Ever since helping out a company in 2009 teach clients to become more happy and confident with improved social skills, I have been fascinated with the questions: “If we can change people’s behavior offline, how can we do this online?”

Fortunately I wasn’t the only one. I have read many books and followed many courses since. Now as CRO consultant at the award winning agency Online Dialogue I have the pleasure to work with amazing people on great websites every day.

From my passion for CRO, I want to help others to improve their optimization skills while trying to make this world a better place. With understandable, affordable and practical courses, a book and by helping out charity organizations for free, I want to make CRO available for everyone.

Ruben De Boer

CRO consultant, speaker, teacher

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