Additional Resources

Notion (Journaling Tool)

Chat GPT (Open an account)

GPT for Sheets (Extension for Google Sheets)

Midjourney (Image Generator)

OpenAI Playground

Create a whole communications campaign from scratch!

Your project for this class will be to provide a 360 communications plan for a brand, product or service using the help of Chat GPT and other AI tools like Google Sheets, Midjourney, and Playground. I’ve broken this project into four different phases to make it more manageable.

Phase 1: Define your brand’s unique value proposition

Think of a brand, product or service that needs to advertise itself whether it’s online, social media, or just have a presence in the physical world.

Make sure you collect some data around the place, like interviews with the owner and employees that can help describe the services they provide and how they can help others

Deliverable: Using Chat GPT use a couple of few-shot prompts from samples of your interviews to either expand, summarise, or extract key insights from your initial text. You can also ask for a list taglines and them translate them into different languages if the brand is of international scale.

Phase 2: Create a visual mood board for your brand’s interior design

Imagine you were asked by the same brand to come up with the interior design of their physical space. A mood board would help them visualise different ideas that could match their unique value proposition. It would also give them a clear idea of the initial cost and investment.

Deliverable: Ask Chat GPT to help you generate a table with the architectural attributes we covered during the previous exercises for Amici’s Pizza. Remember you can always export your table of listed ideas to any type of format you want, and then use one of them to generate a visual prompt within Chat GPT. Finally, all you need to do is copy that generated prompt straight into Midjourney.

Phase 3: Define a Social Media Campaign with a Web Landing Page

Use your previous generated unique value proposition and selected tagline to ask Chat GPT for a Social Media campaign that will drive users to a web landing page.

Deliverable: Remember that the messaging of your campaign should be tied with your overall objective in the web landing page. What do you want people to do when they get there? Are you asking them to sign up for a subscription or a you asking them to do some sort of booking on your site? Be clear about your objectives and now ask Chat GPT to write web landing page and preferred output (HTML & CSS).

Phase 4: Train a Customer Support Chatbot for your Web Landing Page

Let’s imagine people already know about your website and now they’re interested in learning more about your services or making an order of some sort.

Deliverable: Train a chatbot in Open AI Playground to role-play as your customer support assistant and explain to customers what you offer, answer different types of questions, or even take booking requests.

Louis Flanigan

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