Do you want to write marketing headlines that are more persuasive and clickable? This tempting headlines copywriting class is for you!

The copywriting skills you’ll learn in this class will help you attract new customers and make more sales, while remaining true to your brand and avoiding clickbait.

I’m drawing on decades of professional copywriting experience to show you how to write engaging, persuasive headlines, titles and subject lines for your blog or business.

With 3 PDF printables to download and keep:

Headline Planner worksheet (based on the briefing template I fill out for new freelance clients)
Super-simple Emergency 6-Step Headline Formula for creating tempting headlines in a hurry
Swipe File of 30 powerful headlines for creative inspiration on-the-go.

You’ll learn professional tips, techniques and tools for writing tempting marketing headlines quickly and easily. And you’ll see exactly how to put your new skills into action with step-by-step tutorials featuring copy I’ve written for my clients and examples from well-known brands.

This class is for you if you:

Write a blog and want to make your blog post titles more clickworthy
Create social media post or ads and need to grab people’s attention and increase click-throughs
Have an email subscription list and want subject lines that stand out in a crowded inbox
Need to write more tempting titles for your online courses, tutorials or YouTube videos.

Tools and resources

Here are the free online tools and resources I mention during the class. Do you have your own recommendation? Let me know in the Discussions section.

Headline Planner
Emergency 6- Step Headline Formula
Headline Swipe File
Title Case Converter
The Copy Book
Facebook Ad Library

Take a look at my Example Project for inspiration.

Let me know if you have any questions or if you’d like my help with any aspect of writing headlines for your brand.

Don’t forget to share your own headlines as a project so other students can be inspired by your work. I love reading your projects and I’m really excited to see the difference this class makes to your online copy.

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Continue your copywriting journey with these Skillshare classes

Writing Advertisements: Copywriting Tips for Engaging Ad Campaigns (41m) - From crafting body copy and harnessing emotional copywriting to adapting your copy for different platforms. This class will boost your engagement and conversion rates.

Social Media Copywriting Masterclass: Professional Tips for Profiles and Posts (52m) - From writing a professional bio to time-saving techniques for crafting persuasive posts - this is the social media writing toolkit you've been looking for.

Copywriting for Creative Professionals: Write Authentic Brand Copy (1h) - This niche copywriting class is just for creative entrepreneurs. Learn simple techniques to improve your marketing copy, so you have more time to spend doing what you love.

Matthew Stoops

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