Project Overview

This project will guide you through setting up Google Tag Manager (GTM) and using it to implement Google Analytics on a website. By the end of this project, you will have a functional understanding of how to use GTM to manage tags and track user interactions on your site.

Project Steps

Step 1: Create a Google Tag Manager Account and Container

Create an Account:
- Go to Google Tag Manager.
- Sign in with your Google account.
- Click on "Create Account".
- Enter your account name (e.g., your business name) and select your country.
- Click "Continue".
Create a Container:
- Enter a container name (e.g., your website's name).
- Select "Web" as the target platform.
- Click "Create".
- Accept the GTM Terms of Service Agreement.
- Copy the GTM container code snippets provided.
Install the Container Code:
- Paste the first code snippet into the <head> section of your website.
- Paste the second code snippet immediately after the opening <body> tag of your website.
- Save the changes to your website's HTML.

Step 2: Set Up Google Analytics Tracking

Create a Google Analytics Account:
- Go to Google Analytics.
- Sign in with your Google account.
- Click on "Start measuring".
- Enter your account name, website name, and URL.
- Select your industry category and reporting time zone.
- Click "Create".
Get the Tracking ID:
- Go to the Admin section in Google Analytics.
- Under the Property column, click "Tracking Info" > "Tracking Code".
- Copy the Tracking ID (e.g., UA-XXXXXXXXX-X).
Add the Google Analytics Tag in GTM:
- Go back to Google Tag Manager.
- Click on "Tags" > "New".
- Click on "Tag Configuration" and select "Google Analytics: Universal Analytics".
- Choose "Page View" as the Track Type.
- Enter the Tracking ID you copied from Google Analytics.
- Click on "Triggering" and select "All Pages".
- Name your tag (e.g., "GA - Page View") and click "Save".
Publish the Container:
- Click on "Submit" in the top right corner.
- Add a version name and description (e.g., "Initial GA Setup").
- Click "Publish".

Step 3: Verify the Implementation

Use Google Tag Assistant:
- Install the Google Tag Assistant Chrome extension.
- Navigate to your website and activate the extension.
- Check for any errors or warnings related to the GTM and Google Analytics tags.
Check Real-Time Data in Google Analytics:
- Go to your Google Analytics dashboard.
- Click on "Real-time" > "Overview".
- Visit your website and verify that your visit appears in the Real-time report.

Step 4: Implement Additional Tags and Triggers

Create a Click Trigger:
- Go to GTM and click on "Triggers" > "New".
- Click on "Trigger Configuration" and select "Click – All Elements".
- Choose "Some Clicks" and set the conditions (e.g., Click URL contains "example.com").
- Name your trigger (e.g., "Click - Example Link") and click "Save".
Create a Tag to Track Clicks:
- Click on "Tags" > "New".
- Click on "Tag Configuration" and select "Google Analytics: Universal Analytics".
- Choose "Event" as the Track Type.
- Set the Category, Action, and Label (e.g., Category: Click, Action: Example, Label: {{Click URL}}).
- Select the Google Analytics Settings variable.
- Click on "Triggering" and select the trigger you created.
- Name your tag (e.g., "GA - Click Example") and click "Save".
Publish the Changes:
- Click on "Submit", add a version name and description (e.g., "Added Click Tracking"), and click "Publish".

Deliverables

GTM Container ID: Share the Container ID to verify the setup.
Google Analytics Real-time Screenshot: Provide a screenshot of the Real-time report showing your visit.
Click Event Report Screenshot: Provide a screenshot from Google Analytics showing the tracked click event.

Salman Thasif

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