I'm designing a brand identity along with the logo. The idea behind the logo is that the name bow pie is inherited from sound alike bow tie. We chose this name because the brand is related to coocking and decorating dessert tables at the same time.

Bow Pie Branding identity - image 1 - student project

Bow Pie Branding identity - image 2 - student project

Bow Pie Branding identity - image 3 - student project

There is going to be a site in Russian and these two fonts are chosen, because they have a web version and also cyrillic letters, plus they are free.

Bow Pie Branding identity - image 4 - student project

Dotted and line patterns are extracted from ms lollipop font.

Bow Pie Branding identity - image 5 - student project

Bow Pie Branding identity - image 6 - student project

Bow Pie Branding identity - image 7 - student project

Bow Pie Branding identity - image 8 - student project

Bow Pie Branding identity - image 9 - student project

Bow Pie Branding identity - image 10 - student project

Bow Pie Branding identity - image 11 - student project

Bow Pie Branding identity - image 12 - student project

Bow Pie Branding identity - image 13 - student project

The project have turned out somewhat similar to the class. The dotted bow tie and font represent polka dotted cupcake wrappers and paper straws that are sold in the shop. Bow is written in script, so the logo looks elegant and there was a problem because the word bow in ms lollipop font looks really big.

Uliana Mamontova

Florist Mom

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