This is my funnel for a “DIY Soap making course” as a case study for this class.

Below you will find some details about the business and my proposed strategy that guided the way I created this sales funnel.

Name of Your Business: Create your own soap yourself

What are your products/services: Online video course on how to create beautiful soap at home

What is the ultimate goal of this funnel: To get our 100 first customers.

Is your business location specific? Yes - it need to be French language country

Who is/are the target audience(s) you’re aiming to target with your funnel: Women 30/50 years old that love with some skincare difficulties or for whom environmental issues are very important too.

Proposed Strategy:

DIY Soap making course - image 1 - student project

Step 1: Product/Market Fit [Transformation]:

Go from HAVING wasting hours searching for videos on YouTube that explain how to make soap, to having access to a clear and precise method for all stages of homemade soap creation.

Go from FEELING overwhelmed and frustrated by always having questions and doubts, to feeling really satisfied and reassured to follow the method and finally be able to let go of creativity.

From a STATUS of having a negative feeling about herself because of lack of confidence about creativity or security during the making process, to being confident with her complete knowledge.

From the EVIL of learning alone, full of doubt, within the wrong way to a GOOD of learning by doing, and being able to reproduce alone each step.

Step 2 - Traffic Source:

Facebook and Instagram Ads targeted at women, 30 / 50 y.old with mother French language.

Step 3 - Lead Magnet:

Enter to win the Core course - one winner picked every month!
Opt in to receive the free PDF that gives “the 5 steps to make your body soap at home safely”.

Step 4 - Tripwire:

€9 - Everything you need to know about oils and how to replace them in your Homemade soaps

Step 5 - Core Offer:

€97 - I make my own beautiful soaps (video course + pdf + private group)

Step 6 - Profit Maximiser:

€50 - Your security kit (everything you need to be safe when making soap at home)

Step 7 - Return Path:

Retarget past customers with give friends 20% off

Martial Foucault

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