Hi! My name is Samantha Richardson and I am a freelance graphic designer. I’ve been in an agency setting for the last six years concepting and executing digital marketing campaigns for clients. Creating effective cross-platform ad campaigns may seem intimidating, but it doesn’t have to be a big agency secret!

Through this course, I want to demystify what goes into executing a cross-platform digital ad campaign and show you my strategies to creating absolutely fabulous digital work.

We'll be focusing on creating animated HTML5 banners, videos for paid social, and GIFs for eblasts.

Agencies want you to think making beautiful digital ad campaigns is complicated, but I’m going to show you step by step how you can take your advertising or your client’s advertising into your own hands.

So, let’s hang out and learn how to make our very own digital ad campaigns. See you in class!

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* Music by Andrew Laningham *

Samantha Richardson

Freelance Designer

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