In this class, we’ll dive deep into details of setting the 14 most useful tags for your online business.

We will start with the basic tracking tags like, scroll, time, and click tracking and transition to some more advanced concepts like lookup tables, cookies, and custom dimensions for Google Analytics.

By the end of this class, you will become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need of an IT expert.

You’ll be able to come up with your own tag ideas, implement them confidently, and all that without any special technical knowledge.

WHAT PEOPLE SAY

⭐⭐⭐⭐⭐
"Well, I'm a digital marketing manager with over 15 years of exp. This course was great as it add value to my work and fill up some blank space. Thank you and I'm waiting for the next courses from you."
— Mariusz Maćkowiak

⭐⭐⭐⭐⭐
"Excellent course - Ziga goes above and beyond with this GTM course. It's terrific for beginners - but he also covers some surprisingly advanced topics as well. If you already has a basic understanding of GTM, this course will take your skills to another level. Bravo!"
— David Eyler

⭐⭐⭐⭐⭐
"Amazing! Super informative yet condensed so you're not spending too much time learning basics. Highly recommended!!!"
— Devin Mickles

SOME OF THE TOPICS WE WILL COVER

We’ll send custom events to Facebook, learn to track scroll distance, time on site and link clicks, and send all this data to Google Analytics. We'll also play around with cookies and URL parameters.
We’ll take a look at how custom dimensions can help you exclude your internal traffic and how the visibility trigger can replace or improve your scroll tracking.
With the help of the data layer and custom events, we will track purchases and mark them as conversions in Google Ads Manager. We'll also take a look at Google Analytics 4 (GA4), how to set it up, and trigger custom events.

WHO IS THIS FOR

If you don’t know anything about the Google Tag Manager then I would strongly suggest you take the “The Most Complete Introduction to Google Tag Manager (GTM) for 2021” class first as it will give you the base upon which you can build in this class.

But, if you are familiar with Google Tag Manager and need to expand your knowledge or learn how to set up a specific tag then jump right in.

Let’s get started today!

PART ONE: A beginner class about setup and basic GTM concepts is available here:https://skl.sh/3tMksrm

Stephen Musson

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