Share a marketing email that made you take action.

ASSIGNMENT

Put your knowledge to work! Share a marketing email that you made you take action. This could be purchasing a product, reading an article, RSVP'ing to an event, or forwarding to a friend.

Since the focus of this class is writing, pay special attention to the words in the email. Does the subject line catch your eye? What's communicated in the body copy? Is there a clear call to action?

Your email inbox is full of inspiration for your own email campaigns. Understanding what catches your eye will help you craft effective written communication in your own email marketing campaigns.

DELIVERABLE

Share your email in your gallery. Include:

screengrab of the email
a brief description of the action you took

RESOURCES

Getting Started with Email Marketing — MailChimp's first class on Skillshare
MailChimp Knowledge Base — self-service support for everything email
MailChimp Email Gallery — browse for inspiration
Nicely Said: Writing for the Web with Style and Purpose — the official book site includes more links and resources

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VM Digital

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