, 80 HD and things like that. So you know this idea this, you know, anxiety. Maybe it's said to be increasing, so maybe products for inside it could be a good idea where fidget spinners isn't so exactly products for anxious people right? That may be a macro trend. Fidget spinner. That's a micro trend. Don't go with micro trend. Go with the macro trend. Silicone is an example of the macro trend. And really, the rial macro trend is mawr. Um is more like ego friendly, reusable, environmentally conscious, right? So those are good ideas of trends. You can actually look a macro trends and think about products within those macro trends. Right? Cause you know the trend is increasing, the demand is ultimately increasing, and that's a great idea of a product to get into. And that's really long term thinking. And that's really great. If you're doing that versus you know, if you see something that's kind of going on a downward slope, you could still generate revenue. Make money. We can tell that over time, you know it looks like it's going down, so you can also use this Google trends for your product specifically, and I showed you how to find if it sells pretty steady all year round, if it's seasonal or if it's trending okay and number two, you can see if your products in a macro trend that's increasing or decreasing okay and I think from we saw from camping gear, it looked like it was kind of going a little bit up. This is It's obviously clearly, you know, pretty much like a straight line. Just proved going up slow and steady, right? And yeah, that's that's a That's a good sign for you in terms of your products. Gonna be in a category that's increasing. So that's how to use Google trends. Who we found this helpful gap questions, as always, let me know, and I look forward to seeing you in the next video. 16. Is Your Product Legal? Skip At Your Own Risk!: The final step of the product research process is to make sure that you are not about to sell a restricted Amazon product, a trademarked product or a patented product. All right, so I'm gonna show you how to avoid all three of these bakery. Do your due diligence in your own research and consult professionals Legal professionals when necessary. OK, but should be pretty simple and straightforward, So we'll start with restricted products. So they're obviously a list of products you can't sell on Amazon, right? Like guns, alcoholic beverages and things like that. There are certain products that you may not really be aware of that you're not able to sell on Amazon. So this is happening me a couple of times where I saw product. I'm like, Oh, this is a great opportunity, right? Relatively high demand with low competition. But I realized that those products were restricted Amazon products and for whatever reason and was on had not removed all of the seller's yet on. But there's still a few sellers able to sell, so it's very important to do. This will include links to all of these that about to cover below. These are all free resource is that I highly recommend that you utilize s Oh, yeah, This is the Amazon FDA prohibited products list. There's there's a big list here. They can kind of read. So there are a few different types of restricted products. There are products that are prohibited just period from being sold on Amazon. OK, that you just can't sell, no matter who you are, what you dio There also products that you're able to sell on Amazon if you get certain certifications and approvals and things like that. Okay, so we have the restrictive products category here, as well as the categories and products that require approval. Okay, so we want to make sure that we look at both these before we are prepared to sell so restricted products. Okay, What you can do is for the restricted proxy category, just to make sure you know it already, product, you're not allowed to sell. You would simply think about your product and then go through and select the category that is most related to your product. Okay, so whatever, That may be an obviously, there are several kind of options here, so make sure you choose the correct one and don't give you more details about, um, you know, give you more detail on that restricted product. Okay? We go back to go look at the other category, right? These categories and products that require approval. So you're not allowed to sell on Amazon until you have approval. Okay, so here are just a few right collectable coins, videos, DVDs and Blue Ray Amazon Watch guarantee warranty. It's interesting holiday selling guidelines and toys and games. So there are certain toys and games, by the way, that you will require approval for again. This could actually be an opportunity in the toys and games category, because many sellers will stay away from those categories. But yeah, they're both kind of those categories that you will need approval to get into. So make sure you know that and do your research beforehand, and then also there some product that you're just not able to sell at all. So just make sure you know the difference with both in on one end, right? This certain kind of the gated categories, it's, you know it's possible, and you're able to get unjaded if you go through this process, so it just takes maybe more time, or there may be more things that you need beforehand. But this could be a better opportunity, because again, like I spoke about before, that this is a barrier to entry. The more barriers to entry, the less competition in general there is. So, for example, if toys and games requires approval, there are a lot of new sellers that aren't gonna do that. They don't want to go through the work. And there are plenty of other opportunities and in things to sell that generate consistent monthly cash flow that aren't in the toys and game category. But this could also present an opportunity. So just having to kind of keep in mind, make sure you do your research. Make sure you're not about to go sell and make sure you do this before you start producing any products that your product is not restricted or prohibited on Amazon. And if it is, if you're able to get approval that you do so beforehand, OK, and the best way to do that if you want to know if you get approval is just to contact Amazon directly called a customer support number, and that would be the best way. Okay? Or contact them actually through Seller Central and that's restricted and prohibited Amazon products. Next patents. So patents. This is very, very important. Guys, this is very important. I see a lot of new sellers get tripped up by this. So there are two types of patents utility patent and design patents. Okay, so basically, a patent is a It's a friendly have described this best. A patent is something that a inventor has that doesn't allow anyone else to infringe upon it. So, for example, on Shark Tank, there is this product. It was a folding guitar so the guitar would fold. It's basically I think they're patent was very basic. It was like a guitar with a hinge. Nobody else for 20 years can produce a, um, a guitar that folds down in this certain way. Okay, so there are a lot of patents on really simple things that you may not even be aware of. So it's very, very important to patent research, and you may have you want to consider hiring a lawyer or some kind of attorney to help you with this. If you're unsure. Okay. I always want to make sure I'm not a legal expert. This is disclaimer, so make sure you just consult the right. I do a lot of patent research on my own. I also have a guy that that gentleman that does a lot of patent research help for me as well, and I include a link to his services below. He's not an official lawyer, but he does a lot of very thorough patent research. I've been very satisfied with it. And, um, yeah, so long crude oil into that blow if you choose. But again, he's not a professional quote unquote but is very inexpensive. Option. Make sure do you research here and for patent search? I obviously use Google patents. This is a great way if you're doing a patent research on your own to find potential patents . When I would do is type in several versions or several different. Um, you know, key words that would describe your product and just really looked through and go in depth and looked through the results of for example, let's do like I don't know, actually lets you will find that guitar foldable guitar folding guitar you're off folding guitar. That's a great idea. Let's do that. You have folding guitar stand collapsible. That guitar, right full on guitar stand folding guitar was self so several different actually types of patents. And what's great here, as you can see, you know, the images that describe it. You can read some of the detail again if somebody tripped you up or you're not sure consult legal, professional and again. But I I find that I could do a lot of this research on my own. This is very important to do, though, guys, so make sure that you do it. If you do find that this product would. If you were to produce this product, it would infringe on an existing patent. What you can do is actually approach the business. Who created the pattern or the inventor. And you say, Hey, I would love to, like, sell this type of product. I think be a great opportunity. Are you interested? Some kind of licensing deal on to where you know, on opportunity where you can use their patent and you just pay them. You know, a royalty on the number of goods that you sell or some kind of it's not something like that . That's also an opportunity as well. So don't discount that on. By the way, guys kind of fun Fact microwaves and refrigerators, the first microwave or refrigerator, I believe both were patented. So the first microwave that was invented, nobody could create the same. That same type of basically microwave for 20 years and then after 20 years, right. A patent is then available to the public and people, and now you're able to start through. The public is able to start using it because they don't want to withhold it to The government doesn't want a business to withhold their rights to use a certain invention they want, you know, obviously technology and economies and everything to start growing and improving. Right? So so that's something to keep in mind. Do your research here. I like using Google patents. You can also go to the U. S. Trademark and patent office, and that will also be helpful for you as well. This is more ergonomic for me, and I like this better. This method of Google, Google patents, but uspto include a link to that below. That's also really great resource, and that's actually the resource. That's where this. All this data comes from right? That's the official source. So and then lastly. All right, You want to make sure that you're not infringing on any trademarks, So, um so, yeah, you want to make sure that your if you're using a design, for example, remember we looked at mugs for Dad's? So one was, Let's see. Was it world's best? Farner? Let's see if there's any trademarks on this. So look at this. Yep. Um see. So this is a great example, and I didn't even I wasn't even aware of this. So you'd be surprised by what's trademarked, Right? So? So patents are for, like, products like the design. You know, it's like certain functionality. Well, it's utility and then also could be designed as well of a certain product. Trademark is more for words and logos, right? So for this to be an image or it could be tax or could be both right combined. So for this case, right, if you look up on Amazon, there's a mug that world's best farther. I mean, father, right into mug and look, there's a live trademark on that. So if you create a mug that said world's best barter. I mean Father, right? And so that on Amazon you potentially be infringing upon this trademark. So if you're ever creating a product that has text like a T shirt, a mug, something like that, that's text based. Make sure that your brand name your, um your logo that none of that infringes upon existing trademark. Okay, So even if it sounds similar, So, for example, this would be an example of a of a design, right, A design trademark. But also, when you have your like I said company named product name your brand name right When you're when you're coming up with all the names for this, you want to make sure you're not infringing on any existing trademark, and that means it can't even sound like it. So, for example, if I s 02 things and again, I'm not again, I'm not a legal expert. Consult legal experts on this. Do not just take my advice. This is just kind of what I've learned when I personally learned Aziz not a legal professional, but is what I've learned. So with trademarks, if you have a similar sounding trademark, So, for example, if you have a clothing brand called like like Go Go clothing. Right? And there's another clothing brand called Google Clothing, right, and they have a trademark. They consume you because it sounds similar, right? The whole point of trademarks is is for the consumers, for us, the customers who are buying products and to reduce the amount of confusion. Okay, for example, there is a Pepsi Cola company, and there's also a Pepsi trucking company. I believe there once in Georgia ones and wherever you are, Pepsi Cola's headquarters is. But those were both able to exist because they're in two different industries. OK, so you could potentially have a similar company name or brand name or product name if they're unrelated again. I don't want to say that it's okay. You have to consult with a legal professional first. I just in general wanna avoid that. But also, you know what I would do is also include a link to a very helpful video on trademarking from an actual trademark professional. That explains this and more depth basically, for your brand name for your company name. It's better to make up a completely new word, and you just make up a new word for your for your brand for your product company, because this will reduce the likelihood of getting sued. But even then, make sure you check. You want to make sure you're not. It doesn't sound similar to another competitors in the same industry. So So, yeah, so that's just a little bit about trademarks again. Do your due diligence on Could a link to some better Resource is of professional resource is for you as well, just going to keep in mind you trademark AEA Do due diligence and research. Make sure you don't have anything that sounds like another existing trademark, even if it's not in your industry just to be safe. It's better in general from when I learned personally to create a brand new word for your company. Brandon. All that for patents. You need to make sure that you're not infringing on any design or utility patent, and that's a big, big no no, right, Just like trademarks. Because because that could get you sued and you'd be surprised there even some small, small things right that people that inventors and things have patented that you can't infringe on okay, So just because it's simple doesn't mean it's not patented. Just do your due diligence and research. And if you have questions, consult a professional and then, lastly, this you can do this completely on your own is make sure that the product you're planning or would like to sell is not a restricted Amazon product or prohibited Amazon product. And if it is and you're able to sell it, you need some certifications. Be sure to get the certifications and go through that process. So if you have any questions, let me know or consult with a professional lawyer. But I definitely want it. You know, this is very important, so that's why I want to make a video about this and hopefully find it helpful. And let's go ahead and get into the next video. 17. Read Your Customers Minds to Know EXACTLY What They Want: So how do we create a product that people want and will actually buy? So first, we need to understand our target customer before we're able to sell to them and create a product basically for them. Instead of just creating a product that I think looks good. That I think will do well. That I think people like we want to know what they like and what they want first and then build it from there. Because basically without getting too far into it, you know, we have a product opportunity. Next what we're going to do here is dive into the reviews and actually see, okay, here's the current product they're selling. I'm going to make a similar product, but I want mine to be better. Here's how we're going to make it better. Then we can take that information and go to Ali Baba, for example, which is a online platform where you can find suppliers, which we talk about, you know, in a later course about Ali Baba supplier negotiations. Find a supplier and like, hey, you send him a photo of like Amazon product, I want this type of product, but here's the changes that I want made, okay? It'll make more sense as we go through, but basically you don't want to just sell the same product as everyone else. You want to sell a better product. What's going to make it better? Is this going to solve problems that other products don't? So same example. We're going to go back to the dog stretcher example. Type in whatever keyword it is. We'll say dog stretcher. We're going to scroll down and you want to look at the products that have the most number of reviews because that's going to be more data for us to work with. 139. That's pretty great. So we're going to open a new tab, 144. We can open that in new tab. Not a lot of reviews here. For a lot of these products that's different. That's like a cat bag, right. And so on. So usually what I recommend is looking at 55 listings. Okay. This is actually very unique. There's very, very few options here. Here's another one. Okay? So there's three and so on. And I'm not going to look through all five just because there'd be a lot more time. But I'm going to show you how to get through this. So we open each in a new tab. Click on Healum ten Chrome extension in the top right corner. Scroll down and click on Review Insights. Now this you can do with a free healing ten account. Okay, this is totally free as of now and hopefully it stays that way. We click on Review Insights. Then what we're going to do is go to Review Analysis. I just have to wait a second for it's to load, right? So we're going to go to Review Analysis. There we go. And we're going to do that with all of the products again, helium ten. This is for the next product. Scroll down. Click on Review Insights. All right, so review Analysis is loaded for all three products. I just had re record this because it slowed out. But what you're looking for here, and this is what's really cool about this tool, is this is basically a word cloud assorted as a table. Okay, To make things more simple, we have a keyword, right? So a certain word, the number of times it was repeated over here. And then the average review rating associated with that word, if that makes sense. For all of the reviews that contain this word, the average rating was five star. For all reviews that contain the word product, it was a five star. Handles 4.7 and so on. And then stretcher was mentioned 13 times in all of the reviews. Product was referenced ten times, handles was referenced nine times, and so on. So boom, it's a really fast and powerful analysis that makes things so easy and I'm going to show you how to find the gold in this, okay? So you want to look at both positive and negative reviews, but especially you want to look at the negative reviews because this is how you're going to win and exploit competitors in your niche, right? And if you can't find any ways to exploit, that's when you move on to the next. Because sometimes you're going to find opportunities, other times you're not. And you're also going to uncover some other interesting insights here as well. So first thing that I like to do, so I'm here in the first product, I want to look for low number of reviews over here. 4.2 anything. 4.4 below, I want to look into, it's the word like, that's interesting. So what I can do is I'm going to click the drop down. I don't like the straps. Something I like. Okay, I like the middle strap. Like a stretcher. I like to think, okay, not really helpful, it's just the word like sometimes this will be helpful, sometimes not. Keep scrolling down. Let's see, 3.8 better the handles hold. It's better than using a blanket. Ah, might need a better belt. Okay. Better solution. Grabbing a sheet or blanket down in the past the handles. Here's what's already interesting. Okay? Sometimes we're looking like, okay, why is the word better associated with negative reviews? And it's actually mixed. You can see like a five star review here and like a four star, so it's kind of mixed. But what's cool is look, a lot of people are saying, and this is where you're going to have a pen and paper out. And you're just writing down insights. It's going to be an organized mess. You're just writing down insights. You're learning about your customers right now, okay? And you can click on every single one to learn. But I'd like to drill into the negatives first. But what do we learned so far? It's like, I don't know, summer well look, A few people said it's better than a blanket. Or maybe I would have been better off using a blanket. So what most people do instead of this product is they use a blanket. So I'm thinking ahead. Okay, this is a bit, two steps ahead, but I'm thinking like a chess is. When I create my listing, then I want to have an example where, hey, our product. Yeah, it's like $100 or whatever. It's way better than using a blanket. Like a blanket could injure your dog. Our product, because think about it. When someone buys your product on Amazon, they have two options. They can either buy somebody else's product or not buy any product. That's the only two options they have. Buy somebody else, sorry, buy yours, Buy somebody else or not buy at all. So I'm already thinking, I'm writing this down to my notes. Okay? My customers who buy this, either they used a blanket in the past and had problems or they're worried about using a blanket to transport their dog. Because remember this is a dog stretcher. So they're using the dog stretcher. So I wasn't really looking out for this, but that's an interesting insight, so I'm going to write that down. But this product is actually doing pretty well overall. There's not a lot of negative sentiment, a lot of five star reviews. So up here, stretch product handles, look at that. 4.7 with handles, let's check it out. It looks like they're doing a good job holding the handles together. It holds a bit better. The handles give you control. The handles are comfortable. The handles are amazing. The handles are well sewn. The handles are make the lifting easy. Okay. So when you make your product, here's note number two that I would write down this if I was looking to maybe get into this niche. I don't know if I'm going to sell this yet. I'm looking for opportunities. I'm just writing down all these different notes about this audience. Because if I can find an opportunity, then I'll sell this product, assuming it's profitable. Handles are super important. The handles need to work properly. They need to hold together. They need to be comfortable, obviously, right? But those are some things that it's obvious once you learn it, you're like, okay, yes, write it down. So maybe I need to have grips. How can I make better handles than this product or make sure they're at least just as good handles? People are using it for blanket. Let's see what else. That's 4.8 I like like unique. This is stairs. Look at the stairs. She was not allowed to jump up and downstairs. We lived in a base with stairs going up. I have to transport him. We have stairs. Okay. So it's for big dogs where they have stairs and they need this to get up and downstairs. Okay. So what was another note that I'm going to write for my Amazon images later down the road when I'm selling this product or if I sell it, I want to have an image with stairs. Okay. Why? Because people are using this with stairs. So I want to show it being used on the stairs. Well, what's the point of that summer? It's showing because I know my audience, I know they were using blankets. Now they're using this, they're using this to go downstairs. So I want to make sure that they have an image of showing someone using this and how easy it is and safe it is going up and downstairs image. Let's even see, I'm just going to out of this one, I'll show you the other two. Yeah, They don't even show it going up and down Maybe in the video they do, but they don't even show the product going up and downstairs. That's a mis for them because people are doing that, showing someone how they're going to use it and they know how they're going to use it when they see like, hey, this is great for stairs Re oh my gosh. How did you read my mind? That's exactly why I need this is to transport my big dog up and downstairs. There you go. You've just won them over over these other products. Okay. So that's one example. Again, you could go in more depth. I'm going to just going to run through a couple others because I think there's some interesting insights here. Take as much time as you want. The more time, the better. Now look at this. This is what I love to see. This is a really great opportunity. It's not always going to happen this way, but when there's a lot of negative reviews for one of the top sellers, Amazing because what does that mean? You know, it's kind of like they're weaker. If you think about a boxing match, it's like boxing, like a really tiny, you know, person. You can, you know, not physically hurt them but All right. So we don't want to scroll through, let's see, because it's kind of Brandt very wheels. Look at this. Wheels. 3.7 Yikes, 3.7 So let's check out the wheels. They didn't even bother to give me the wheel bar to insert into the wheels, so I can't even use this wheel. Oh, wow, that sucks. We've decided to have wheels on the inside of the frame. This would make it easier going through tight spots so that wheels weren't in a good position. Assuring the structure was 22 " across bottom where the wheels were and not 22, it's 26 and she almost fell out. Okay, so the dimensions were wrong. Being on wheels is perfect touch. Okay. So they like the wheels, the bolts that came attach. Ah, but the bolt that came attached to the wheels were not a proper fit. Wow, I didn't use the wheels but instead use it as this. Okay. We did take off the wheels so we could carry through the doorway. So people like the wheels and probably bought it because the wheels, but we're having problems with them. A few different problems, the wheels coming off the wheels, not being in a good placement. So I would consider, number one, I'm going to write the store to have wheels. So look into having wheels, but if I have wheels, I need to be very careful and actually get them used. I would find someone in my neighborhood if I'm developing my product. Let's say I order a test sample. I get my test sample K. Use this tem sample with your dog. Run it like you normally would. What problems do you have? Get hands on. Kind of approach and see, you know, with the wheels. Do they work well, What do we need to change about them? And again, I'm skimming through this obviously, because I'm not going to make this a two hour video because it'll just be a total waste of your time. But I'm showing you what to do and how to go about this. So I'm writing down. So now what is this? Note number three is about wheels. Okay. Consider having wheels. And if I have wheels, I need to make sure that they're easy to use, that they fit correctly. All of that and I would have in my listing and my bullet points again later on like our wheels work because I know this competitor, their wheels don't work. So I and my listing going to say our wheels work unlike other competitors where their wheels blah, blah, blah, blah, blah, our wheels are designed to right to work. All right. Another one, super interesting, six reviews, this, there's a bunch of people who buy that don't leave reviews. So six reviews mentioned German Shepherd, huh? So, I can look into this but guess what? I'm already thinking, I maybe for my main image, I'm going to design this specifically for dogs like German Shepherds. I'm going to have my main image be a German Shepherd. And I'm actually curious. I'll check it out later. Let me see if I can just minimize. No, just maximize anyway. I'd be curious to see the main image of this product. So I have a male German shepherd. We use that German shepherd on it. My German shepherd is elderly. Interesting what an interesting insight. So again, think about dog owners. If you're, if you're a dog owner, you love your type of, than any other type of dog, right? They're the best. If you own a German Shepherd, you want to buy a product that's made for German Shepherd. It might be too niche, it might be way too specific. But maybe I would gear my product toward German Shepherd. German Shepherds Labs, golden retrievers, like those type of dogs, bigger dogs. But my main image is a German Shepherd, because guess what if my main image is German Shepherd, You own a German Shepherd? Which one are you going to buy? Assuming I have decent reviews, I have good images, my product, I'm going to win. Here's another little hack I want to share with you. It's acually why I chose this example. There's someone I know. Let's think of, this is a dog stretcher example. You could create multiple. It's like almost the exact same product. It just the images are slightly different. That's it. Everything else is the same. So for example, product. So you sell basically the same product on different listings. One of your listings, the main image is a German Shepherd. Another one, it's a lab, another one, it's a golden retriever, but you go on Google.com So you go to Google, you type in what are the most popular dog breeds in the United States. You look at the top five and you make a listing for each five. It's the same product, but it's catered. So you have a so it's like German Shepherd dog stretcher. You take the same dog stretcher. Also sell on another listing Labrador dog stretcher, Boxer dogs stretcher, whatever it might be. See what I'm saying? So it's a little advanced strategy down the road that I wanted to share with you. If you're lost, ignore it, don't worry about it. But yeah, review data is very powerful. And remember the reason I'm thinking two steps ahead is you're going to use this to develop your product, but you're also going to use it when you go to create your listing. Later on when you make your images, your copywriting, like your bullet points, your title, all of that. So keep that in mind. German Shepherd. Look at this. Three stars for strap. Remember the other one was 4.7 for strap. This strap is extremely cheap. Strap doesn't fit. If there was a strap, okay, strap broke on the third day, this strap seem useless. Wow, okay, great, great data as well. So we know that people really care about this strap. And again, it reinforces, it needs to be good quality. So I'm just readding to my first note. Strap is important, make it comfortable, make sure it's super high quality. Okay, and we can keep going down missing, that's interesting. Let's see what was missing. Missing parts. Missing screws, missing bolts, missing parts, wow. Okay, so maybe you want to focus on a more simple product to where we don't have these issues. But this is amazing. This is such an easy competitor to compete against because they're screwing up big time, missing parts, things breaking. Wow. Awesome. If I'm looking to sell this product, I'm excited. I'm like good because we have one strong competitor so far, but this one's weak. All right, then we move to our last analysis here. And again, I recommend going through five, but I'm just doing three just to show you an example and see how each of these are different. Okay, now this is interesting bought that might indicate this is why people bought it. Let's see. I bought every fancy harness I could think of. Yet this is the best. It was cheap. I bought this for my dog who couldn't walk. I bought three different kinds. Returned to two more expensive ones. Hmm, Bought for a large elderly dog. So yeah, these are for larger elderly dogs. I'm going to take that note, German Shepherd. That's why people are buying these types of products. I'm just writing that down as a mental note. I'm like, okay, I know who's buying this, They're taking it up and downstairs, you know, let's see, bought this and it was okay. Okay, so that was just kind of interesting. Four stars. Okay, let's check this out. Off, she couldn't get in the car. She couldn't get off of it. She it was hard to get on or off. He slid right off. Camera turns itself off. Is there a camera on this? It was slipping off. Let's see, my dog had to say off cast came off. Okay. So not a ton. I thought it would be more about the pride. There's a few that said, what was it they're having trouble coming off on or off or sliding off. I would look into that. I'd be like, hmm, We need to make sure that obviously this is very comfortable for the dog. So we got to think about like the design of it. You know, maybe a little bit more. What would you call it? Not mesh. What am I thinking of? Like not rubber but like Yeah, something soft but like kind of has traction. So that's just kind of what's rolling through my head right now. Again, this kind of organized chaos brainstorm kind of on paper and then reorganize it later, But it's going to give you some really clear guidelines on like do these with your product. Just do these and you will succeed. Okay, that's pretty much it. Let's see, item 3.8 star for item, and we're almost done here. The item is comfortable. This item is unusable as a sling. The item does exactly great item order. Okay? Yeah. All over the place, I'd like to see where all of the reviews are focused on the word, like all saying the same things. Another little tip I want to give you is this was an insight from helium ten from Bradley Sutton, which is really cool. He was doing research for a client who sold peptides or college and supplements. Guess what? He used the Amazon review data on the top selling college and supplements on Amazon and Get was one of the most common words that showed up. Guess what it was? Coffee. Coffee was one of the most common recurring words in all of the reviews, so we drilled in as a coffee. How does this have anything to do with college and supplements? Guess what all the people said. This goes great with my morning coffee. I love taking this with my morning coffee. Best thing with my morning coffee. I like to taste this with my morning coffee. So why is that important? So first of all, I wrote it down, just like I said, write down as a brainstorm, Then guess what? They made sure that one of their images, or a couple of their images had coffee in the image. Why? Because keyword data can't show you this. But they were able to extract the review data and they know their audience. They know their audience is taking college and supplements with coffee. So when I'm a buyer and I know I'm going to take it with my coffee, and I see a listing and it's collagen with coffee. I'm like, boom, you not completely won me over yet, but you're starting to win me over over these other options. Because you're getting me, you understand me. That's the whole point here. You need to serve your customer to the best of your ability. And basically, like I said, what you're doing with this data is you're writing it down and you know exactly what you need to do with your product. So you can take literally an image of a product on Amazon, like the best seller, you find a supplier in Ali Baba, send it to them, you know that image and say, this is what we want to produce, here's the dimensions. You can look at Amazon for the dimensions, but here's what we want to do to improve, what can we do to improve. And then it's kind of back and forth, and that's how you do it. It's not this huge complicated thing. You're not inventing something new, but on one end, you're not inventing something brand new, and on the other, you're not just, you know, selling the same crap as everybody else. It's somewhere in between. You're improving what's already there. Because think about it. Why would anyone buy from you? If you're no different than anybody else, you have to be better. That's how you went on Amazon and that's how you went anywhere, that's how you went in life, you know, you have to be better. That's how you get jobs, that's how, you know, sell products or sell services. So anyway, I would recommend doing this with a couple others. I'd also recommend, you know, diving in a little bit more than I did. You can literally go through every single one if you're an overachiever, which would be ideal, and just write down all the things and by the end you're going to have a crystal clear picture of who your audience is. You know, are they mostly male or female? Kind of think of that in mind. What event are they using this for? What are their biggest pain points? What do they like most about, you know, the best products? What do they like the most? Write all of those down and you'll use that to then have a plan to customize your product. To slightly change, you know, the existing products that are there in Amazon make your own and then it's going to be better and highlight that in your bullet points, in your images. All of that which we cover in a later course in the listing Amazon SEO listing optimization. But it's something that, like I said, product research is the most important. So everything you're doing here echoes on all the way through the process, all the way through product launch, return buyers. All of that's happening right now. And by the way, this is one of the most important, if not the most important section of Amazon product development is right here. Okay. So of course if you have any questions, let me know. But really powerful tool, free data, you're not just selling what everyone else sells and then losing and being like, why did this work? You know it's really, really powerful. So hope you see the value of this. If you have questions, please let me know in the Q and I section of that. Being said, let's get to the next video. 18. Know With Certainty That Customers Will Choose YOUR Product: How do we know that people will actually buy our product before we go and spend a bunch of money in producing a product and shipping a product. Treating an animal is on listening and all of that. The answer is pick Fu. Pick f2 is a survey distribution platform, basically a company that is specifically catered to answering virtually any questions that you have about your product using quantitative and qualitative research. Basically to put it simply is if you have any question about your product, meaning, hey, what design will my audience like the best? What main image Do people like better? Or, hey, here's a current product on Amazon. What would my audience say? Give me inspiration to improve upon it, right? Is there any question that you have about your product development? Pick f2 is going to provide the answers. How did they do this is basically you can create a very simple survey and then distribute that survey. So create and distributed survey all through pick f2 to your target audience. And they're going to respond back to you and give you extremely valuable, extremely precise detail and what their opinions are depending on your question. I'm gonna show you an actual example of how to actually go through this. Also of a link in the resources section of this video where you can get, I believe, 50% off your first poll. I've been working with them to make sure we get you a really good discount in case you do use Pig foo, do you use that link? Or the promo code associated should be in the resources, should get 50% off your first poll, which is super valuable. And one pole can completely change the trajectory and the success of your business. And you'll see why. Use the link provided. Create a free account. So it's totally free to sign up for pig fu. You only pay if you end up running a survey. So it's free to sign up. So go ahead and sign up. Once you do so, then you'll be able to click on Start a new poll in the top right-hand side, and then click on Use pull builder. Scroll down and select E-commerce. Again, the majority of people who use this, our Amazon sellers, but this tool is still really, really not well-known. So it's going to give you a huge edge over your competition. That's crazy. Select E-commerce, scroll down to next step, or it'll automatically show under here, it'll ask you what you want to test. Usually what I test is product design, product concept, main image are the majority as well, sometimes also product packaging. But definitely in general product design, product concept. That's usually what you'll choose, especially at this stage. And go ahead and select that. Scrolling down. Then you'll write your question. So what questions do you have about this product Like, do you know for sure that your products are going to sell well? Or you kinda worried or like, and I don't really know if it will. And you want quantitative data, people telling you either this product we really like, and here's why or whatever it might be. So in this case, I wrote an example question based on the design, which wine stopper are you most likely to buy if any? Please explain why in one or two sentences. Based on the following designs, which wind software are you most likely to buy, if any? I like to ask, which option are you most likely to buy instead of what do you like the most? Because then it's like what would I actually buy? And it gets them thinking of actually purchasing. And it's like, I wouldn't buy any because x, y, and z or this is what I would buy. Next way you can do so that's just your question. Next, you can upload up to eight images, anywhere from as low as one image to eight. For one image test. You could do this if you're like, Hey, here's the top seller on Amazon. Take that main image, literally go to Amazon, download that image just as it is and upload here and he picked foods she totally fine to do. You're not don't say, hey, this is my product. This is my image. To say, upload that image and then say, ask, what would you do to improve upon this product? And then you're going to get quantitative analysis and data back of people telling you exactly what they will do to the top seller on Amazon to improve upon it, to make it even better. That's one option of how you could use this. And I've used that a few times, but I use all the time. Is this what I'm showing you right here? Let's say by this point, I've established that I'm interested in selling a crystal wine stopper on Amazon, like I've already gone through the data. It's a good product opportunity. But my question is like, how do I design a crystal line stopper? Like what should it look like? This is going to tell me what it should look like. What I did is I went on Etsy number to Amazon and number three is Google Images. And I typed in crystal wine stopper into each of the search engines, all three of those places. Also a number for Pinterest can also be a really great place as well. Go online wherever you want and find images of products that you think look really good or beautiful or that people would buy whenever you feel like it doesn't matter. And upload anywhere from two to five or more images here, I usually do around five on average. And then here what you'll do is you'll just download the images right from Google or Amazon or Etsy. Totally doesn't matter. You can even take a screenshot, but downloading the image will have better quality. And you'll just upload right here, all of the images here. Then what people are going to do is select what image they liked the best in order and until you why they liked this better. And what's crazy is there could be totally shocked. You could say, I think this amethyst purple crystalline stopper is gonna do really well. Think people are gonna love it. And really they loved this pink one and they'll explain why they like it to it, which is super valuable. And they'll give you data that you can't find anywhere else. Like you can't find it from keyword research, you can't find it from review data really powerful and your competitors are almost guaranteed not doing this, which sets you apart. Then scrolling down, you have to poll options, either ranked or head to head. I'd recommend ranked, ranked is cheaper, faster. Basically ranked is people are going to, instead of like pig food putting two images than selecting them, putting another two images and then selecting takes longer. It's more expensive. Ranked is basically, you're going to ask people to rank in order from their most favorite to least favorite, and then also provide detail on why that's the case. I always almost always do rent. I haven't actually done head-to-head yet. Scrolling down. Then we have audience targeting. So you can either target a general audience or you can customize. The more customize your audience and the more expensive your poll does get. But it is very important. And it's a definite depends on your product. So certain products maybe don't need as much customization. Other ones maybe need a little bit more of a custom audience. So the price will range there, but it would definitely recommend getting custom with your audience because you don't want to ask random people on the street, Hey, what do you think of this product and then give your opinion, That's garbage. Like if they're not your target audience, their opinion doesn't matter. They're not buying your product. So you only want to ask your target audience, people are going to buy your product, what they think and what they would buy. We select custom audience. As you can see here, we can select age range Prime membership, consume audio books, cat ownership, coffee, cosmetics, credit score, cryptocurrency, eBay, education level, Etsy usage, etc. Super wide range, really powerful. In this case, our poll is for wine stoppers. What am I going to select? Almost like wine drinkers and we can do here in the search bar just like I'm gonna type in wine. And so there could be cookbook. They read cookbooks, food and wine, very selected wine drinkers. So that's why it's not showing up. Let me just X out of here. Let me go back up. Custom audience, go back to the search bar. There we go, wine. Let me type that in again. There we go. Wine consumption. Yes, we click on Yes, there we go. And now wine drinkers has been added to our target audience. So it's going to ask basically people who are in the United States who have identified say, Hey, we drink wine, we're going to target them. So because of that, I'm not going to go target by age range either. Because you think, oh, someone who is drinking wine needs to be over the age of 21? Well, likely if they identified as yes, I drink wine, they're probably over the age of 21 in the United States, obviously 18 or whatever age in other countries, but that's the case. So in this case, I'm just keep wine drinkers. I want to ask wine drinkers what they liked the best right now if your products more specifically for female, you can then specifically also target female wine drinkers. So they have to be female and wine drinkers or the opposite for mail, whatever it depends on your product. But in this case I'm just gonna target wine drinkers overall. But if it is Crystal, maybe it is geared more for women. So I would definitely like to ask a female wine drinkers potentially. But just as an example, after we select all our target audience, scroll down and you can choose your audience size, either 5300 or 500. The bigger your audience, the more you have to pay, but the smaller your audience and less statistically significant. So I'd recommend if you're really on a tight budget, bare minimum is 50. You'll definitely some very good insight and some very good data. But in general, I would definitely recommend a hundred, two hundred and five hundred. It's obviously better data, but it gets a lot more expensive. And unless you are really trying to launch in more competitive space, if you have a bigger budget, two hundred and five hundred could be good for you. But for most of us myself included, I'm stick with in general 100. But if you're really strapped for cash and you really don't want to, then I would do 50 at the bare minimum. If they had an option for 25, I would say no, like 50th, a minimum, but definitely Overall 100. You're gonna get much more statistically significant data where if you just shows 50, it could, it could look like this one. These two are really, really close. A and option a and C. These are what people said, where are their favorite options? But if you did a 100, it can be at, oh my gosh. Option C was a lot more light, but you didn't know that because it wasn't statistically significant. Make sure your audience is really targeted, and then also makes sure between 50 to 100. But ideally a 100 though, depends ultimately on you just want to give you said you up for the best chance of success. To know more about respondents, you can click to specifically know more about your audience. But usually honestly, what I want to know is the answer to my question. So I just keep the free gender identity age range. Basically, this allows me to slice and dice my data. So when I get my data back, I can see, okay, how did men respond versus women or how did this, what was this age is favorite wine stop reverses this. Maybe 45 to 50 five-year-olds liked option D better. But this age range like this design better, whatever. It depends on what you're trying to accomplish and obviously can go way crazy, go down in the weeds. But keep it really simple. You have one very important question. It is going to be the foundation of your businesses success very inexpensively. At the end of this, total is about $220 for this, obviously, if I chose 50, see how this changes. Keep in mind, you should be getting 50% off with that coupon code that I have in the resources for your first poll. And in a lot of cases, one pole is all you need for your new product launch. In terms of the data that you're going to get back from this. And I should say that, yes. So you see the price over here. You can choose any add-ons. You can make it public to save $5 if you want. It's totally up to you. And then down here is all the descriptions. So we didn't size of 100 wine drinkers. Here's our question, here's our images. All right, everything looks good. And then go ahead and proceed to checkout. And then that's when you would pay. You can actually run through this and see how much this would cost before actually paying as well. But like I said, in terms of the information in the inside, you're gonna get a basically like, Oh my gosh, I was going to source a product that looks something like this. But everyone said that this product in the beginning, they liked so much more by like a ton, 80% people. This is their favorite. Wow, that's really powerful. And that's going to completely change your business and ultimately down the road, make you way more successful where you would never have known so extremely powerful tool. I've said it so many times. I use it for every single product launch. I don't launch a single product unless I've used this tool. And then a very similar poll to this, because I want to make sure that I have the best design. Because before I start manufacturing, in one way it's kind of like an insurance policy and another way it's kinda like a secret weapon that I'm gonna uncover secrets that none of my competitors, no, and that they're not willing to pay for that? I absolutely am. So that's overall, it's picked foo.com, It's the reason you use it and that's how to use it. Very, very important. And of course, if you have any questions about this or anything else, let me know in the Q&A section. And with that being said, let's go ahead and get to the next video. 19. DO THIS Before Even THINKING About Ordering!: Before you place an order with your supplier and start producing any units in before you do any kind of selling, you want to make sure that your product idea is going to be profitable. Obviously, that you're actually, for every unit that you sell, you're going to make money back. You'd be shocked by how many Amazon sellers don't know their profit. It's crazy. That's not going to be the case for you. What we have here is in our product research spreadsheet, actually have a tab for product margin or profit margin, where you can calculate based on your sale price and all the other fees, your potential profit per unit and in dollar amount as well as in percentage. So how it works is pretty simple. First, we're going to enter in our product sale price. Obviously, depending on where we are in the product development phase or the production phase, we may have not a very good understanding or better understanding. Usually what I like to do is whenever the top sellers on Amazon, my goal is to be of a similar type of product that I want to sell, in this case, crystal wine stopper, then I would want to make sure that I sell a product that is definitely priced above that. Usually depending on the product though anywhere from two or $3, all the way up to even $10 or more than the top seller on Amazon because I'm going to position myself as a premium product, a better option. So therefore, my pricing is absolutely going to be higher by as low as $3 around to his highest $10 or even more. Again, definite depending on the product. That's just a good general rule. If you want to keep it simple, you can just price yourself a little bit above the current seller, top seller on Amazon to give you an estimate. That's the price point that you enter in here. Next, these top three costs in fees are going to be given to you by your supplier. You will not know these fees until you start actually finding a supplier, start communicating with them. Then they're going to tell you, you're gonna tell them basically, Hey, here's what we're envisioning like. Here's what we want, the top of the silica like yours at the bottom. Here's kind of a size, just in general, here's what we're looking for. Can you produce this for us? And if so, what are the production costs of packaging costs, etc. You could try to guess these beforehand, but you're not gonna have any hard data until you're in the supplier negotiation. Phage was some of you already are. So just kinda keep that in mind depending on what step the process you're in. So for production cost, this is simply the cost of how much it takes to produce each unit. So however many units you have, how much does it take to actually produce the actual physical product? Next, we have packaging costs. So your beautiful amazing product will go inside of some kind of beautiful amazing packaging. How much is that packaging cost? Basically, what your products going into the customer's receiving. How much does that cost? And of course, it completely ranges depending on the product and then the complexity. And also that includes product inserts, like a thank you card where some kind of insert your just a piece of paper that goes into your product that would be included with packaging costs. That's kind of part of the packaging. Next, we have shipping fees, so we have your products produced. Your packaging is produced with all the labels and the inserts and everything. And how much does it cost to ship then all of those units on a per unit basis to Amazon's fulfillment warehouse, produce package, and ship. This is where you're gonna get it from your supplier. And once you've figured that out, obviously it's kind of the total production cost divided by the number of units that you want, the total packaging costs divided by the number of units. And that's going to give you your product costs, production costs per unit, packaging cost per unit, and then shipping fees per unit. Next, moving down, you came calculate these potentially ahead of time or at least get an estimate in the next three fees here are Amazon fees. We have our Amazon referral fee, Amazon fulfillment fee, and Amazon storage fees. The Amazon referral fee is usually around 15% of your sale price. So that's a good kind of rough estimate. And the fee is basically the cost of utilizing or being present on the Amazon platform. Obviously, Amazon.com has spent billions of dollars developing the website, getting people onto their website, buying media and all that kind of thing to grow an audience. And basically you have to pay a referral fee to access that audience that Amazon is built, which is totally understandable and fair, especially when you bake it into your pricing. Next, we have Amazon fulfillment fees. This is basically how much it costs for Amazon to fulfill your orders. Your product, once it's shipped and stored in Amazon, it needs to go from Amazon to the customer for them to use it and be happy and you amazing reviews. So the fulfillment fee is basically the fees associated with getting it from Amazon's warehouse to the customer, as well as customer service returns, things like that. And lastly, we have the Amazon storage fees. This is usually a very low amount, usually like a few cents per unit. It comes to again, though, depending on the product, with each of these fees, if you want to know your exact referral feed, your exact fulfillment feet and your exact storage fees. Once you have a little bit better understanding of how big your product dimensions are gonna be, the weight of your product as well. Once you know that, then you'll be able to know your exact you can click on any one of these links to then see exactly what those fees will be. But in the meantime, if you want to get a quick estimate, what you can do is use what is called the Amazon FBA calculator by AMC scouts as the AMC scout Amazon FBA calculator on the link in the resources section. And add this to your Chrome browser. It's 100% for you as of now. And if anything changes, I'll make an update video right now it's a 100% free. And what you'll do is you'll go to Amazon like I am here, and then find a product on Amazon that is most similar to yours. We already know you're not going to sell a product that is identical to anyone else on Amazon. But there are surprising products are somewhat similar, similar in terms of size, weight, design, things like that. If I'm selling a crystal wine stopper, let's say that I go on Amazon and this is overall probably the most similar crystal wind stopper to what I want to. So I go to the product page just like I am here. You have the images, you have the title up here. You have the bullet points down here. Great. Then what we're gonna do is in the top right-hand corner, click on the AMC Scout Chrome extension like I have here. It's a little bit cut off. He's clicked there right at the top right, just like with helium tan or other Chrome extensions. And click on Run AMC scout calculator. So go ahead and click on that. Once you do this, pay attention to these three sections right here we have monthly storage, fulfillment fee and referral fee. So in this case, $2.80 is our referral fee. Again, this is an estimate based on a current product that already exists. It's better, definitely better than nothing if you want to get started kind of trying to estimate your profit, this is a good thing to do. So go back to your profit calculator. In this case, your referral fee would be $2.80. So you just enter it in there. We're gonna go back. Our fulfillment fee, or Amazon fulfillment fee is $3.54. Again, basing off of this product. So we go here and then our fulfillment fee would be $3.54, I believe. Yes. Then lastly, we have our monthly storage me right. Or Amazon storage fees. Like I said, it's usually fairly low. In this case, it's $0.02. So here we go to Amazon storage fees. Here we would put $0.02. There you go. There's a kind of a quick dirty way to estimate your Amazon fees. These are the three big important Amazon fees that are associated at some sellers don't take into account, which is really important. And you can write here, I've linked each of the Amazon pages where you can actually know your exact 0s once you know your product dimensions, weight, and all of that, almost on moving down, we now have marketing and advertising costs. So basically, you have your products on Amazon and you need to get people to see your product, especially initially, right when you start off. And ultimately, it's also good with marketing advertising. You can strategically make even more profit than you were before if you weren't marketing or advertising in general. And this can definitely vary. But a good rule of thumb is that ten to 20% of your sale price is gonna go toward marketing and advertising. So what I've done here, if you double-click on this cell, is I've automatically multiplied our price point here by 20% or 0.2. What that does is just gives us a fair estimate of 20% of our revenue going toward marketing and advertising. If we spend less, great, that means more profit. So in general on this, you want to be a little bit more conservative. You want to be like, okay, like all maybe we could really get the cost down. We can really a packaging costs and we can really get that marketing advertising down. You want to be a little bit more conservative and estimate a little bit higher. If you estimate your fees a little bit higher and you end up with more profit. Awesome, That's amazing. Versus estimating a little bit too low and ending up with less profit, that's not so good. Then lastly, any additional fees you can think of if you want to include all the different tools or software subscriptions, it's a little bit more difficult because you have to basically take all of those different sort of like monthly cost and then divide it by the number of units at your selling. They're not really related. Healing ten, subscription isn't related to your product specifically like it's not like every unit that I sell, I have to pay helium tank $1. It's not the case. It's sort of this monthly fee you paid for this tool, but that kind of helped you with your product research. So you just have this additional place just to at least keep it in mind. Or you can go ahead and actually try to break it out and included here. And then in the end, what we have after we have our estimated price point, again, you should definitely pricing your product above the top seller on Amazon. All of your fees and costs at your suppliers are going to give you for production, packaging and shipping of your Amazon fees and costs, marketing, advertising and anything else. We're left in this example with a profit per unit of $12.45. That means every single product that we sell for $40, we keep $12.45, assuming that all of this information is correct. And then lastly, we have gross profit per unit, so that's the percentage. So we sell a product for $40. In this case, 31% of that are a little bit above 31% is profit. If you're wondering, Hey Sumner, I get this like super important to know our profit, like the money that we're actually going to be making back super good to know exactly all of the different fees associated so I can just properly calculate and know ahead of time. But what is a good profit percentage to have? Again, it is dependent on the product, it depends on your goals, but instead of saying it depends, I want to give you some kind of hard good checklist. So what I've done here is if you actually click on that cell for profit percentage, you'll actually see all of this color scale where this will automatically highlight. So for example, let's say I make marketing advertise. I'm just gonna make this really high just to show you. So I'm gonna make this $30 or let's do 20. I may marketing, advertising fees, $20, really, really expensive per unit. That's very a lot of money going toward marketing, advertising. And it made our profit percentage 1% where it was 30% before. And you can see that the color automatically updated. If we do this as 105, etc. I forgot what it was before. I think around eight. Depending on just be honest and input it as accurately as you can. And it's gonna give you a very accurate kind of idea. Here. Bad, like very low profit, obviously anywhere from 0%, which would be really bad to 24%. It's gonna be very difficult. You're basically going to find out that your pert, you buy a bunch of products from China, from your supplier, ship it in and start selling, and then immediately you have to buy more and basically that money is gonna go from the sales, go to you briefly, but then go directly basically to try to order more products, goes into Amazon. The sales that you make from that goes directly to China and basically just going back and forth and you're never really touching it or seeing it are able to grab it out because the profit margin is so low if that makes sense. If they metaphor didn't make sense, Just 0, 224% is very low. 25 to 30% is okay. It's not terrible, especially if it's your first product and you're like, Hey Sumner, I just want to give this a test. I don't have a huge budget and I want to allocate a little bit and just see how this goes, maybe. But really, even if it's your first time selling, you absolutely can and should strive for at least 31% to 36%. That's a really good place to be in. Then obviously 30, 37% or more is fantastic. That's our goal. All the products that we launched, we want to have a minimum profit of 37% or more based on this formula here, we have some that are 59% right now we're working on others that around 60% or more. It's absolutely doable. It's just being created, being strategic, using everything that I've shown you thus far in the course. So, yeah, it's just a good general rule to follow. Stay at least 31%, 237 or more. That's a fantastic place to be in and kinda see that here. So that is knowing your products profit margin. Hope you found this extremely valuable. Again, you can access this link will be in the resources section. If you have any questions, let me know. And with that being said, let's go ahead and get to the next video. 20. Does Your Product Pass This Checklist (Free Resource): So you have maybe one or a few Amazon product ideas to launch, but you're not really sure, you kind of confuse on which one should I do or is this the right one to move forward with? So what I've done for you is created a custom Amazon FBA product checklist for students only. That kind of helps get your mind right and it's just kind of the most important items to check off to make sure that you're getting everything accomplished and that the product idea that you have meets all of this criteria, okay? Because if it does, it could be a very good product to launch. Okay, So it's going to kind of help you guide you in that direction. So first, right, And you can actually download this in the resources section. I'll try to make it easy for you guys to download. I have to figure out kind of how to make that happen, but I'll make it happen. And then once you download, should be able to click and check through so you can really use this. So here it is. Okay. So first, does your product have high category demand? Right? So it has high keyword volume, high revenue with helium ten. And sometimes keep in mind that certain products don't yet exist on Amazon and you're going to be the first person that sell this product on Amazon, so maybe helium ten. Revenue is zero, but keyword volume is high. You know, maybe it's selling well on Etsy. Right. So overall, is there high demand overall? Yes or no? At least $10,000 a month. The answer is yes. Okay, great. Next, is there relatively low direct competition? Meaning, you know, with the idea that you have, are there a lot of really strong competitors to the idea that you have? Let's say you've analyzed reviews and you maybe don't have even a ton of direct competitors and you're like, yeah, like I know exactly what I'm going to do. I know exactly like how I'm going to position this product and people are going to love it because I know 'cause I've read the reviews, I have the keyword data. So is there a low direct competition or is your product going to be pretty much like everyone else? If your products is going to be like everyone else, don't move forward, do not do that product. Or if you're like, I'm not really sure what to do, I don't know how to differentiate it, then move on to something else. But if you're like, yes, there's high demand, yes, there's low number or even any direct competitors that are competing with the value that I'm providing. Okay. Or there's just a low number. Like let's say there's like eight competitors or seven competitors on Amazon. It's very few. Okay. So low direct competition. Great. Not restricted. So is your product restricted on Amazon? There are restricted categories. Think about like, you know, alcohol or knives or things like that, certain categories. So you've got to make sure, is your product restricted or not? If it's a restricted product, don't sell it right. And that goes into the whole kind of dangerous flammable, consumable, things like that in most cases shouldn't be restricted. Are there any existing patents on the product? Or are there may be some patents that exist. If it's a maybe don't move forward because you need to know first and either hire a lawyer or just forget it. Move onto another product idea. But let's say like you've done your research, there's not any patents. It doesn't make sense that there would be patents for this. It's such a simple product, okay? There's no patents. Your brand name or the name that you have for your product, does it infringe? Does it sound like or look like any other trademarks? You've done your research? No. Great. All right. Have you differentiated your product? Okay. Have you analyzed reviews and you're like, I know how I'm going to position myself again going back here. Low direct competition. That's more like the exact number of competitors you're going to have on Amazon. Is there a bunch, hundreds or is there like a dozen or so? Ten or three, right. So similar kind of idea here. Differentiation. How are you making a better product than every other option? You know, again, going back to like that for example. So there's all these people that drink tea. But what about people who drink tea, that love dogs? And there's only like one option for dogs. There you go. I'm serving dog owners that drink tea better than any other option. Okay. So that's an example you've differentiated. So it's a yes, you have a proven design, you've run pick with at least 100 people and they've said yes, we like your design over the existing options on Amazon. Yes or no? The answer is yes. Check. And last, are you prepared? Are you aware of the challenges that come with complex products, the seasonality that comes with your product? You know, Are there any licenses? You're prepared to sell your product, Right? You're prepared with anything that comes with that, right? Whether it's easier, more difficult, because in the end you can still sell more complex or seasonal products, right? Heavier, bigger, more bulky products. It's totally fine. You can do whatever you want, but are you prepared with that or if it's a bit easier to sell less complex and all of that? Are you prepared for that as well? And let's say, oh yeah, I'm prepared like I follow the course, I'm going to go okay, great. Boom. Just the last kind of catch all. But yeah, so high demand, low competition. It's not restricted. There's no patents. There's no trademark infringement. You've differentiated based on actual data from the reviews. You have a winning design and you're prepared. You've gone through the course. Think about it logically. Just think logically. I know you haven't sold yet. Do you think that product is going to do well? Likely now. You know, I can't guarantee anything in life. I can't guarantee that it'll be alive tomorrow. I can't guarantee anything. But this sets you up for the best chances of success. Yes, it's been a lot of work. Yes, it's required some money up front with no money back yet. It's an investment of time and money, and in the end it'll ultimately pay off. It's extremely powerful. Nobody else covers it like this. But we're really reducing risk as much as possible using as much common sense and data as possible. And ultimately in the end, we're going to be successful. So yeah, so I just want to kind of give you this to kind of clear put all your thoughts into one place and hopefully this helps. Of course, if you have questions about it, please let me know and yeah, you can access this. Again, I'll try to make it accessible in the resources section here in you to me and as well as of course in the Amazon Seller Volt, That'll be an easier place to kind of access. So in your student, Amazon seller Volt, go ahead and access it. There you have questions, let me know. But yeah, very, very exciting, the fact that you got to the steps, congratulations on that. And with that being said, let's get to the next video. 21. LAST STEP!: Congratulations on completing the Amazon product research masterclass seriously, did you know that only 10 percent of students make it this far to this video in the class, which literally means you're one of the top students who has ever enrolled. So congratulations again to you. And there are only two things left for you to do. So first, all of the information in the world means absolutely nothing unless you take action. So what I encourage you is you now have all of the knowledge, tools, and resources that you need to make serious improvements to your life. Take one thing, even if it seems small from the class and apply it today. And I want you to promise me this because even if you take a small step, this is going to create a snowball effect that can have a tremendously positive impact on your life. And of course, I want to encourage you if you have any questions or hesitations or anything that you need help with, or you'd like to share your success in the future with me. Remember I'm here all times to help you in any way that I can. So don't hesitate to reach out. And number two is if you could take 60 seconds to leave your honest feedback about the class, that would be tremendously helpful to both myself as well as hundreds of other Skillshare students and we would greatly appreciate it. And lastly, if you enjoyed this class, be sure to check out our other top rate of classes here on Skillshare, ranging in a wide variety of topics, including Amazon, FBA, and e-commerce, Pinterest marketing and advertising, goal-setting, business branding, YouTube SEO, and much more coming very soon. So be sure to check out those other classes in case you're interested. And again, thank you so much for choosing us. We're so excited for you on this journey ahead. And again, we're here at any point for anything that you need. So don't hesitate to reach out, wishing you all the best and look forward to seeing you in future videos.