This class focuses on the business side of my art practice, a topic I rarely discuss with my audience! Here I'm excited to share personal stories of how I grew my business, and practical advice on bringing your handmade, analog artwork to life on screen and in print.

The lessons in the first half of the class will focus on my specific journey as a full-time artist. Everyone follows their own winding path, which can be a little scary. I will share stories about my non-linear career — from my first projects to illustrating a book by some really amazing people (hi, Gloria Steinem!) to writing my own books (I now have four!). My goal here is to inspire and motivate you, and show you how sometimes projects and opportunities come when you least expect them to.

In the second half of the class, we’re going to get practical. I’m going to focus on a very valuable skill that is integral to so many of my projects. I do so much varied illustration and design work and the one consistent technical skill that comes into play with all of my projects is creating clean Photoshop files of my work. Whether I am creating a book cover, an editorial illustration, the drawings and art for my books, promotion for social media and my classes or creating cards, prints, stickers and other physical products.

In this class, you’ll learn:

Practical advice for navigating your own trajectory as you develop and launch your creative business.
Facing your writing fears, and what strategies I use to overcome them.
Step-by-step tips for effortlessly creating clean versions of your work in Adobe Photoshop for any output.

This class is open to all artists, but particularly relevant for any illustrator or fine artist who wants to understand the pitfalls of launching your own business, and how to navigate them. It’s also relevant for people who want to know my shortcuts for converting your drawings using Adobe Photoshop — essential for artists working in two dimensions who want to monetize their work.

The class includes a free, downloadable PDF sharing shortcuts and reminders of my favorite Photoshop tools.

You can find my books here.
You can find me on Substack here.

Pooja Kandpal

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