Lesson 1

Quiz: What stage am I in? (download course resources PDF)

Assignment: Introduce yourself! Upload a piece of your work or a picture of you and let us know what phase you're in. If you need a little more help figuring out what stage you're in, take the quiz in the course PDF.

Lesson 2

Assignment: Use the reflection questions from the course PDF to identify your industry-market-niche, and whether you’re a B2B or B2C artist. Share what you find out from the questions in your class project along with any additional thoughts.

Lesson 3

Assignment: Pick one of the pricing scenarios from the course PDF and come up with your own price (take into account your base fee and the value that the work will bring to the client). Add your pricing schema to your class project.

Lesson 4

Assignment: If you don’t have a website yet, research which platform would be the best fit for you. What URL would you use? Research whether your preferred domain name is available. If you do have a website, give it an audit. Evaluate it based on the 10 general criteria (listed in the course PDF). Where can you improve? Add your findings to your class project

Lesson 5

No assignment!

Lesson 6

Assignment: Find the contact info for an art director you’d like to work with, using the techniques we discussed in the lesson. Draft the email using the template in the PDF. Share your email draft (and the images you would attach) in your class project.

Lesson 7

No assignment!

Lesson 8

Assignment: Reflection Exercise

Imagine your ideal client project. Who are you working with? What are you making? What is the assignment?
Now, imagine that you are the client. What are your goals? Why have you chosen you as an artist? Biggest concerns? How can the artist proactively address these concerns?
Share your thoughts and reflections in your class project.

Lesson 9

Assignment: Do some research and draft your own contract template. Find (by googling) and read several templates; google any terms you don’t understand; get familiar with the language. Pick 1 or 2 templates and look over them with the “10 Key Points to Include in Every contract” in mind. Are all 10 there? Do they look different? Does anything need to be added or amended? Are there things in the contract that aren’t specifically relevant to you that could be removed?

Lesson 10

Assignment: Do some research and draft an invoice template. Read several templates and google any terms you don’t understand; get familiar with the language. Pick a template to use as a starting point and add in or modify the basic 4 components above. Upload an image of your completed invoice template in your class project.

BONUS Lesson:

Assignment: Capture, edit, and share an image of your work. Use a camera or a scanner. Shoot and edit according to the end use. Let us know your intended use when you share the image in your class project.

Aly DeCesare

Watercolor explorer.

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