What’s more important than design itself?

It’s understanding why you’re designing in the first place.

For beginners, when jumping into a new design project, it’s tempting to dive straight into the fun stuff, playing with colour, picking type, and trying out layouts.

But here’s the thing… design without direction is just decoration.

If you want your work to actually mean something, to hit the mark, to do its job, then you’ve got to start with one thing: A proper design brief.

Understanding a project's requirements could possibly be the most important step in your design process. If you fail to give this adequate attention, you could completely miss your project's goals.

If you’ve ever struggled to get started on a design project or felt unclear about what’s expected, this is the class for you.

In this class, we’re going to unpack one of the most essential (but often overlooked) tools in the design process.

Join me as we explore how professional designers and studios use briefs to define goals, guide ideas, and create clear pathways from concept to final delivery.

Whether you’re working with clients, building your portfolio, or just starting out, learning how to understand and create a proper brief will give you clarity, confidence, and direction.

WHAT'S IN STORE:

IN THIS CLASS YOU'LL LEARN

What a design brief is and why it’s crucial
The full anatomy of a great design brief
The different types of briefs you will encounter
How to gather the right information with ease
How to use templates and tools to build your own
How to create a fictional brief using AI and structured prompts

You’ll also get access to multiple downloadable brief templates, questionnaires, and a toolkit to help you create polished, professional briefs, whether for clients or personal projects.

BONUS INSPIRATION

Throughout this class, you’ll also see real project examples and professional workflows to help you understand how design briefs are used in the industry today.

So let’s get started and take your design process to the next level!

WHO IS THIS CLASS FOR?

Total beginners curious about design
Small business owners or marketers who work with designers
Creatives looking to build their visual skills
Anyone looking for a structured, no-fluff design education

Steven Mejia

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