Shares how chat was able to help in a creative way of designing a visual work flow from scratch

PROJECT B: Visual Product Workflow — Clothing Brand Edition

Brand Name

AURAVIBE

Brand Concept

AURAVIBE is a modern streetwear-inspired clothing brand created for students and young creatives who want to express confidence, ambition, and individuality through fashion. The brand combines minimal design with bold statement pieces such as oversized tees, hoodies, cargos, and caps.

Target audience: teenagers and young adults (16–30)

Brand promise: wear your energy, own your vibe.

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Workflow Design

1) Idea Generation

Start with the problem and emotion.

What style are we selling?

Who is it for?

What feeling should the clothes give?

For AURAVIBE:

confidence

modern street fashion

affordable premium look

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2) Product Naming

Choose a memorable and stylish name.

Selected name: AURAVIBE

Why it works:

easy to remember

visually strong for logo design

modern and youthful

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3) Concept Development

Describe the product clearly.

> AURAVIBE is a youth-focused streetwear clothing brand that delivers stylish essentials such as oversized T-shirts, hoodies, joggers, and caps with minimalist branding and premium fabric finishes.

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4) Visual Theme

Color palette

black

white

ash grey

accent: deep blue

Typography

bold sans-serif logo font

clean modern product labels

Aesthetic

minimalist

urban

premium streetwear

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5) Product Line / Packaging

Core products

oversized T-shirts

hoodies

joggers

caps

tote bags

Packaging idea

matte black clothing box

white embossed logo

thank-you card inside

QR code to Instagram store

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6) Mockup / Visual Output

Suggested visuals:

folded hoodie in branded box

model wearing streetwear fit

Instagram product post

logo on shopping bag

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7) Launch Plan

Pre-launch

teaser posts on Instagram

countdown stories

logo reveal

Launch

first drop: limited edition hoodie + tee

campus ambassador promotion

student discount code

Post-launch

customer reviews

styled photo shoots

influencer collaborations

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8) Ad Copy

> AURAVIBE — Wear confidence. Own the streets.

Designed for dreamers, builders, and trendsetters.

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Workflow Flowchart

Idea → Naming → Concept → Visual Theme → Product Design → Packaging → Launch → Marketing

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Kilani Fawaz

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