Identify and add low-competition keywords and products to your Amazon PPC campaigns to optimize your advertising strategy.

Step 1: Find products similar to your product being sold on Amazon that have 0-1 reviews and less than a 3-star rating. Use Helium 10's Black Box tool (free version) to get started.

Step 2: Identify 10 - 20 long-tail keywords (3+ word long phrases) relevant to your product with 100 - 1k estimated monthly searches. Use Helium 10's Magnet Tools (free trial) for this.

Step 3: Choose at least 10 keywords extremely specific to your product. Run these 10+ keywords through a free online misspellings generator to develop a list of commonly misspelled keywords for your product.

Step 4: For Amazon US sellers, take the same 10+ keywords from step 3 and translate them from English to Spanish using a free online translator. This helps you reach Spanish-speaking Americans. For non-US sellers, research the second most popular language in your marketplace and use that instead.

Step 5: Use the keywords and products gathered from steps 1 - 4 to create unique Amazon PPC campaigns for each, including 'Misspellings,' 'Spanish,' '3 Star,' '0-1 Reviews,' and 'Long tail keyword' campaigns.

Step 6: Create an auto-targeting campaign that allows Amazon to find and bid on keywords for you.

By completing this project, you will improve your understanding of Amazon PPC strategies and optimize your advertising efforts for better results.

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Whiz Villamor

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