We will take an existing packaging design and redesign the back of pack.

I chose a supermarket brand of rocket lollies which I had previously redesigned as part of my #36daysofpackaging self initiated challenge inspired by #36daysoftype and we will be redesigning the back of pack together!

Assignment

Your assignment is to redesign or design from scratch a back of pack of your choice. You can either follow along and redesign your own version of the rocket lollies back of pack I will be teaching in this class or any other packaging design you think could have a better back of pack.

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Deliverable

Share your back of pack in the project's gallery, you can either share your flat panel (make sure to show the before and after!) or your entire packaging as a 3D using the resources from the bonus class and mock it up in Photoshop.

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Note: Share your full process in the project gallery, from inspiration and research to sketching and final digitalisation. The more you share the more feedback I will be able to provide!

Resources

Working assets:

You can download the Illustrator file of my redesign and images used here.
You can download the Photoshop mockups here and here.
All of the fonts I've used are from Adobe Typekit. Futura PT, Cubano & Boucherie Cursive.

Inspiration:

This is the Pinterest board with the back of pack inspiration
You can find our more about me and my work on my website and Instagram.

I'm looking forward to seeing what you come up with!

Soumya M

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