In this class, I am going to teach you how to use Google Data Studio to build beautiful and insightful digital marketing reports for your company and your clients.

Google Data Studio is a free tool that allows you to integrate all of your digital marketing channels into one cohesive, always up-to-date report. Using data visualisation to see key metrics at a glance whilst also providing significantly insightful information that is easy to digest.

This class is for any digital marketer that wants to easily understand their digital marketing performance whilst gaining insightful information that may have otherwise been overlooked. The lessons learned in this class can also have a benefit if you’re a freelancer or work in an agency and receive frequent questions from clients - in most cases, your new Google Data Studio report will answer these questions for you.

The skills learned in this class will allow you to gain more transparency on your digital marketing activities and once learned, can be used over and over again. Freelancers and agency workers will find significant benefit out of learning this skill and will be able to re-produce high-quality reports for all of their clients with ease. The more you use Google DataStudio, the more you will learn, I almost always learn something new every time I use the tool, even if this just a keyboard shortcut that saves a few clicks.

Applying the skills learned in this class is extremely simple, all you will need are the following:

Laptop / Computer
Web browser (I’d recommend Google Chrome)
Google account
Access to your company’s / clients’ digital marketing accounts (Google Analytics, Google Ads etc)

Romina Zeller

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