maplax - image 1 - student project

Maplax is a commerce store where I sell customizable poster and other home decor.

My strategy for the 4 pillars is outlined below:

Ads:

My goal for the ads pillar is to increase brand awareness and drive traffic to my ecommerce store. To achieve this, I will invest in a combination of search engine advertising, display advertising, and social media advertising. My budget for advertising will be determined based on the return on investment (ROI) of each channel.

In order to optimize my ad campaigns, I will conduct regular A/B testing of ad copy, images, and targeting parameters. I will also use retargeting ads to bring back potential customers who have visited my site but did not make a purchase.

Social media:

Social media will be a key component of my marketing strategy over the next two years. I will focus on building a strong presence on platforms such as Facebook, Instagram, and Twitter, and using these platforms to engage with my audience and promote my products.

To achieve this, I will create a social media content calendar that outlines the types of posts I will make on each platform, as well as the frequency of posting. I will also invest in social media advertising to reach a wider audience and drive traffic to my ecommerce store.

Email marketing:

Email marketing will be another important pillar of my marketing strategy. I will use email to communicate with my existing customers and keep them engaged with my brand. I will also use email marketing to promote new products and offer exclusive discounts and promotions.

To achieve this, I will segment my email list based on factors such as purchase history and engagement levels, and tailor my email content accordingly. I will also use automation tools to send targeted email campaigns based on customer behavior.

Organic search:

Finally, I will focus on optimizing my ecommerce store for organic search. This will involve conducting keyword research to identify the terms and phrases that my target audience is searching for, and incorporating these keywords into my website content.

I will also work on building high-quality backlinks to my website, as this is a key factor in improving my search engine rankings. To track my progress, I will use analytics tools to monitor my website traffic and search engine rankings.

By focusing on these four pillars of marketing over the next two years, I am confident that I can grow my ecommerce store and reach a wider audience. I will regularly review my strategies and make adjustments as necessary to ensure that I am getting the best possible results.

maplax - image 2 - student project

Ariane Vogel

UI/UX Designer

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