If you want to use Google Ads search campaigns to drive high-quality traffic to your website that converts into paying customers, this class is for you.

Todd has spent the last 20 years building, auditing and optimizing Google Ads strategies for companies across 50+ industry verticals. You’ll learn the latest, best practices when creating a Google Ads search campaign and NOT making the 5 Biggest Mistakes that nearly all new advertisers make on Google Ads.

In this class you’ll learn:

Account and Campaign level settings to target the correct Ad Networks
Ad Group and categorical Keyword structure to target a person’s ‘intent’ and your company’s prospective customers
Negative Keyword strategies to block out unwanted and costly clicks

Halftime Show - the question, “How much should I spend on Google Ads?” is answered.

Ad Copy that grabs your customer’s attention and results in high-quality traffic and engagement
Conversion Tracking to tie conversion metrics back to Google Ads to ensure long-term performance
Avoiding the Top 5 Most Common Mistakes that most new advertisers make
First 30 Days - Optimization strategies to make sure newly launched campaigns run smoothly and profitably

You’ll be creating:

A Google Ads search campaign for a company providing a service to a local geographic market.

Even if you’re new to Google Ads, after completing this course you will quickly move past the Beginner stage to Intermediate and efficiently implement advanced Google Ads strategies.

You can also find Todd here:

CLICKPlacement website

LinkedIn

Instagram

Kyle Saddington

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