Hello everyone,

First of all, thank you all so much for watching my class!

Here is the thing: a couple of weeks before launching the class, Instagram stated that they’re "no longer just a square photo-sharing app" and that they are leaning more toward the video entertainment trend like TikTok or YouTube.

So, many freaked out, others felt pressure to convert all their content to videos. Others reacted in the most creative ways, like this artist: Have you seen it? It's hilarious! (and she is a great example of an artist using reels, too)

This statement made quite a buzz because a) many are already struggling with the algorithm, b) many don't like making or watching video content and c) many simply don't have the time to create 4 to 7 reels each week (I know I don't!).

As I mention in the class, you don't have to do anything you don't want to do on Instagram, BUT, if you love video content and making reels sounds fun to you, here are some ideas for you to try:

- Introduce yourself, tell your story.

- Share a Behind the Scenes of your Studio or creative place.

- Share your process: How about a time-lapse video of your latest pattern?

- Before and after: Hand sketch and final pattern.

- Answer the most frequent questions you get asked as a Surface Pattern Designer.

- If you sell products, present them!

- Showcase your latest collection.

How do you think this trend of boosting video content affects us as Surface Pattern Designers? Love it? Hate it? What have been your experiences with reels so far? I'd love to hear your thoughts!

Best,

Lucia

P.S.: In case you don't know it yet, I'll be hosting a free pattern design challenge in September called #30FlowersInMyStyle. If you want more information about what the challenge is about and how to participate, go HERE!

Lucia SJ

Fashion & Surface Pattern Designer

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