When you’re looking to learn something, what’s the first thing you do? If you’re like us, chances are the first place you go is a search engine like Google or Bing. But who decides what those first few links are in the search results? And –– more importantly –– how do you ensure that your Skillshare classes are near the top of those results?
Here are a few easy steps you can take to ensure that your Skillshare class ranks higher in search.
Search engines crawl the internet every day, visiting millions of websites and finding the right content to match to a unique search query. Your class title is the most important part of your page, so you want to make sure that google can identify it properly. Here are the best tricks to follow:
Be sure to include lots of detail in your teacher bio, including links to your website, portfolio, articles you’ve written, etc. You want to include anything that would communicate to a student that you are going to deliver quality content in your course. Skillshare teacher Christine Flemings’ bio is a great example to work from.
The first 1-3 sentences of your class description are what will most likely show up in a Google search or social description, so be sure these accurately represent your class. Consider adding your name, running time, difficulty levels, and key topics so that students immediately know what the class is about. Elena Karp does a great job of this in her class “Classic Roast Chicken: A Recipe for All Seasons.” Her opening sentence is: Join Plated’s Head Chef Elana Karp for a thorough, informative 25-minute class on making the perfect one-pan roast chicken — and customize it to what’s fresh in every season.
You should link to your class through everywhere you live online. Use your class referral link throughout your social media bios (Facebook, Twitter, YouTube, etc.), your online shops (Etsy, Big Cartel), and any personal blogs or websites. If you have multiple classes, you can also use your channel referral link, which is found in the referrals section of your profile. The more authentic links you have to your class throughout your online presence, the better you will rank with search engines.
If you have friends who would be willing to link to your Skillshare class, that’s another great way to extend your class’s online presence through links.
The more positive reviews, the better on Google search – so take a moment in your class description and at the end of your class to encourage students to leave reviews, comments, and feedback.
For more ways to make the most of your class, be sure to check more Marketing Tips & Merchandising Tips in the teacher resources!
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