Welcome to the exciting journey to becoming a YouTuber. Every successful YouTuber started right where you are, by wanting to learn more about how to produce engaging and carefully crafted video content. Many of them began without a high-tech camera, stylish setup or access to a professional-level video editing platform. 

One of today’s most famous YouTubers, Emma Chamberlain, started out on YouTube as a way to connect with others. With laugh-inducing looks into her high school life, Chamberlain went on to gain 8 million subscribers in two years.

Like Chamberlain, you have experiences, stories and passions unique to you that others can relate to and revel in. If you grew up sewing with your grandmother, you might have a ton to share about thread arts. If you enjoy nothing more than a cool day in the library surrounded by books, maybe a book reviewing channel is in your future.

Deciding on the subject of your YouTube channel is just one step toward getting your expertly crafted video content out there. Another key piece in becoming a YouTube creator is properly creating and editing that video content.

Lights, Camera, Video Creators for Youtube

A skillful creator composes their videos in just the right way to keep their content looking professional and their viewers engaged. The key to doing so is finding the right video creator for YouTube. With dozens of different options out there it can be tough to decide if your adorable cat video will do best being edited by one software or another. 

Creator, Jeremy Mura’s, YouTube account shows a list of previously published classes as well as a sidebar of features like monetization and subtitles.
Still from Skillshare Class YouTube for Beginners by Jeremy Mura.Your virtual video-making studio.

Youtube Studio

If you already have a YouTube account, the easiest YouTube video creator to get your hands on will be YouTube Studio. This program is integrated automatically into the YouTube platform, and is also offered in app form.

While you won’t be able to do any major video editing through this software, you will be able to:

  • Add music from the YouTube Audio Library
  • Add and edit subtitles
  • Trim and cut video clips
  • Blur faces and objects
  • Add an end card
  • Add info cards

Plus, you’ll be able to manage all of your comments and see analytics like views, watch time, and audience retention stats in the same place. This piece will be key for YouTube monetization. 

Web-Based Video Creators

One of the biggest benefits to editing within YouTube is that it’s very accessible and free. All you need to access it is a YouTube account and any web browser. If you’re someone who wants to learn how to make a YouTube video with timely zoom-ins, colorful graphics, and other fun effects, another web-based video creator could be your best option. 

Canva

With both free and paid options, Canva is one of the best YouTube video creator software programs. A competitive choice for beginners, Canva provides multiple customizable designs that automatically animate into a slideshow. With tons of pre-made templates, you can add your own footage and as much of a personal twist as you want. 

It doesn’t have as many video editing capabilities, but it’s perfect for anyone who wants to compile their videos together, add music, include graphics and text, and create YouTube thumbnails.

InVideo

If you want access to a ton of video templates, InVideo has over 5,000 to help you get started. Crafted with video creators in mind, InVideo comes with many capabilities for editing audio, creating animations and personalizing your video to you. InVideo also offers both a free and paid version, which makes it super accessible to YouTube beginners. 

With InVideo, you can:

  • Add music and voice overs
  • Produce a personal logo and motif to add to your videos
  • Add masks, stickers, and overlays
  • Choose from their templates of intros and outros
  • Edit multiple clips together

Desktop Video Creators

Being able to edit your videos from any  web-based video creator software for YouTube, opens a lot of doors. You can get even more in-depth editing abilities with a desktop version.

Adobe Premiere Pro

One of the most popular video creating and editing software for YouTubers, it’s hard to find a reason not to love Adobe Premiere Pro. Famous YouTubers like Michelle Phan and Jillian Nicole Smith use the software to add just the right upbeat music or eye-catching graphics to their videos. And while Adobe Premiere Pro will cost you about $20 a month, it comes with a lot of extra resources you don’t get with other platforms. Your subscription includes video creation tutorials with leading video producers so there’s no guesswork when it comes to making a top notch video. 

With this platform, you get:

  • Access to thousands of graphics, stickers, and visual effects
  • High quality color matching technology
  • Custom and automatic captions
  • Ability to add music and voice overs
A screenshot of Brownlee editing a video of himself in Final Cut Pro reveals all that goes into editing a video including features like an in depth timeline and visible video library.
Still from Skillshare Class YouTube Success: Script, Shoot & Edit  by Marques Brownlee.Tell your story like the pros.

Final Cut Pro

If you’re a Mac user or have had previous experience with iMovie, you might prefer the cinematic aspects of Final Cut Pro. Built with user experience in mind, this software is almost unmatched with its video editing abilities. Because of its capability to turn a few simple clips into a full on filmic experience, it might be better for those looking to produce more advanced and engaging videos for YouTube.

It offers plenty of features beyond basic video compilation including:

  • Duplicate video and audio detection
  • Creating sweeping titles and 2D/3D graphics
  • Professional color grading tools
  • Closed captioning
  • Access to professionally designed templates
  • Face and object detection in order to match their movement with titles and effects

If you’re ready to dive deep into video editing and creating, Final Cut Pro might be your next purchase. Especially since they offer multiple professional training certificate opportunities. If you’re just starting out, you might want to wait to invest the $299 the software will cost you.

Mobile Video Creators 

If you’re a creator who is always on the go, you might benefit from having a mobile video creator option. That way when you’re on your flight home from stunning Switzerland, you’ll have everything you need to make an incredible travel video right in the palm of your hand. 

InShot

Beloved among social media creators for its ease and accessibility, InShot is one of the most popular mobile video creators. Everything from shooting to editing to publishing can be done right from your smartphone. Plus, it offers a lot of the same features as some of the more intense desktop video creators. 

With InShot, YouTube video creators can:

  • Add music from the InShot library or their own
  • Add stickers, text, filters, and pips
  • Cut, control the speed, and split clips
  • Crop videos
  • Control voice effects and denoise your videos

Plus, at just $3.99 a month or $14.99 a year, you’ll be spending less money on editing and more time getting that day-in-the-life vlog to your subscribers.

A black and white cat is the star of this CapCut tutorial. With a screenshot on the right side and a hand holding a phone with the CapCut screen on it, this video editing software shows features like filters and overlays.
Still from Skillshare Class Beginner Video Editing on Your Phone by Marielou Mandl.Cut to your beautiful video.

CapCut

If you’re really looking to invest time rather than money on your new YouTube career, CapCut could be the best mobile video creator for you. As a free app, it offers a lot of similar features to InShot like the ability to split and speed up videos and add stickers, filters, and graphics. In addition to those options, CapCut also gives you the capability to remove the background on videos and stabilize clips.

Not quite as intuitive as InShot, CapCut has a slight learning curve, but as a completely free option it’s worth a shot for new YouTube creators. 

A Picture is Worth a Thousand Words, But Video Will Leave Them Speechless

Nobody is ever 100% ready to start a new passion or career and you don’t have to be either. You don’t need the fanciest film equipment, a dedicated YouTube filming space or even the best editing skills to start making YouTube videos. The key is to start wherever you are now and grow as a creator as you advance into new, more helpful tools. 
Try picking three of these video creator software programs to explore in depth with your exact project in mind. The best YouTube video creator will always be the one that fits your work and creative style best. With this blog as your guide, you’re one step closer to YouTube success.

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Written By
Calli Zarpas

Calli Zarpas

Producer & Writer by occupation. Ceramicist & Newsletter Editor by avocation.

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