Top 10 finalist over at the Jeff Staple/Skillshare contest. boom!

seminal® - fighting to survive the rag-trade. - image 1 - student project

Brand Name: seminal® (formerly The Seminal Brand®)

Incorporated Business Name: The Seminal Garment Company Inc.

Location: North America

Year Established: 2013

Products Offered: Socks, Underwear, First Layers, Pants, Shorts, Tank Tops, Basic Tees, Graphic Tees, Cut/Sew Tees, L/S Tees, Henleys, Baseball Shirts, Sports Tops, Crew Neck Sweatshirts, Basic Hoodies, Cut/Sew Hoodies, Jackets, Technical Outwear, Hats, Beanies, Wallets, Bags, Luggage, Key Chains, Device Cases, Stickers, Sunglasses, Other Accessories.

Targeted Demographic: Middle class, urban-dwelling males 25-38 y/o

Key Point of Difference: the core of seminal product is functional or weather resistant, with appeal to the more sophisticated streetwear consumer.

About seminal:

seminal is smart men’s apparel inspired by functional quality, timeless design, and freedom of expression. We uniquely position ourselves by offering functional designer product with distinct character for the urban environment. Available at an attainable price for retailers and consumers.

seminal is proudly rooted on the Pacific North West where products are tested in a variety of coastal conditions.

seminal, SMNL, and The Seminal Brand have trademark applications filed in USA, Canada, and China with no claimed disputes in the last 6 months.

--------------------------------------------------------------------------------------------

10 SEMINAL COMMANDMENTS:

1. If you weren't around for the bad times, you won't be around for the good times.

2. Don't count money you DON'T have. Even when you got it, it could be taken back.

3. If you didn't work hard for it, you didn't deserve it.

4. Recognize and act on golden opportunities (like this class).

5. Do things YOUR OWN WAY. Chances are 'your way' is better than what everyone else who does what everyone else is doing.

6. Customer is NOT always right.

7. Don't act on false encouragement. Family and friends will more than likely tell you what you want to hear, not what you need to hear.

8. Money is only a trophey. Achieving your goal is the motivation, and passion is the fuel to get you there.

9. Make Plan B as strong as Plan A.

10. FAIL TO WIN.

--------------------------------------------------------------------------------------------

Been in the rag trade a while now, time to go for broke. We need $1m over 3 years

seminal® - fighting to survive the rag-trade. - image 2 - student project

My inspiration to create a valuable brand and product.

seminal® - fighting to survive the rag-trade. - image 3 - student project

Instagram posts to promote exploring your habitat (in our clothes).
seminal® - fighting to survive the rag-trade. - image 4 - student project

Some product we've started to develop:

seminal® - fighting to survive the rag-trade. - image 6 - student project

U.S.EH 5-panel hats (larger volume fit)

seminal® - fighting to survive the rag-trade. - image 7 - student project

seminal® - fighting to survive the rag-trade. - image 8 - student project

seminal® - fighting to survive the rag-trade. - image 9 - student project

seminal® - fighting to survive the rag-trade. - image 10 - student project

seminal® - fighting to survive the rag-trade. - image 11 - student project

seminal® - fighting to survive the rag-trade. - image 12 - student project

seminal® - fighting to survive the rag-trade. - image 13 - student project

seminal® - fighting to survive the rag-trade. - image 14 - student project

seminal® - fighting to survive the rag-trade. - image 15 - student project

seminal® - fighting to survive the rag-trade. - image 16 - student project

seminal® - fighting to survive the rag-trade. - image 17 - student project

seminal® - fighting to survive the rag-trade. - image 18 - student project

seminal® - fighting to survive the rag-trade. - image 19 - student project

seminal® - fighting to survive the rag-trade. - image 20 - student project

Hangtags

seminal® - fighting to survive the rag-trade. - image 23 - student project

New Capsule in Development
seminal® - fighting to survive the rag-trade. - image 24 - student project

seminal® - fighting to survive the rag-trade. - image 25 - student project

seminal® - fighting to survive the rag-trade. - image 26 - student project

seminal® - fighting to survive the rag-trade. - image 27 - student project

seminal® - fighting to survive the rag-trade. - image 28 - student project

Fb.

seminal® - fighting to survive the rag-trade. - image 29 - student project

seminal® - fighting to survive the rag-trade. - image 30 - student project

seminal® - fighting to survive the rag-trade. - image 31 - student project

A-Students working for D-Students

seminal® - fighting to survive the rag-trade. - image 32 - student project

F.T.W.

seminal® - fighting to survive the rag-trade. - image 33 - student project

Capsule Collection: Scrappy

seminal® - fighting to survive the rag-trade. - image 34 - student project

seminal® - fighting to survive the rag-trade. - image 35 - student project

seminal® - fighting to survive the rag-trade. - image 38 - student project

seminal® - fighting to survive the rag-trade. - image 39 - student project

seminal® - fighting to survive the rag-trade. - image 40 - student project

seminal® - fighting to survive the rag-trade. - image 41 - student project

VANCITY CAPSULE
seminal® - fighting to survive the rag-trade. - image 42 - student project

seminal® - fighting to survive the rag-trade. - image 43 - student project

Promo Wheels

seminal® - fighting to survive the rag-trade. - image 44 - student project

www.theseminalbrand.com

seminal® - fighting to survive the rag-trade. - image 45 - student project

Travis Bothner

seminal® | Owner/Designer

150

52