I generally enjoy emails from Sorbet, they're punny (which I always enjoy, you should see the emails during waxing month) and they feel fun and light. They're also colourful, well laid out and easy to read. I can easily tell which information is relevant to me.

I like that this makes the people behind the company feel more real (though I think the text is a bit small - you have to click on it to get a larger view).

Like that this has a clear CTA and that there's a good incentive. I also like that they make you feel heard. This is something I've seen several brands do through the lockdown.

Clear click through and does what it says on the tin. They also have a clear store locator at the bottom of the mail.