What’s the problem with creative work?

Why does so much of it miss the mark?

A lot of it comes down to the strategy.

Because all too often, we have no clue where to start. No clear vision for the end. And no clear creative route in between…

That’s why mastering strategic thinking is one of the best things you can do to improve your creative output. And yet it’s often the last thing any of us work on developing.

Because after all, strategy’s the hard bit. The no-fun bit. And for many, the confusing bit.

But in this course, we’re going to change all that.

We’re going to make it quick and easy to drop straight onto the right strategy.

To crack the brief. Nail the proposition. And set your campaigns up for success.

All so you don’t have to spend hours sweating over a brief, a concept, a piece of copy or design, only to abandon it when it fails.

Who this class is for…

Designers
Copywriters
Art directors & creative directors
Creatives in general
Advertising, marketing and brand executives or client partners
Anyone who has to write or interpret a creative brief
Anyone involved in creative strategy, branding and ad campaigns

How it will help you…

Make creative strategy quick and easy, so you can produce better and faster creative ideas.
Get clear on what matters when it comes to effective creative strategy.
Discover the three-step exercise to ask, to identify the best strategy or solution.
Learn the one magical little question that will crack any brief or problem.
Apply the same skills and exercises to any problem in your business, career or life.

Why learn from me?

As a copywriter specialising in concepts for over 16 years in the world of advertising, I’ve got really fast at getting to the truth of a brief or problem. And seeing the right creative solution, right from the off.

Because after all, when you’re working to tight deadlines, you don’t have time to hang around.

And if you don’t produce the goods from the word go, you don’t tend to get re-hired.

Now I want to share what I’ve learned and developed, with you.

Sound like a plan? Then join me on the course and let's get started.

Matina Chumpoon -

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