The brain is a complex machine. It's biological structure is organized to best benefit our species for survival.

This has created some twenty first century problems which require twenty first century solutions!

In this course we will look at:

The Parts of the Brain
How the Brain reacts to stimuli
How Sales People can help prospects move into different modes of thinking

What's taught in this course will help with:

Objection handling
Qualifying
Understanding prospect behaviors/reactions
Understanding why prospects do what they do

To really excel at sales we need to understand what specific behaviors mean and what is driving those behaviors. We also need to understand how our behaviors cause reactions inside our prospects brains and how we should respond when we see prospects exhibiting specific responses to our sales conversations/presentations.

We won't sell just on logic and reasoning. We won't sell based purely on emotions. To satisfy all parts of the brain and establish a real connection and solution we need to engage emotional and logical thought processes in a way that entice the prospect and make them WANT to buy.

When we appeal to multiple needs, logical and emotions, we can build a better presentation of our product/service. In doing so we can improve our win rates and increase our revenue.

Yassine El Khou

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