How To Promote Your Skillshare Culinary Class

We are very excited to be seeing a growing number of awesome culinary classes on Skillshare ranging from How to Make Gelato to prepping Overnight Oats. While our traditional marketing tips and resources definitely apply when promoting a culinary class, we wanted to lay out a few additional marketing tips specifically for culinary teachers.

1. Cross promote your Skillshare class with a Food Blog

If you don’t already have one, you should definitely make a food blog. Food blogs are some of the most popular blogs on the internet. For ideas, you can check out some top food blogs here. Different bloggers post recipes, cooking techniques, and tons of photos of food they have made or eaten. You can use a Squarespace, or WordPress to get started building your site.  

If you already have a food blog – awesome. You should definitely get started by posting an evergreen link to your Skillshare class prominently on your blog and vice versa. Additionally, many of our most successful teachers build an email list on their blog and use it to send out their class referral link (check out another article for more on this). Remember, teachers get paid $10 for each student referral!

2. Post a food photo online

Food photo example to promote a culinary class

There are tons of sites including FoodGawker, TasteSpotting on which you can submit and display food photos online. Additionally, lots of people post and repost food photos on Pinterest. Most of these websites get a ton of traffic, so a great marketing trick is to post a photo that links back to your Skillshare class or blog. As a warning – the sites can be competitive, so you will want to take a high-quality photo and put your best dish forward 🙂

Since there is such a large universe of people who read food blogs, you want to be sure that you are tapping into an audience greater than your own. One of the best ways to do this is to comment and link on other food blogs smartly. What we mean by smartly, is be sure you only leave a comment or link when the article applies directly to your Skillshare class or a blog post of your own – otherwise, Google will see this as spammy activity.

So what are you waiting for? Start marketing your culinary class today!

Written By

Claire Smilow

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