THE COURSE INTERACTIVE TEMPLATE: Canva Brand Identity worksheets

Hey! Just before we jump in, let me explain the project we’ll be tackling together.

Using stylish and fun worksheets (Canva Brand Identity worksheets) we’ll explore the key core components of your brand, before we package everything we’ve discovered into stylish social media video assets.

Step 1: Finding your vision

We’ll begin by learning the difference between the internal and external journey, before we dig deep into the real ambition of your business using the ‘7.1 Why worksheet’, and gain a clearer sense of how you’re going to get there using ‘The rocket system’ worksheet.

Step 2: Unearth your hero

Every quest needs a hero, and they often come from the most unlikeliest of places. Using the ‘Hero Unearthed’ worksheet, you’ll discover who is the voice of your brand.

Step 3: Genre (Tone of voice)

This simple stage will cement the tone of voice that best suits your brand when developing your style and copy on social media.

Step 4: The nemesis

Using a screenwriting framework for developing plots, you’ll start building a personalised content planner with ideas for stand-alone and campaign style posts.

Step 5: Your One-pager and Poster

Just like an astronaut, we’ll create a one-pager; a simple (yet beautiful) summary that pulls all these components together into a quick-glance format so we can check ourselves in an instant. Then we’ll take everything we’ve learnt and create a personalised movie poster for your brand, that encapsulates your brand story! This is the first part we’ll share with the group, so we’ll get it looking stunning and on-brand.

Step 6: Your new brand identity realised

Now you have the four core elements tightly locked into your consciousness, we’ll create some new social video assets and unveil your new brand identity to the world!

This fun and easy process will reignite your confidence and passion for your business by giving you a clear strategy and the ability to turn that strategy into engaging content. These two elements combined will help you break through that wall you keep running into!

All you’ll need to complete the class is a free account with canva.com, and a cup of tea! I’ll guide you through every step of the way, and walk you through each task with clear examples taken from every industry, so you can trust this method can work for you no matter what you sell.

Michelle Kennedy

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