Hi there,

My name is Reynold Wongso and this is my first attempt doing a project hehe. Please let me know any feedback on the project. Thanks before :)

Headlines

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Brand Manifesto

Imagine commuting daily with having the traffic jams again, the hectic situation moment, and other unpredictable annoying things happened. What if we tell you that there’s a new way to tackle all those pains. No, not teleporting. And of course, not by magic. Introducing Zeebikes, your daily adventure buddy to hit the street. Combined with a hi-tech features part and practical bikes, we will travel you to places like never before. So, buckle up and get ready to hit the street with Zeebikes.

30 second TV Script

A man wakes up gently in the morning, had some relaxing bath, eat breakfast, and drinking good coffee while reading news. It is the ideal calm morning situation *With a relaxing and enjoying background music*

Suddenly, he sees time on a clock and remembers that he needs to go to work. He then quickly changed up his clothes, packed up work things, and getting a cab to the office. *he did it all in a hurry and recklessly*

While in the cab, he told the driver to drive faster cause he's already running late. But the drivers told him that he couldn’t do anything much cause the traffic is so intense.

The man then got out from the cab to see the street are full of the cars are stuck queueing in the traffic. *people start yelling each other and you can hear the endless sound of horn everywhere*

Right when he begins to feel desperate looking at the traffic jams, a bunch of office people riding zee bikes comes from his behind and sliding through the cars stuck in traffic with ease.

That will be the end of the ads showing a headline word “To move with flexibility” and zee bikes logo with a background of lining cars stuck in the street

Note: the place can be in New York or somewhere else with huge tall buildings

30 second Radio Script

An old man voice narration (with a wise intonation):

Do you remember going to the park with that joyful feeling? *Bicycle bell sound + wind*

with some of your best friends? *Laughing kids + plus a kid voice calling one of his friend’s name with a high spirit tone (Ex: mike, mike, mike) *

or maybe alone listening to your favorite music? *Playing a glimpse line of queen – bicycle race song*

*Calmful soundtrack*

When was the last time you had that?

Has it already been a long time ago?

Don’t worry, you still got it buddy.

There’s always time for doing it.

Just Grab your Zeebikes and relive that precious moment again.

End it with a tagline: Zeebikes-your daily adventure buddy.

Big idea

The main purpose is to keep people stay active even with their hectic busy schedule. The idea will be implemented by creating a sort kind of game where they will try getting score by how many distances they have traveled. There will be a device attached to the bike that connected to an app on phone so they can actually track their progress. Through the app, they can connect with their friends, families, and colleagues to see and compete in a weekly scoreboard. In the end, Zeebikes will also give them various rewards too based on their score. The reward can be an eating coupon voucher, some merchandise (mug, bottle drink, t-shirt, and etc), or maybe a trip to go somewhere. Therefore, it will create a fun experience to take part in and yet, makes them more healthy too at the same time.

Reynold Wongso

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