What do I want to communicate?

My fictional brand is a children’s clothing company named "Ukulele". It is a playful brand that wants to attract young, creative parents.

What do I want as an illustration?

I decide I want a mascot for my brand. A sweet friend that appeals to the parents and their kids

Where do I gather inspiration?

I mainly used Pinterest for this project.

This is my moodboard:

This is my final, vectorized logo: