Below is a sample text for a Nouveau Bloom product page. To repeat, Nouveau Bloom is a conceptual brand that creates sustainable, made-to-order women's clothing. In my research, most existing brands used "sustainable" as a common keyphrase, but very few focused on size inclusivity and the use of recycled materials or transparency on what their practices meant for the business of the consumer. In making a customer persona for NB, their potential customer took pains to research brands that aligned with their values and it was a large factor in their purchasing decisions. I intended to incorporate as much of that in the product page below.

 

Note: Sample image sourced from Pinterest and is only used as a placeholder.

 

Product Name: The Wisteria Wrap Top

Price: 97.00

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Sizes: XXS-6XL. Custom sizing available

 

Colors: Sage, Olive, Camel, Lavender, Cornflower, Sunflower, Earth, Linen, Charcoal

 

About Wisteria:

Wrap up comfortably in this 100% recycled cotton wrap top for a lived-in feel right out of the package. Perfect for summery days or transitioning to cooler temps, Wisteria is a wardrobe staple you can style casually for an everyday look or elevate for a night out. This true wrap top comes with hook-and-eye closures at the waist and bust so you can feel secure throughout the day. Because each Nouveau Bloom piece is made-to-order, you can choose from nine colorways and thirteen sizes, including custom sizes upon request. 

 

About Recycled Cotton:

Cotton is notorious in the fashion industry for its high water usage and intensive manufacturing needs. Nouveau Bloom works with local textile recyclers and deadstock fabric suppliers to source recycled cotton fabrics to reduce our fabric waste and lessen our environmental impact when creating your favorite pieces. By choosing recycled cotton, you are helping us reduce the amount of textiles that end up in landfills in the USA each year.

 

Product Details:

Materials: 100% recycled cotton from Washington state

Care: Wash cold, lay flat to dry, do not bleach or dry clean

Made by hand with love in Seattle, WA