Are you a small business owner looking to stay ahead of the competition and harness the power of artificial intelligence in your marketing efforts? If so, this is the perfect course for you!

In this class, you'll learn how to strategically integrate AI into your current marketing strategy, ensuring it aligns with your business goals for maximum impact.

Utilising AI offers numerous benefits for small businesses, such as improved efficiency, faster customer service, more effective marketing campaigns, and enhanced ROI. However, with a multitude of AI tools available, it can be overwhelming to choose the right ones.

This course will help you take a step back and develop a strategic approach to selecting and implementing AI tools tailored to your business needs.

What You Will Learn:

Overview of AI in Marketing: Gain a solid understanding of AI, its advantages, challenges, and use cases in the marketing context.
Strategic Incorporation: Learn how to seamlessly integrate AI into your existing marketing strategy.
Tool Selection and Implementation: Discover best practices for choosing the right AI tools and effectively implementing them.
Continuous Performance Measurement: Understand how to continuously measure and optimise the performance of your AI-driven marketing efforts.

You'll walk away with the knowledge and confidence to develop and implement a comprehensive AI marketing strategy, tailored to your business needs, that can significantly enhance your marketing campaigns.

Don’t miss this opportunity to unlock the potential of AI to transform your marketing strategy!

For a more in-depth class on creating a marketing strategy, check out my course: How to create a marketing strategy for your small business.

Why You Should Take This Class

AI is revolutionising the world and rapidly transforming the marketing landscape. According to Statista, over 80% of industry experts integrate some form of AI into their online marketing strategies. However, research from Hubspot (2023) reveals that 46% of marketers feel overwhelmed by the prospect of incorporating AI tools into their daily workflow. If you share this sentiment, this course will help you break down the process into a manageable and strategic plan.

As a business owner or marketer, adapting and evolving with technological advancements is crucial to stay ahead of the competition. This class will demystify AI and marketing strategy, providing you with the knowledge and tools to make informed, strategic decisions that drive your small business forward.

Join this course and transform your approach to marketing with AI!

Who This Class is For

This class is ideal for small business owners, freelancers, students, or anyone who wants to learn how to incorporate AI into their marketing strategy.

Materials/Resources

You will need a computer and internet access to get the most out of this course.

About Me:

Hi everyone, my name is Louise and I’ve been working in digital marketing now for over 13 years as a marketing manager in various industries. I also help small companies with their marketing strategies through my freelance projects and marketing courses.

If you have any questions, feel free to reach out to me on Instagram or via my website, and check out my Skillshare class on digital marketing strategy to learn more about how to create an overall digital marketing strategy for your business.

If this course sounds interesting to you, then let's get started! Don't forget to share your project with the class!

Nela Otáhalová

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