Unlock the Power of Google Analytics 4 (GA4)

If you’ve ever felt overwhelmed by web analytics or frustrated by the endless GA4 tutorials that never tell the full story, this class is for you.

In this hands-on course, you’ll learn how to confidently navigate Google Analytics 4 and use its tools to drive smarter marketing and business decisions. Whether you're a small business owner, marketer, content creator, or aspiring data analyst, this class will equip you with the skills to track what truly matters and turn insights into impact.

What You’ll Learn:

GA4 Foundations
Understand how GA4 differs from Universal Analytics and why this matters for your strategy.
Setting Up GA4 Like a Pro
Learn how to create a GA4 property, connect it to your website, and configure essential features like enhanced measurement and data streams.
Events, Conversions & Customization
Discover how GA4’s event-based model works, how to track user behavior, and set up meaningful conversion goals.
Exploring Reports That Matter
Dive into real-time reports, user acquisition, engagement, and retention.
Building Custom Reports
Learn to create custom reports from scratch to find exactly how to increase web traffic or sales.
Best practices for Admin Settings
One of the most important parts of a successful GA4 setup.

Who This Class Is For:

Marketers and freelancers wanting to back their campaigns with solid data
Business owners and entrepreneurs looking to understand user behavior
Content creators who want to measure the performance of their platforms
Anyone transitioning from Universal Analytics to GA4

Class Project:

By the end of this class, you’ll build your own GA4 Custom Reports tailored to your goals. You will share a screenshot of your custom report or insight you’ve uncovered.

No previous experience with Google Analytics is required, but a basic understanding of websites and digital marketing will help. This is a practical course, so expect to follow along and apply what you learn directly to your own site or project.

So grab your coffee, get comfortable, and let's get started!

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Resources:

GA4 Support Documentation: https://support.google.com/analytics/?hl=en&sjid=11340301071188146535-EU#topic=14090456

Analytics Debugger Plugin: https://chromewebstore.google.com/detail/analytics-debugger/ilnpmccnfdjdjjikgkefkcegefikecdc?hl=en&pli=1

Omnibug Plugin: https://chromewebstore.google.com/detail/omnibug/bknpehncffejahipecakbfkomebjmokl?hl=en

UTM Tagging Sheet: https://docs.google.com/spreadsheets/d/1aHp_q4NSrN4YmqtnVR7A29v2kYcjtk_g4VaSPtnlDto/copy

Campaign URL builder: https://ga-dev-tools.google/campaign-url-builder/

GA4 Recommended Events: https://support.google.com/analytics/answer/9267735?hl=en&ref_topic=13367566&sjid=7702023609617075423-EU

Umme Suleman

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