Thank you for the excellent class! I’m excited to submit my project and hear your feedback. I’m debating whether it’s better to include a quiz first and then prompt users to book a call or if I should direct them straight to the booking page. I’d love to hear your thoughts on which approach might work best.

Fruitful Pin Strategy

Business Model: B2B

Core Offer: Flat-fee & No retainer Pinterest Ad Management

(includes: strategy, keyword and interest research, competition analysis, up to 6 ad creatives, copywriting, ongoing optimization, analytics, and a final report)

Goal: Increase number of clients using Pinterest ads to generate portfolio and case studies

Location: Montreal, Canada (serving clients mainly in USA, Canada & Europe)

Has a website?: Yes, might need small adjustments

Has an email marketing list?: No

Has social media profiles set up?:

Instagram, Linkedin, Threads, Pinterest

Target Audience: Specialty brand owners

Rough budget: $500/month

Current marketing efforts: organic social

media, blog posts, networking

Competitors: Kordial Media, Red Pin Geek, KH Socials

CLTV: $500

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Alexandra is a 35–50-year-old female entrepreneur running a specialty, visually driven brand that prides itself on quality, authenticity, and sustainability. She’s college-educated, comfortable investing at least $25 per day in advertising, and has prior experience with other paid platforms, though she’s frustrated by high costs and disappointing ROI. Time constraints add pressure as she juggles product development, branding, and marketing without enough bandwidth to optimize new channels. Past outsourcing experiences have made her cautious about trust and reliability. However, she’s still eager to explore Pinterest as a strategic addition to her marketing mix—provided it aligns with her brand’s aesthetic, delivers measurable results, and helps her stand out in her niche.

Step1
Product market fit

Go from FEELING overwhelmed by juggling multiple ad platforms to ENJOYING peace of mind with a focused Pinterest strategy managed by an expert.

Go from HAVING ad campaigns that waste money on Facebook or Instagram to HAVING a cost-effective, high-ROI Pinterest strategy tailored to your niche.

From a STATUS of wasting time and money on trial-and-error campaigns… to a STATUS of using expert-driven strategies that work.

From a STATUS of being stuck with one or two underperforming platforms… to a STATUS of using Pinterest Ads to reach a whole new audience while lowering ad spend.

From the EVIL of stagnant growth in your marketing… to the GOOD of scalable success through Pinterest Ads.

Step 2
Traffic source: Pinterest ads, Podcast interviews, Linkedin & Blog

Step 3
Lead magnet: Quiz / Free consultation (I'm unsure if I should skip the quiz and go straight to booking the call. any thoughts?)

Step 5
Core offer:

Flat-fee & No retainer Pinterest Ad Management

(includes: strategy, keyword and interest research, competition analysis, up to 6 ad creatives, copywriting, ongoing optimization, analytics, and a final report)

Step 6
Profit maximize:
Pinterest SEO & Profile Overhaul

Beyond basic optimization and offer a deep-dive Pinterest SEO audit and advanced keyword integration, along with a revamp of their boards, pins, and descriptions for maximum organic reach.

Step 7
Return path:

Seasonal Pinterest Guides: A seasonal PDF resource (e.g., “Holiday Pinterest Trends” or “Summer Product Launch Strategies”) that encourages them to re-engage

Discounted Refresh Services

Referral Incentives

Pinterest advertising services - image 1 - student project

Susana Cid

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