Grow your audience and your creative business through email marketing.

ConvertKit is an email marketing platform that was built with creators in mind: musicians, painters, illustrators, writers, film makers, youtubers, social media marketers, and any other artist seeking an audience. There are lots of other email platforms out there, such as MailChimp, Flodesk, or Beehiiv. But ConvertKit is a great choice for creators.

Why do you need an email list?

Have you ever found yourself feeling like this?

I want so badly to connect with people who appreciate my art, but it feels impossible to reach people who would love what I do.
I put so much effort into social media, but it is soul-sucking. And my posts are hit or miss anyway.
I don’t feel valued as an artist.
I feel frustrated that my work isn’t experienced by more people.
I wish I had a more consistent way to connect to my audience so that I could build my creative business.

If even one of these statements describes you, then creating or improving your email list can help you feel more connected to your fans, and grow your creative business.

Art brings people together. And every creator deserves the chance to share their art with people who value it.

About This Course

Many creatives, including writers, musicians, filmmakers, illustrators, and graphic designers, need a consistent way to communicate to their audience and fans. But social media makes it surprisingly hard to do so—unless you’re willing to pay to promote your posts. I created this introduction to ConvertKit, an email marketing platform for creators, to teach you a step-by-step process for setting up your own email list (or converting from another platform such as Mailchimp).

What You’ll Learn

How to create a ConvertKit account.
How to use a form or landing page to collect email addresses.
How to design, schedule, and send out your first email.
What are the ConvertKit features I need to understand first?
What is the difference between broadcast emails and email sequences?
Do I need the free or paid account for my business?
How to read email performance reports to see how many subscribers opened your emails and took action.
How to set up a visual automation that will send a series of welcome emails to new subscribers.

Who Is This Course For?

This course is for any creative who wants to connect with their audience, and bring their art to more people. Specifically, I had the following people in mind:

Anyone who has procrastinated setting up an email list because it all feels just too overwhelming.
Anyone who wants to move their list from another platform to ConvertKit.
Anyone already using ConvertKit but who wants to use it better, and set up a system for their email newsletter.

What You’ll Need

To start an email list, you’ll need a ConvertKit account—you can get a free account, or use their free trial to test out the pro features.
If you just want to check out the platform, you can watch this course without creating a ConvertKit account.

Let’s Get Started!

Join me in this course, and let’s deepen your connection with your audience. Because you deserve the chance to share your art with people who will value it.

Juli Rae Vignola

Textile artist, surface designer

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