ESTABLISH A POWERFUL BRAND THAT ATTRACTS NEW CLIENTS AND OPPORTUNITIES ORGANICALLY

Class Description:

Having a powerful personal brand is key for any entrepreneur, consultant, coach or independent professional who wants to attract more opportunities and clients.

In this class we will cover the basic concepts, tools and steps to help you create and establish a powerful personal brand that is aligned with your audience and the needs you can help them solve.

I will guide you to build a clear and effective message that communicates the value of working with you and that positions you a leadership place within your offer.

In this class you'll learn:

What is personal branding and why it is important
The steps to creating a personal brand of impact
To align your personal and professional objetives with your personal brand
The tools and steps to make your personal brand visible and attract opportunities

Project Description:

With every video you will be guided to go through different activities within the workbook, so you can advance into crafting your personal brand with each lesson.

The following activities will be completed along the way:

Who am I
What values guide me
Aligning my objectives
My audience
What I have to offer
Crafting my Personal Brand Value Proposition

At the end of the class you will have a clear understanding of the message that will help you position yourself as a leader in your offer and attract more opportunities in an organic way.

OUTLINE

Lesson Title: Welcome

Video Format: Talking Head

Media & Visuals: Lesson Length: 2min

Talking Points and Key Concepts:

· Intro to the course – Structure, materials needed

· About Tatiana

· Creative exercises

Lesson Title: The personal branding visibility plan

Video Format: Talking head + screencast

Media & Visuals: Workbook, Ipad and cables to screencast

Lesson Length: 3 minutes

Talking Points and Key Concepts:

· About the project

· What they need to do first – download workbook

· Example exercises

· Steps:

· Who I am

· What Values guide me

· Aligning my objectives

· What I have to offer

· Crafting my personal brand Value proposition

· How to upload – In my projects area

Lesson Title: What is personal branding

Video Format: Slideshow and talking head

Media & Visuals: Slides, workbook

Lesson Length: 5 minutes

Talking Points and Key Concepts:

· What is personal branding

· What it is not

· Why it is important for professionals

Lesson Title: Steps to building a personal brand

Video Format: Talking head + slideshow

Media & Visuals: Slides

Lesson Length: 5 to 8 minutes

Talking Points and Key Concepts:

· Building process

· The Penthouse and rooftop

Lesson Title: Who am I

Video Format: Talking head + slideshow

Media & Visuals: Slides, workbook

Lesson Length: 3 minutes

Talking Points and Key Concepts:

· The Toolbox

· Life’s whispers

· Strengths

· Values

· Your story

Lesson Title: Aligning your brand

Video Format: Slideshow

Media & Visuals: Slides, workbook

Lesson Length: 3 minutes

Talking Points and Key Concepts:

· Your objectives

Lesson Title: Your offer

Video Format: Talking head + slideshow

Media & Visuals: Slides, workbook

Lesson Length: 2 minutes

Talking Points and Key Concepts:

· How to clarify your offer

· Aligning your business model

Lesson Title: Knowing your audience

Video Format: Talking head + slideshow

Media & Visuals: Slides, workbook

Lesson Length: 3 minutes

Talking Points and Key Concepts:

· Finding your niche

· Customer persona

· Touching their fibers

Lesson Title: Crafting your Personal Brand Unique Value Proposition

Video Format: Talking head + slideshow

Media & Visuals: Slides, workbook

Lesson Length: 3 minutes

Talking Points and Key Concepts:

· How to craft your Unique Value Proposition

· Steps

· Examples

Lesson Title: Visual tools of a Personal Brand

Video Format: Talking head + slideshow

Media & Visuals: Slides

Lesson Length: 3 minutes

Talking Points and Key Concepts:

· Logo

· Personal brand photos

· Other applications

Lesson Title: The Online Presence of a Personal Brand

Video Format: Talking head + slideshow

Media & Visuals: Slides

Lesson Length: 5 to 8 minutes

Talking Points and Key Concepts:

· What to use

· How to use it

· Tips and recommendations

Lesson Title: The Personal Brand Visualization Plan

Video Format: Talking head + slideshow

Media & Visuals: Slides

Lesson Length: 3 minutes

Talking Points and Key Concepts:

· How to plan for your brand to be visible

· What to include

Conclusion Video

Lesson Title: You’re ready to take the steps

Video Format: Talking head

Media & Visuals:

Lesson Length: 2 to 3 minutes

Talking Points and Key Concepts:

· Summary

· Thank you

· Key takeaway

· Next steps and reminders to upload project

Tatiana Florez

Personal Branding Coach & Speaker

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