Are you a creative professional looking to build your brand? Great news, I've teamed up with skillshare to bring you 15 years of experience to create a course. Marketing for Creatives: How To Build Your Personal Brand Using Social Media

Create your very own social media strategy for your personal brand as a creative professional.

Social media and personal branding have so much to it that figuring out where to start can seem like a Herculean task. This class breaks down the process of creating a social media strategy into manageable steps focused on what makes your brand unique, understanding your target audience, and being strategic about the content you create.

To build your Social Media Strategy, you'll go through the process of:

Building Your Buyer Persona: we'll start by identifying your unique tribe and how you serve them.
Creating Your Customer Roadmap: we'll create a buyer's journey to simplify the process of turning a social media follower into a customer.
Choosing What Social Media Platforms To Be On: You'll pick two platforms to focus on.
Building a Content Strategy Plan: From there, we will build out content ideas for both long and short-form platforms. We'll identify market opportunities and brainstorm ideas to create viral-worthy content.

Building your brand strategy isn't a set-it-and-forget-it exercise. You should be constantly referencing back, learning, and growing as you execute your strategy. Therefore, understanding the WHY behind each aspect is critical to your success. In each lesson, we'll get to the core of each aspect in building your Social Media Strategy, and work on an actionable step towards building this plan.

To set you up for success, I've created a folder of resources you'll use throughout the lessons to build your Social Media Strategy Plan. This includes:

A Customer Avatar Template and Customer Statement Formula that will be used in the Finding and Serving Your Tribe lesson.
A Customer Journey Roadmap that we will use in the Creating Your Personal Brand Business lesson.
A "Your Brand" FAQ to help you build a content strategy that we will use in the Long Form Content Creation and Short Form Content Creation lessons.
A Marketing KPI sheet to track your growth and progress that we will introduce in the Analytics lesson.
And much more.

All this will culminate into a full social media strategy. I encourage you to post your progress in the Project Gallery for feedback along the way, and so we can all see your plans and learn from each other.

Austin Iuliano

Social Media Consultant

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