Every product you buy or service you use was once in the hands of a team of savvy marketers. After all, how would you know about anything if it wasn’t promoted by someone? If you’re looking to take your first steps into the world of marketing, there are plenty of opportunities out there for hard-working, creative individuals to build a lasting and meaningful career. Intrigued? We’ll walk you through some of the best entry level marketing jobs that can get you started in the industry and help you find the right path for your creative ambitions.
Degrees Needed for Entry Level Marketing Jobs
Depending on the type of work you’re looking for, there may be some entry level marketing jobs that you’re able to get without a degree. Many companies, though, often note a bachelor’s degree as a minimum requirement for their most junior positions, especially if you have plans to one day become a marketing manager.
While most will ask for a degree in marketing, public relations, communications, or something similar, don’t let this put you off! Particularly if you’re looking to work in a more analytical or technical side of marketing, a bachelor’s in computer science, business, or even psychology can help you land an entry level marketing job.
Regardless of whether or not you have any further education credentials, experience in marketing can help your resume stand out among the rest of the competition. Now, don’t panic. We know that you’re still looking for an entry level marketing job, so your experience doesn’t need to be anything extensive.
Internships and even marketing activities for school extracurriculars are excellent ways to gain some real-life marketing experience. If you volunteer with an organization, see if you can help out with their social media or website content or work with them on press releases for upcoming events. All of these are ideal skill builders that will come in handy to talk about in job interviews or write about in applications.
While it’s certainly possible to get marketing jobs with no experience, having some background in the type of work you’d like to do and the skills that an entry level job requires will always be useful. Marketing is a competitive industry, particularly if you’re applying for work in major cities, so anything that you can do to help yourself look like the perfect candidate is always a plus.
Entry Level Marketing Salary
The salary that you’ll receive in an entry level marketing job will vary based on the type of work you’re doing and where you’re located. Across the country, the average is around $45,000 per year.
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Entry Level Marketing Jobs
Marketing is a broad field, which means there are tons of different routes you could go. Here are 12 entry level marketing roles to explore.
If you have a way with words, finding work as a copywriter could be a great avenue to explore. You could work on your own as a freelance writer or as an in-house copywriter for an agency or company. As a marketing writer, you’ll be responsible for developing a brand’s content for different platforms, like their website, blog, or even print brochures and ads. You’ll work closely with the SEO team to support their efforts, along with the marketing analysts to track whether or not your words are resonating with the target audience.
2. Marketing Assistant
As the name suggests, a marketing assistant typically is the lowest employee in the department hierarchy and will generally act as a go-between for everyone. In this role, you’ll do a little bit of everything, so it’s a great way to build your experience in the marketing industry and figure out exactly what type of work you enjoy most.
3. Digital Marketing Assistant
A digital marketing assistant is another “multiple hats” type of role, but it’s focused specifically on web-related tasks. This could mean that one day you’re working on social media campaigns and the next day helping out with putting together emails for an upcoming launch.
If you’re looking for an entry level digital marketing job, this could be the ideal role for you. You’ll gain plenty of experience across a wide range of digital skills, which can help you to decide where you want to narrow your focus when looking for future jobs or applying for promotions.
4. Media Assistant
The job of the media assistant has changed as technology has developed, but the role is still incredibly important. You’ll be helping to plan and execute marketing campaigns across all types of platforms—from traditional media like billboards and TV to digital-first media like social—so expect to find yourself working with lots of different people and teams.
Budgeting is often a big part of the media assistant’s job, so having a head for numbers can help you get ahead. You’ll be monitoring media to ensure that ads are placed correctly, as well as reporting on coverage and outcomes from the ads. It’s a lot to keep track of, but it’s a fun and varied entry level position.
5. Social Media Marketing Specialist
Depending on how old you are, it’s entirely possible that you’ve never even known a world without social media! If you’re incredibly comfortable with the ins and out of different social platforms like Facebook, Instagram, or TikTok, working as a social media marketing specialist could be a perfect fit.
A key part of this job is community engagement, which means replying to customer or fan comments and messages. You’ll also be responsible for putting together different types of posts for each platform, maintaining the social calendar, and monitoring or reporting on engagement to the senior members of the marketing team.
6. Sales Associate
You may not think of a sales associate as a marketing job, but it’s really about promoting the company in a slightly different, more direct way. There’s the potential to earn a sizable bonus in this type of work, as sales reps are often paid a commission beyond their base salary. If you’re a people person, you’ll excel in this role, as most of what you’ll be doing will involve contact with potential customers.
7. Account Coordinator
In some companies, the role of the account coordinator is most often compared to that of a project manager. While you might not be doing any of the actual client marketing work, you’ll be in charge of client communications and keeping projects running smoothly. You’ll likely be the one who pulls everyone into update meetings, follows up on leads, and drafts sales proposals for additional work, so staying on top of everything is crucial.
8. Email Marketing Specialist
Email marketing specialists have access to audiences in an incredibly personal way–through their inbox! In this job, you’ll build and manage customer email lists, develop new ways to encourage your audience to share their email with you, and test out messaging and designs to attract people to the company’s site.
9. SEO Specialist
One of the most interesting and exciting entry level digital marketing jobs is that of an SEO specialist. You may also find that, if you’re looking for marketing jobs with no experience, this is one of the easier positions to put yourself forward for.
Particularly if you’re fresh out of school, most companies won’t expect you to have much, if any, background in search engine optimization—and they’ll be fully prepared to train you on the job. Instead, hiring managers will be looking for transferable skills, like your ability to research, set measurable goals, and have a good grasp on content and writing for the web.
10. PR and Communications Assistant
If your dream is to work with the media, but in a more marketing-focused role, a public relations position is a great choice. Generally speaking, PR firms manage the public-facing image of brands, so you’ll be working on press releases, managing media coverage for a company, and ensuring that the facts in media features are accurate.
11. Graphic Designer
For artistic people, designing logos, packaging, ads, or social media graphics is a great way to get into the marketing industry. Particularly if you’re interested in working your way up to a creative director or art director position, starting your career as an entry level graphic designer will help set you on the path to success.
12. Affiliate Marketing Specialist
Affiliate marketing is a newer subset of the industry, but it’s rapidly growing, so it’s a good sector of marketing to explore in an entry level job. You’ll help to manage the affiliate programs of a company, where commission is paid to either partners or customers when they generate sales for you. In this role, you’ll likely spend time researching possible affiliate partners and contacting them, as well as ensuring that commissions are being received across your existing partnership base.
Find Your Dream Marketing Job
Whatever creative interests you have, there’s a marketing role out there that’s calling your name.
Keep building your experience whenever and wherever you can before you apply for entry level marketing jobs, and persevere with the job hunt until you find the right place for you. Trust us, it’s out there!
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