The exercises we would like you to go through is to use the links (that's named after the lectures) and download the Ad Formula Template that's attached in this class project. All links are below.

Good luck with creating your ads :).

Set Up Your Google Ads Account … https://ads.google.com
Audiences: Types … https://support.google.com/google-ads/answer/2497941
Ad Formulas … Ad Formulas Template (Attached)
Lead Form Extension … https://support.google.com/adspolicy/answer/9472930 … https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules/eu-data-protection-rules_en… https://www.canva.com/
Set Up Your Ad Group … https://www.toptal.com/marketing/mergewords
Ads Rules … https://support.google.com/adspolicy/answer/6008942?hl=en
Review Process Shortcut … https://support.google.com/google-ads/contact/approval_request
Install Global Site Tag … : Google Tag Assistant: https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en
Wix: https://support.wix.com/en/article/adding-a-conversion-tracking-tag-to-your-wix-site
Squarespace: https://support.squarespace.com/hc/en-us/articles/205815908-Using-Code-Injection
Shopify: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/tracking-adwords-conversions
Clickfunnels: https://help.clickfunnels.com/hc/en-us/articles/360006117693-Add-Tracking-Pixel
Install Website Conversion Tracking … https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en
Keyword Research - Finding Keywords … https://soovle.com/
Keyword Research - Spy On Competitors … https://www.similarweb.com/ … https://www.spyfu.com/
Keyword Organising - Finding Themes & Wrapping … https://www.toptal.com/marketing/mergewords … https://www.adwordswrapper.com/
Video Ad Formats … https://support.google.com/google-ads/answer/2375464
Networks … https://support.google.com/google-ads/answer/7166933?hl=en
YouTube Keywords … https://kparser.com/youtube-keyword-tool/ … https://trends.google.com/trends/explore?gprop=youtube
Companion Banner … https://www.canva.com/
Manage Multiple Accounts … https://ads.google.com/intl/en/home/tools/manager-accounts/

Love
Robin & Jesper

Stephanie Terrell

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