Create a simple 30-60 second video that introduces yourself or your business/brand or product.

Apply the techniques learned in the class to create a short video using whatever equipment you have to hand. It needs to be punchy, get your key points across, and keep the viewer engaged!

You will be completing the following key steps in order to complete this project:

Researching your audience and choosing a topic.
Creating a scaffolding to plan your video shoot around.
Planning your script and storyboard before shooting.
Filming your video using techniques and knowledge gained from this class.
Editing your project in a manner that enhances your story and delivers its message successfully.
Measuring the success of your video in terms of engagement and using this information to make your next project even more successful.

The materials that will be needed to complete this project successfully are:

A notepad for planning, sketching and jotting down ideas.
A video recording device (smartphone, DSLR etc)
A video editing suite (I will be using Premiere Pro but any program will work).

During the course of this project, you are going to be building out the necessary components required to create an exciting and engaging piece of video content, such as research, knowing your audience, strong formatting, filming, and editing techniques. You will then be filming the video with whatever equipment you have access to (be that a smartphone, a DSLR or something more professional).

Shawnett Miller

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