What is Priming?

It is the exposure to one subtle cue or idea, to affect your subsequent ideas and actions. I have experience priming while purchasing a carpet on an e-commerce website. The marketer used close-up pictures of the carpet's material, making me want to purchase it immediately. While viewing the pictures, I imagined it in my living room, which made it really hard for me to resist the purchase.

 

Cognitive Fluency

It refers to the feeling of ease or difficulty one experiences when he processes and completes a mental task.

 

Does it have an effect on you?

Yes, it does. I usually use websites that are familiar to me. I find myself trusting them more and also trusting their products more.

 

How do cognitive biases affect us?

This affects consumer behavior as we are inclined to mostly easier tasks. We believe our time is limited so we want to spend it wisely. If I click on a website and it takes longer to load images, I will close it and try another faster one.