Jeff Staple

Product Marketing: Creating Compelling Brand Imagery

Thanks again Jeff for another well needed lesson! I definitely learned a few things. The marketing technique at the end was clutch. For this shoot, the primary focus was our Custom Varsity Jacket. NYC has endless places to shoot, but for this one I wanted a clean &amp; edgy soho look. We utilized accessories like the shades, skirt, and (lucky for us) her hair to compliment the chenille chest patch. Check out a few of our images from the shoot! Model: Crystal Soto | Instagram <a href="http://twitter.com/_crystal20" class="username"><a class="username" href="http://twitter.com/_crystal20" rel="external nofollow" target="_blank">@_crystal20</a></a> Photographer: Myself (for larger shoots, I will definitely be taking a backseat and take on more of a CD role) Follow us! Instagram: <a href="http://twitter.com/dirtyrazkal" class="username"><a class="username" href="http://twitter.com/dirtyrazkal" rel="external nofollow" target="_blank">@dirtyrazkal</a></a> Twitter: <a href="http://twitter.com/dirtyrazkal" class="username"><a class="username" href="http://twitter.com/dirtyrazkal" rel="external nofollow" target="_blank">@dirtyrazkal</a></a> Facebook: facebook.com/dirtyrazkal Pinterest: pinterest.com/dirtyrazkal www.dirtyrazkal.com <img class="zoomable rounded-image-wrapper" src="https://static.skillshare.com/uploads/parentClasses/9ae2fccde08d974bbdc5ca567c08c19a/95831981" alt="95831981" /> <img class="zoomable rounded-image-wrapper" src="https://static.skillshare.com/uploads/parentClasses/9ae2fccde08d974bbdc5ca567c08c19a/f2f642ac" alt="f2f642ac" /> <img class="zoomable rounded-image-wrapper" src="https://static.skillshare.com/uploads/parentClasses/9ae2fccde08d974bbdc5ca567c08c19a/4c9a9be9" alt="4c9a9be9" />

I really enjoy your project, it stands out to me because it feels very polished and official. It shows off the product being sold &amp; also gives a look of how the product looks "in the wild" Keep up the solid work.

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Dirty Razkal | Custom Varsity

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