COMPREHENSIVE SALES STRATEGY & CRM PLAN

1. Product / Service Selection

Product: Content Growth Engine (CGE)

The Content Growth Engine is a hybrid service that combines content strategy and execution to help brands and individuals grow their presence on social media platforms such as Instagram, TikTok, and LinkedIn. The goal is to transform content into a consistent driver of visibility, engagement, and revenue.

Target Audience

1. Founders and Small Business Owners

These individuals are focused on growing their businesses but struggle with maintaining a consistent and effective social media presence. Their primary goal is to increase visibility and generate leads.

2. Personal Brand Builders (Coaches, Creators, Consultants)

They are interested in building authority, growing an audience, and monetizing their expertise. While they may already create content, they lack a structured strategy for growth.

3. Marketing Managers

They manage brand communication for organizations and are responsible for delivering measurable results. Their main challenge is balancing multiple platforms while ensuring performance and return on investment.

Unique Selling Points (USPs)

Combines strategy and execution in one service

Uses data-driven insights to guide content decisions

Tailors strategies to specific platforms

Focuses on content that converts, not just aesthetics

Key Differentiators

Fully personalized content strategies for each client

Monthly performance analysis with actionable recommendations

A hybrid model that integrates consulting with hands-on execution

2. Sales Techniques Strategy

The sales approach is based on consultative selling, ensuring that each potential client receives a tailored experience.

Lead Generation

Leads are generated through:

Educational and engaging content on LinkedIn, Instagram, and TikTok

A free lead magnet titled “30 Days Content Plan for Growth”

Direct outreach and inbound inquiries

Qualification (Discovery Stage)

A structured discovery call is conducted using the SPIN framework:

Situation: Understand current platforms and efforts

Problem: Identify challenges and gaps

Implication: Explore the impact of these challenges

Need-Payoff: Position the benefits of solving these issues

Personalized Sales Approach

For Founders:

The focus is on revenue and visibility. The approach emphasizes time-saving benefits and showcases how the service can directly impact business growth.

For Personal Brand Builders:

The focus is on authority and audience growth. The service is positioned as a long-term growth partner, appealing to both emotional and aspirational goals.

For Marketing Managers:

The focus is on performance and efficiency. The strategy highlights data, analytics, and measurable outcomes to align with their KPIs.

Objection Handling

Price Concerns: Reframe the service as an investment by demonstrating potential return on investment

Past Failures: Differentiate the service by emphasizing its strategic and data-driven nature

Hesitation: Ask clarifying questions to understand and address specific concerns

Upselling and Retention

Upselling Opportunities:

Paid advertising management

Professional content production (photo/video shoots)

Retention Strategies:

Monthly strategy and review calls

Performance reports

Loyalty incentives for long-term clients

3. CRM System Design

CRM Tool: HubSpot

A CRM system is used to manage leads, track interactions, and optimize the sales process.

Sales Pipeline Stages

1. Lead Captured

2. Contact Initiated

3. Discovery Call Scheduled

4. Proposal Sent

5. Negotiation

6. Closed (Won/Lost)

CRM Implementation

Lead Tracking:

Leads are captured through forms, social media, and direct inquiries, then stored in the CRM for tracking.

Automation:

Automated email delivery for lead magnets

Scheduled follow-up sequences

Reminders for sales activities

Personalization:

Leads are segmented based on persona, allowing for tailored communication and offers.

Follow-Up Management:

All interactions are logged, and reminders are set to ensure timely follow-ups.

Performance Metrics

Conversion rate (lead to client)

Cost per acquisition

Customer lifetime value

Email engagement rate

4. Customer Journey Mapping

Awareness Stage

Customers discover the brand through social media content that educates and engages.

Interest Stage

They interact with lead magnets and enter an email nurturing sequence.

Consideration Stage

They participate in a discovery call and review case studies and testimonials.

Decision Stage

They receive a proposal, objections are addressed, and the deal is closed.

Retention Stage

Clients receive continuous value through reports, strategy sessions, and ongoing support.

5. Sales Pitch (Email Template)

Subject: Let’s turn your content into consistent growth

Hi [First Name],

I came across your page and noticed the effort you’re putting into your content. However, consistent growth often requires more than just posting—it requires the right strategy.

Many brands struggle not because they lack effort, but because their content is not aligned with clear growth objectives.

With the Content Growth Engine, we help brands:

Turn content into measurable results

Build a strong and consistent online presence

Grow strategically without the guesswork.

I would love to show you what this could look like for your brand. Would you be available for a quick 15-minute call this week?

Best regards,

Ramat

6. Conclusion

This sales strategy is designed to be:

Customer-centric, focusing on individual needs and personas

Strategic and data-driven, ensuring measurable results

Integrated, combining sales, marketing, and CRM systems

Sustainable, prioritizing long-term relationships over one-time transactions

Overall, the approach ensures that clients are not only acquired effectively but also retained and nurtured for continued growth.

Precious Shaibu

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