Your project is to write and share a blog post, with the goal of creating a piece of quality content that generates organic traffic for your website.

By crafting an engaging, high quality article that leverages the guidance provided in this class, you’ll be on your way to creating consistently compelling content for your website that your audience will love reading and Google will love ranking.

DELIVERABLE

Share your article. I want to see how you’ve structured and written your post, what headlines you’ve used, your introduction and other elements you’ve included in your content. Share a URL or screenshot of your finished article.
Bonus: Strategy notes. Use the prompts in the videos lessons to show how you're getting strategic about crafting your content. Here are notes for reference:
1. Share the articles ideas your came up with at the end of lesson 5.
2. List the six different headlines you came up with at the end of lesson 7.
3. Share your introduction and a brief explainer on why you chose the introduction type you went with.
4. List 3 ways you could repurpose your content

RESOURCES

Why Create Quality Content?

Google’s Webmaster (and Quality) Guidelines - Scroll down for the quality guidelines
How Google defines ‘quality content’ - insightful graphs that highlight what Google is ranking

The Key Elements of a Quality Post

How to Write the Perfect Blog Post for Your Business - example post

Generating Ideas for Content

Hacker News - Great round-up of interesting news, focusing on tech
Versioning - Great (paid) newsletter for web developers and designers
NextDraft - Awesome round-up of world (but mostly American) news
40 Must-Read Blogs for Leadership & Entrepreneurs - example post
Bear - Awesome notes app for macOS and iOS
Feedly - The best free RSS reader out there
BuzzSumo - Website analysis tool
KeywordTool.io - Keyword analysis tool
Quora - Q&A website
LinkedIn
Facebook groups - search in your niche for relevant groups and content ideas
Google Analytics
reddit

How to Research Like a Pro

Nielsen Insights - Quality research and analysis
McKinsey Insights - Also known for its research and analysis
United States Census Bureau - Great source of U.S. statistics and interesting data

Ryan Taylor

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