1) What are the Causes you are Passionate about?

List all the causes you are passionate about. They could be things that affect you personally or bigger causes. Your list is in a sense your personal philosophy; the things in life that you feel strongly about!

What social, economic or environmental injustices are there that make you mad or happy?
What gives you restless nights or makes you feel sick when you think about it?
What are the things about the world that you just have to do something about?

They can be big causes like saving the Amazon rainforest. Or relatively small causes like creating a local shelter for the homeless in your town. All are okay! List as many personal causes as you can!

2) Research your Causes.

Read, read, read about your cause!
Search for it on Google and Youtube.
Volunteer or get a job in a company or non-profit doing work related to your cause.

3) Create your Activist Entrepreneur idea

As you learn more about your cause, think of a product or service that will address your issue AND possibly make money.

It can be an idea that sounds impossible. That is okay. You can adapt or refine the idea as you research more

4) If you have an idea, no matter how crazy it sounds, see if it satisfies the Activist Entrepreneur Criteria:

Activist Entrepreneurs are people who are passionate about the world in which they live and want to do what they can to contribute to that world while making a living. In addition, an Activist Entrepreneur is someone who identifies a serious social issue and seeks to influence others into adopting and maintaining a social norm that helps resolve that issue.

In becoming an Activist Entrepreneur, not only will you be personally fulfilled from having worked to correct an issue that you feel passionate about, but you will also be helping others! Below are the criteria for an Activist Entrepreneur Enterprise:

Purpose - It should involve a product or service that works towards addressing a pressing social need such as women's rights, freedom of speech, prison reform, etc. And we are not talking about just selling T-shirts! You want to create genuine products and services that make the change you want to see in the world.
Planet - It should incorporate efficiency and environmentalism in every aspect of its business operations. Saving resources is not only green, it also saves money...which, by the way, is also “green!”
Profit - It should generate an income that allows at least a living wage for its owners.
People - It should always strive for fair working arrangements for anyone who helps in business operations such as volunteers, paid workers, and private contractors.
Pleasure - There are many benefits to making fun and enjoyment a part of your entrepreneurial endeavors both for you and your volunteers, workers and if possible, customers.

Adopting these principles will create a solid foundation for you to become an Activist Entrepreneur who wants to run a profitable and sustainable business that makes the world a better place!

Your passion, is the key to your business success, so let’s get to work on identifying your passion or passions.

Sultan P.

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