ABOUT THIS CLASS:

Designing art for stickers can be a fun and rewarding addition to your art practice. And when you see just how easy it can be to create an art sticker business around print on demand, I think you’re going to love it!

When I first started learning about how to add stickers to my art business, what I found was there were generally two options:

Print the stickers in my studio on my own expensive equipment
Outsource the sticker printing and be required to order in bulk and stock a ton of inventory

Neither of these options were really going to work for me, as I didn’t have a lot of time or money to invest.

Fortunately, at around the same time, I also started learning about the growing industry of Print-on-Demand and then I knew I’d found my answer.

Through the magic of Print on Demand you can focus on just creating the art for your stickers without the hassles or costs of printing them yourself, stocking a bunch of inventory or investing time in fulfilling and shipping the orders.

However, using print-on-demand for your sticker business does come with some special considerations around packaging, pricing and design which we will be covering in this class.

I created this class as a follow-up to my first class, the Artists’ Guide to Printify Print on Demand using Etsy or Shopify Store. If you're brand new to Printify POD, I'd recommend that you watch my first class, first :)

Hi! I’m Kari, an artist, designer and teacher. I spent over 22 years growing and managing my own traditional product-based online e-commerce business until I closed that business in 2021 to follow my life-long dreams of being an artist. My goal was to begin building a new business that would enable me to keep creativity front and center and allow me to grow as an artist and grow my art brand.

Although it does require work and commitment, Print-on-Demand really is the easiest way to get your art out into the world and into the hands of customers and collectors who are excited to connect with you and your art!

CLASS OVERVIEW:

First we will lay a basic foundation by looking at some of the pros & cons of using print on demand for your stickers, and we’ll discuss how to set some realistic goals for your sticker business.

Next we will talk about the importance of designing for a specific niche and how to go about finding a niche that both speaks to you and is likely to be attractive to your ideal customer.

Then we will dive into the ins and outs of sticker design. We will look at the types of stickers that are available on Printify, learn the art requirements around designing your stickers, design a cohesive collection of stickers, and learn how to create some outstanding mockups that will get your designs noticed.

Lastly we will touch on the sales & marketing of your stickers including how to price & pricing strategies, settings to consider when publishing your listings, and what selling platforms are available when using Printify.

By the end of this class, you’ll know not only how to turn your art into beautiful stickers, but you’ll also have an understanding of how to price and package those stickers and let the magic of print on demand print and fulfill your sticker orders.

I look forward to seeing you in class – and especially seeing the beautiful stickers YOU create to showcase your art and creativity!

All the best,

Kari

MUSIC CREDIT:

"Pleasant Porridge" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Lana Rowsell

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