The Rock built a $4 Billion tequila business.

You think it's all because of his fame.

It's actually because of storytelling.

Here's how he did it:

The Rock built his brand around being for the people. He wants to bring people together around his favorite drink, the tequila.

His problem?

He needs to beat out 1,500+ tequila brands.

15 other celebrities have tried to use their fame to sell tequila… Including George Clooney who sold his Casamigos brand for $1.3B in 2017.

So how did the Rock beat everyone?

The Rock knew that people are emotionally persuaded to buy, then convince themselves logically.

Stories package emotions so customers can easily understand. Here’s the Rock’s messaging:

-Aspiration: The tequila brings people together

-Execution: High-quality at a low price

-Marketing: The Rock has a weekly drink with you on Instagram LIVE.

This makes the tequila wanted by the people, and accessible.

As a result, Teremana broke sales records with their storytelling.

They sold over 300,000 cases in one year. For context, When George Clooney sold Casamigos in 2017, he only sold 170,000 cases.

So how can you steal the Rock’s strategy?

If you want me to help you package your offers and help you sell it, I'm hosting a LIVE List Building Workshop next week.

Oct 27, 28, 28

Here is the free ticket to join:

Bring tons of questions and I'll help your business and influence grow LIVE!

Jun Wu

Your Biggest Cheerleader

Jun Wu

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